Johanna G.

Consultant

340 dollar
Freelancer
15 ans
Paris, FRANCE

Mon expérience

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HashChingNovember 2017 - Présent

- Developing successful, long-term digital marketing strategy
- Working closely with different teams to ensure consistency through all digital marketing channels and generate quality leads:
o    SEA (Google Ads, Bing),
o    SEO
o    Native Campaigns,
o    Social Media (pay per click campaigns and organic posts)
o    Remarketing,
o    Display /Programmatic Display
o    EDM (Lead nurturing and segmentation strategies. Platform: Mailchimp)
o    Blog (and Content strategy)
o    Partnerships
o    Publishers

- Building the digital marketing roadmap
- Managing the digital marketing budget, implementing strategies to reduce CPLs and deliver quality leads through acquisition platforms
- Measuring KPIs (follow-up the operational setups, the efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning)
- Monitoring competition
- Board reporting and Dashboard Setup
- Liaising with agency and creative partners (providing feedback and revisions, delivering material to digital platforms for network partnerships)
- Creating landing pages and emailing templates: mockups, web designers briefing, project management (deadlines and technical tests)
- Overseeing social media accounts
- Managing content calendar
- CRO: AB test (Platform: VWO)
- Identifying and resolving tracking issues
- Attribution modelling and user path analysing
- Tag Management (Google Tag Manager)
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Alternative MediaNovember 2016 - November 2017

- Designing and setting up cross-digital strategies to generate leads for the different websites of Alternative Media: lifeinsurancecomparison.com.au, healthinsurancecomparison.com.au, homeloansaustralia.com, electricityandgas.com.au:
o    SEO,
o    SEA,
o    Content Marketing (Native),
o    Remarketing,
o    Display /Programmatic Display

- Tailoring solutions to drive growth, and profit for each website.

- Testing new channels to target, educate, engage and convert new prospects to clients.

- Follow-up the operational setups, efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning.

- Board reporting and Dashboards Setup.

- Creating landing pages: mockups, web designers briefing, project management (deadlines and technical tests)

- Identifying and resolving tracking issues: debugging HTML, hands on with technical team to find and address issues

- Attribution modelling and user path analysing.

- Tag Management
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FreelanceJune 2014 - November 2016

- Set up benchmarks & traffic acquisition strategies based on objectives and media plan, to achieve branding/ leads generation or ROI goals.

- Managed many acquisition levers to get an optimal intervention during the prospect process on the announcer’s website.

- Analysed Prospects/Clients profiles segments to determine behaviours and conversion ability on website.

- Studied conversion tunnel of websites to suppress « bouncing » points.

- In connection with the IT and business teams.

Objective : to improve the conversion rate (through call to action, conversion steps, form fields, commercial arguments placement,  …)
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FreelancerJanuary 2016 - October 2016

- Structured and developed cross-digital strategies and planning to achieve client’s business and marketing goals (SEO, SEA, Social Media, Retargeting, Display, affiliation, Programmatic, mobile, CRM...).

- CRO (Conversion Rate Optimisation):
o    Audience Segmentation
o    Audience Scoring to deliver the most accurate message and get the best outcome from each audience

- Tailored solutions to drive growth, profit and brand awareness for clients.

- Tested and launched digital campaigns on new channels to target, educate, engage and convert new prospects to clients.

- Follow-up of the operational setups, efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning.

- Set up long-term strategy for clients (by using effective processes: attribution modeling, multi-device and multi-channel strategy...).

- Website audits and web marketing consultancy.

- Identified and resolved tracking issues.

- Product feed setup and optimisation.

- CMS platform management: Adobe Site catalyst, Shopify, WordPress, Magento.

- In connection with business and IT teams.

- Analysis, reports and recommendations to clients (Acquisition Channels, Creative Supports, UX...).

- Analysing Prospects/Clients profiles to determine behaviour and conversion potential on websites. (Site-centric and Ad-centric data)
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Digital MassiveNovember 2014 - December 2015

Drove sales/leads and revenue growth while improving profitability through SEM, Display and Retargeting.

- Managed and coordinated international accounts strategies (Australia, New Zealand and Asian Countries),

- Built up PPC strategies,

- Lead analysis & optimisations of PPC campaigns according to clients’ KPIs:
o    ROI,
o    CPA/CPL,
o    Branding
and device performance mobile campaigns, cross device strategy).

- Strategic Recommendations, Benchmarking & Audits,

- Site-centric Analysis,

- Reports and Dashboards setup.
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altima°September 2012 - May 2014

-    In charge of developing Emarketing department in Paris office.

-    Managed up to 10 people.

-    Openlead and Acquisition Manager :
o    Openlead is a Saas technical solution that enables a full performance acquisition of qualified leads through acquisition channels to ad-centric and site-centric analysis, including leads scoring control).
o    Managed Emarketing, Studio and technical teams of Openlead.

-    Sr. Consultant for multi-lever web strategies.

-    CRO (Conversion Rate Optimisation):  
o    website/conversion channel overhaul to optimise conversion rate.
o    Audience Segmentation
o    Audience Scoring to deliver the most accurate message and get the best outcome from each audience
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MaxicoursMarch 2011 - December 2012

(Maxicours, pure player in private tutoring)

-    Mentored 2 junior traffic managers.

-    Web traffic Manager (Responsible for traffic acquisition and subscribers recruitment via several acquisition levers : SEO, SEM, E-mailing, Co-registration, Affiliate marketing, Social Media, Blogs ...).

-    Project Manager (drew up specifications for future evolutions, project management, A/B testing to assess efficiency of optimisations).

-    Partnerships Manager (drew up contracts, and communication media supply to highlight the service via co-branded websites). 
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MediaplazzaJune 2010 - January 2011

- Responsible for traffic acquisition, for several web portals
o    SEO,
o    SEM,
o    Social Media,
o    Affiliation

- Launched new web portals, based on specific themes, to increase traffic and generate more sales/subscriptions.

- Website management (A/B testing for design and content optimisation, editorial contents updating, web applications specs to launch new web products/improve branding)
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RESONEOJanuary 2008 - June 2010

-    SEA/SEO Sr. Consultant (Managed SEA and display campaigns, set up emarketing strategies according to client and sector issues…)

-    Mentoring of junior PPC managers
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Ciblo.netJanuary 2007 - January 2008

- Account Manager (drafted web strategy pitches and competitive analyses, launched and managed SEA campaigns, SEO optimisations and reporting)

- SEO & SEA Content Editor

Mes compétences

Languages

HTML

Open Source solutions

Shopify

Frameworks

Magento, WordPress

Software testing

A/B Testing

Others

Social Networks, Digital Marketing, E-commerce, SEA, Google AdWords, SEM (SEA, SEO, SMO, CMO), PPC, SEO

Multimedia

Adobe Photoshop

Web Analysis and Statistic

Adobe Site Catalyst, Google Analytics

Computer Tools

MS Office (Word, Excel, Powerpoint, Outlook)

Mes études et formations

- DESS, DEA, Grandes Ecoles, Bac + 5: Marketing Commerce International Ressources Humaines Finance2002 - 2006