Growth Hacker

Plan and coordinate the global SEO strategy

1. Keyword Research

- identify client personas and what are their motivations to trade Bitcoin and other cryptocurrencies
- keyword research brainstorming starting from each client personas
- automatic keyword discovering tools starting with the manual keyword research
- reverse engineer the keywords used by competitors
- keyword grouping to maximize the SEO return of investment and keep the content generation costs as low as possible

2. Site Structure

- starting from the SILO model, I created a site structure that optimizes the link equity by channeling the "SEO power" from random pages and low-value site pages to the most important pages (both for traffic and conversions)
- created an SOP for colleagues to follow so they will power up the existing site link equity without losing SEO value

3. Topic Research

- by reverse engineering the competitor's sites I was able to create a huge list with the most visited articles about Bitcoin and other cryptocurrencies from all sites indexed by Google (I took the most visited articles from Google searches for each competitor site and sorted them by the amount of organic search - this way, we are able to see exactly what we should write about to get the most traffic from Google in the least time possible)

4. Link Research

- same with content, I reversed engineered the competitor's sites to discover their best link sources so I will be able to make an outreach campaign to get links from the very best sites that linked to my competitors and made them rank so high in Google results pages (Pareto principle - get 80% work done with 20% effort)

5. Social Media

- I integrated our blog with the main social media platforms so everytime a new blog post is published it is automatically shared on multiple social accounts on several social media platforms (to spread the news as quickly as possible to as many people as possible)

6. Influencers

- I researched top influencers in crypto

I worked to improve our SEO traffic and also increase the conversion rate.

Most of the work was analyzing the user's behavior on our site by using special tracking tools and also the classic Google Analytics, create test scenarios, observe results and then implement the new improvements.

Strictly for SEO, I modified the site structure so the most wanted pages by users to be more accessible to them. I had to make a compromise between
User Experience and SEO traffic increase, but the results were spectacular: more traffic and a visible increase of the time stayed on our pages (Time on Page and Time on Site).

Some experiments:

1. I split the 728x90 banners into smaller banners and use them with different
CTAs (Call to Action) because we had a BIG problem: average visit was 1.2 (each user visited less than 2 pages) and we had 3 products to sell. How could I sell 3 products when the users visit only one page and I have only one banner: just make smaller banners and test the best configuration. Bottom line, I increased traffic to our conversion pages 710% ( 7.1X )

2. I analyzed a site content versus SEO traffic, page by page, and created a report that showed that articles using keywords received in average 520%
more traffic from Google ( 5.2X ) than the pages with no related keywords to the product that we sold. This way I was able to suggest to my manager that the copywriter should focus more on keyword-related content, and instead of one article per day but a less useful topic, write only one article per week but more SEO-oriented.

3. I created an article so laser-focused on SEO keywords that it received more organic traffic than the other 300 articles previously written by our senior copywriter, even after having my SEO procedure.

4. used other sites in our portfolio to rank for same keywords multiple times on the same page (my best result was ranking for the same money keyword with

- I worked as a PHP web developer on company's sites and also on some of our clients

- I handled all marketing strategies for the company clients (SEO, PPC, Email, Facebook, etc.)

- I came up with the idea to create a site with press releases only from medical field www.comunicatemedicale.ro but it was implemented by other colegues as I left the company

– I was an SEO consultant on several projects:

www.honda.ro
www.doncafe.ro

www.xtb.ro
www.xtb.com – after seeing the results for the .ro domain they implemented the same strategy on the global site

www.fundatiadinupatriciu.ro
www.caparol.ro
www.adama.ro