Monica M.

Growth Hacker


Mon expérience

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Monica Marpole-Bird ConsultingAvril 2019 - Présent

I specialise in helping founders and CMOs devise and implement scalable digital growth strategies and tactics through a test and learn approach across all marketing channels. I also help with PR and offline marketing strategies to work in unison with online activity.
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Ladder.ioMars 2017 - Mars 2019

Marketing agency specializing in quantitative research to optimize marketing campaigns.
*Lead strategy across all verticals; lead and mentor team of 8, manage client relationships and strategy development, and organize 3rd-party contracting.
*Collaborate directly with the CEO to improve the operational effectiveness of the business Creation, design and implementation of company process and structure for scalable growth of the company.
*Brokered partnership between Unilever and Uncommon to identify and test strategies for emergent Unilever product lines; designed and ran testing plan and research.
*Responsible for new business pitches as well as the nurturing through to sale and on-boarding and set up of new clients.
*Digitally led acquisition campaigns which create significant incremental revenue and a positive ROI for startups and SME.
*Exposed to Board Director and Executive level staff with the ability to develop trusted, business relationships with all stakeholders. Considerable experience of translating the business plan into marketing strategy and in developing marketing and business plans for individual markets and business lines.
*Developed and executed performance based digital marketing for over 15 clients on
PPC, Paid Social, A/B testing, CRM, Display
*Managed marketing for launch of banking app Ditto Bank (backed by Travelex);
achieved a 70% penetration rate on pre-launch market population estimate.
*Lead a comprehensive overhaul of market research app One Pulse's strategy; reduced cost-per-acquisition by 50% and increased user base by 33% YOY.
*Helped increase the client retention rate from 75% to 90% over the last 12 months

*Promoted from Strategist, Digital Marketing to Director, Account Strategy in March
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Havas WorldwideJuin 2015 - Décembre 2016

Advertising agency, specializing in digital media and corporate communication packages.
*Managed resource planning and the execution of comprehensive campaigns for multiple brands including Stuart Weitzman, Lysol, and Citroën.
*Developed and produced ATL and BTL international and national campaigns. (OOH, TVC, Radio. Print)
*Led competitor research projects on a weekly/monthly basis and delivered industry insights and recommendations to clients.
*Account lead to prepare and present strategic insight for campaign and brand development.
*Led research and created promotional materials for Durex's World AIDS Day 2015; provided market analysis and strategic advice to management team.
*Conducted annual performance analysis of all Havas work on brand-conglomerate
Reckitt Benckiser; synthesized insights for presentation to client executive team.
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Zambuni PRJanvier 2014 - Janvier 2015

PR and communications agency.
*Used target segmentation to advise clients on product placement in printed media; created the promotional material and interfaced with clients and media companies.
*Successfully brokered a deal with BBC Radio and multiple blogs for continuous content sourcing.

Mes compétences

IT Infrastructure



Digital Marketing, Customer relationship management, Consulting, Market research, Business Development, Strategic Planning, Team management


JavaScript, PHP

Software testing


Mes études et formations

Bachelor of Arts, Sociology, Marketing - Concordia University2009 - 2013