A Marketing Executive with multimedia strategy leadership, cross-channel communications and advanced data analytics expertise. I deliver lifetime value through global marketing campaigns, optimised search engine marketing and customer experience strategy, as well as campaign and database management.
One of my key strengths is that I know how to transform data into commercial business intelligence that boosts market share, revenue and customer retention. Throughout my career, I have successfully used analytics from a marketing perspective to accelerate penetration, profitability, brand positioning and sustainable growth, in both start-up and Fortune 50 companies.
With an MBA and International Business Master’s, my marketing career started with pivotal leadership roles at Time Warner Music Sound Exchange, Publishers Clearing House, Business & Trade Network and Hotsocket. At Hotsocket, I pioneered landing page optimisation that realised 250% increase in online transactions.
I joined Vision Marketing in 2001 where I achieved a 200% growth in prospect lists to key clients. In 2005, I moved to Beliefnet Media as VP Marketing and led targeted email campaigns, sending out approximately 450 million each month.
In 2006, I transitioned to Marketing Technology Solutions as Senior VP Marketing, leading banner promotions for global pharmaceuticals, before setting up my own consultancy in 2007. For the next five years, I influenced marketing strategy and guided campaigns for major Credit and Publishing sector clients.
I leveraged Acxiom’s database of 200 million customers through digital onboarding in 2012, as Digital Channel Product Director, that resulted in fivefold data revenue growth in one year. In 2014, I joined AARP Services Inc., reaching 50+ consumers, achieving 50% incremental sales revenue and saving $2M in media costs through marketing analytics.
I am eager to start a conversation of how I can add value to your marketing efforts and organisation.
Handpicked to deliver analytics solutions to AARP partners for marketing branded products and membership services. Oversaw teams and $3M budget across data warehousing member, partner and third-party data for analytics. Launched digital targeting of members through LiveRamp. Boosted profitability by infiltrating high value markets, leveraged date to market for top-tier strategy, reaching 38 million customers on the online ecosystems for partner targeting. Drove $BN revenue growth collaborated guided and influenced at C-level. Demonstrated direct impact of analytics that resonated across all levels. Secured major partners for strategic digital marketing, including the Hartford and New York Life. Developed 110 models ('likely to buy' insurance product propensity scores) for distribution as data products, projected to deliver $MM revenue. Executed online campaign, targeting members that resulted in 0.4$M and sales revenue. Optimised convension by up to 150 %, with projected marketing spend savings of 2$M, implemented marketing mix strategies tailored to results, increasing budgets on the most efficient channels. Achieved 95 % retention rate, proved worth with higly satisfied clients that resulted in repeat business.
Maximised company database of 200 million customers, through digital onboarding that delivered fivefold revenue growth. Strengthened partnerships with global Service Providers and media networks, including Yahoo, Microsoft Online, AOL, Facebook and Twitter, as well as advertising firms, such as SMG.
Influenced business strategy for major Credit and Publishing sector clients, guided email marketing campaigns and produced newsletter and online marketing collateral. Collaborated with C-Suite and Executive-Level marketing professionals. Architected marketing and operational data marts that build bottom-up multidimensional data warehouse.
Improved client retention rated by 20%, led customer-driven email marketing strategies as critical business partner to leadership.
Generated $MM revenue through optimised consumer targeting for credit counselling and debt settlement company. Implemented rea-time online product recommandation engine that increased online applications by 10%. Created 30 % lift in telemarketing conversations by developing inbound and outbound call prioritisation algorithm.
Doubled email newsletter subscriber base for Bottom Line Publications, buit data awareness, guided teams and online lead generation.
MArketing Technology SolutionsJanuary 2006 - January 2007
Led lead generation, working closely with major pharmas, including GlaxoSmithKline, Sanofi-Aventis, Merck & Co., Pfizer and AstraZeneca. Generated online traffic with targeted SEO, SEM, banner and email campaigns; breaking company records with 17 million-page views in just three months. Reached 17 million-page views, highest level in company history, in just three months.
Transformed marketing strategy with religious e-newsletters for global multi-faith spiritual site, grew advertising revenue by 100% and tripled database in just over one year. Accomplished 95 % email deliverability, avoided junk mail / spam label by creating value with engaging, focused content.
Catapulted advertising revenue by 100 % through increased web traffic and newsletter subscriptions, secured extremely high click through of up to 5%. Tripled databes in just over one year, growing opt-in newsletter to 10 million. Conceived and launched five new newsletter titles that accounted for 40 % of total subscriptions in six months.
VP Online Marketing & OptimisationJanuary 2000 - January 2001
Start-up and pioneer in landing page optimization utilizing multivariate testing, and data mining. Pioneered landing page optimisation for major clients, including Discover, First USA, Chase, Time Inc., Grolier, Newsweek, Reader's Digest and Earthlink, via multivariate testing and data mining. Realised 250 % + online transactions increase.
Business & Trade NEtwork, VP, grew marketplace membership 700 %. Publishers Clearing House, Director achieved $100M revenue via direct mail marketing.
Time Warner Music Sound Exchange, VP Marketing, oversaw $90M revenue and $28M budget.
Training, SQL, SAS, Python, Pandas, MySQL, Microsoft SQL Server, Marketing Strategy, Marketing, Management Consulting, Management, Machine Learning, Leadership, IT Strategy, ETL, E-commerce, Digital Strategy, Data analysis, Communication, Business Strategy, Business Intelligence, Business Analysis, Artificial Intelligence
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