Cigna Health InsuranceOctobre 2017 - Décembre 2018
● High level of complexity due to globally located teams with individual websites and the need to identify a single website design that could work for all local teams.● Managed delivery of external partners; web design agency, copywriting agency, web build team ads well as gaining consensus from 4 international teams at various milestone points.● A comprehensive project plan was produced including business case, communication plan and staged project plan● Delivered within time, quality and cost tolerances of external delivery partners for web development, UX design, Analytics, content & SEO.● Risk and issue management, escalating to program manager via highlights reports and creation of highlight and exception reports to progress the project to the next stage.
● Created digital go to market strategy including budget allocation, channel & partner selection● Managed content and digital media agency for campaign execution● Launched Yolt app in ITunes & Google Play, surpassed target in 3 months with 10K downloads. Featured as top money app in ITunes 2 weeks after launch.
● Selected to startup US office and helped to grow from 3 to 8 staff● Managed 5 external agencies and worked on-site for a complex Microsoft Lumia campaign. Reduced CPA 15% with retargeting strategy across PPC, display, and Facebook● Boost ROI by 20% for Wall Street Journal by restructuring channel budgets & tactical channel optimizations. 15% uplift in conversion rate from fixes and A/B testing of use app journey● 20% ROI within 3 months of launching Worldpay B2B Affiliate program.● Ran Facebook ads for several commercial merchandise brands for Sony and drove 15% uplift in incremental sales with these channels whilst remaining within ROI goal● 12% uplift in repeat orders for BBC store after restructuring Facebook account and implementing retargeting strategy via use of CRM data & similar products modelling.
BrightsolidMai 2011 - Avril 2013
Web Analysis and Statistic
Digital Marketing, SEO, Social Media, UX Design, Project Management
Mes études et formations
- Google AdWords Professional2017 - 2017
- BRUNEL UNIVERSITY BA (Hons) Business & Management2004 - 2008
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