Retour à la liste
Rajini L.

GROWTH HACKER

815 dollar
Freelancer
7 ans
London, UNITED KINGDOM
UX Design Social Media SEO Project Management Google Analytics Digital Marketing

Mon expérience

Voir plus

Cigna Health InsuranceOctober 2017 - December 2018

● High level of complexity due to globally located teams with individual websites and the need to  identify a single website design that could work for all local teams.
● Managed delivery of external partners; web design agency, copywriting agency, web build team ads  well as gaining consensus from 4 international teams at various milestone points.
● A comprehensive project plan was produced including business case, communication plan and  staged project plan
● Delivered within time, quality and cost tolerances of external delivery partners for web  development, UX design, Analytics, content & SEO.
● Risk and issue management, escalating to program manager via highlights reports and creation of  highlight and exception reports to progress the project to the next stage.
Voir plus

Yolt by ING BankFebruary 2017 - August 2017

● Created digital go to market strategy including budget allocation, channel & partner selection
● Managed content and digital media agency for campaign execution
● Launched Yolt app in ITunes & Google Play, surpassed target in 3 months with 10K downloads.  Featured as top money app in ITunes 2 weeks after launch.
Voir plus

Stream:20April 2013 - October 2016

● Selected to startup US office and helped to grow from 3 to 8 staff
● Managed 5 external agencies and worked on-site for a complex Microsoft Lumia campaign. Reduced  CPA 15% with retargeting strategy across PPC, display, and Facebook
● Boost ROI by 20% for Wall Street Journal by restructuring channel budgets & tactical channel  optimizations. 15% uplift in conversion rate from fixes and A/B testing of use app journey
● 20% ROI within 3 months of launching Worldpay B2B Affiliate program.
● Ran Facebook ads for several commercial merchandise brands for Sony and drove 15% uplift in  incremental sales with these channels whilst remaining within ROI goal
● 12% uplift in repeat orders for BBC store after restructuring Facebook account and implementing  retargeting strategy via use of CRM data & similar products modelling.

BrightsolidMay 2011 - April 2013

Mes compétences

UX Design, Social Media, SEO, Project Management, Google Analytics, Digital Marketing