Front End Developer

Complex, multifaceted role encompassing technical, design and consultative functions in support of an operationally efficient, visually compelling environment 

• Spearhead day-to-day UX/UI processes, promoting a culture of quality, client satisfaction and innovation 
• Record of success in driving complex user experience design, prototype, and front-end development projects from concept to timely execution for a diverse client portfolio: 
   • Assess existing issues to determine their scope/nature and identify key contributing factors – performing research as necessary to develop potential solutions (supported by robust business documents) 
   • Develop insights into the demographic of the application’s users to ensure a quality, bespoke solution 
   • Leverage expertise to develop high-impact, on-brand mock-ups with proposed fixtures for presentation/explanation to the client (Sketch/Illustrator) 
   • Transform the mock-ups into prototypes using Marvelapp for A/B or customer testing, prior to implementation on VueJS 
   • Underpin the rollout with bespoke tutorials/documentation to ensure a seamless transition and to mitigate follow-up queries/issues 
• Proactively maintain currency of knowledge regarding industry trends and best practices to ensure cutting-edge service provision 
• Routinely report on progress at senior level to ensure satisfaction and within scope execution of deliverables 
• Analyse new products using toolkits (including Google Analytics, general analytics and heat maps) to optimise performance 

Notable Projects 
• Led on the management and design of the software product for re.flex (iOS/android app); performing research to streamline information communication and ensure ease of usability amongst key demographics (40 to 80 years old), while reducing the cognitive load