Johanna G.

Marketing Specialist

280€
/jour
Freelancers
Senior
Paris, FRANCE
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Mon expérience

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Digital Marketing Manager - HashChing01.11.2017 - Présent

- Developing successful, long-term digital marketing strategy
- Working closely with different teams to ensure consistency through all digital marketing channels and generate quality leads:
o    SEA (Google Ads, Bing),
o    SEO
o    Native Campaigns,
o    Social Media (pay per click campaigns and organic posts)
o    Remarketing,
o    Display /Programmatic Display
o    EDM (Lead nurturing and segmentation strategies. Platform: Mailchimp)
o    Blog (and Content strategy)
o    Partnerships
o    Publishers

- Building the digital marketing roadmap
- Managing the digital marketing budget, implementing strategies to reduce CPLs and deliver quality leads through acquisition platforms
- Measuring KPIs (follow-up the operational setups, the efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning)
- Monitoring competition
- Board reporting and Dashboard Setup
- Liaising with agency and creative partners (providing feedback and revisions, delivering material to digital platforms for network partnerships)
- Creating landing pages and emailing templates: mockups, web designers briefing, project management (deadlines and technical tests)
- Overseeing social media accounts
- Managing content calendar
- CRO: AB test (Platform: VWO)
- Identifying and resolving tracking issues
- Attribution modelling and user path analysing
- Tag Management (Google Tag Manager)
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Digital Acquisition Manager - Alternative Media01.11.2016 - 01.11.2017

- Designing and setting up cross-digital strategies to generate leads for the different websites of Alternative Media: lifeinsurancecomparison.com.au, healthinsurancecomparison.com.au, homeloansaustralia.com, electricityandgas.com.au:
o    SEO,
o    SEA,
o    Content Marketing (Native),
o    Remarketing,
o    Display /Programmatic Display

- Tailoring solutions to drive growth, and profit for each website.

- Testing new channels to target, educate, engage and convert new prospects to clients.

- Follow-up the operational setups, efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning.

- Board reporting and Dashboards Setup.

- Creating landing pages: mockups, web designers briefing, project management (deadlines and technical tests)

- Identifying and resolving tracking issues: debugging HTML, hands on with technical team to find and address issues

- Attribution modelling and user path analysing.

- Tag Management
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Web Marketing Consultant - Freelance01.06.2014 - 01.11.2016

- Set up benchmarks & traffic acquisition strategies based on objectives and media plan, to achieve branding/ leads generation or ROI goals.

- Managed many acquisition levers to get an optimal intervention during the prospect process on the announcer’s website.

- Analysed Prospects/Clients profiles segments to determine behaviours and conversion ability on website.

- Studied conversion tunnel of websites to suppress « bouncing » points.

- In connection with the IT and business teams.
 
Objective : to improve the conversion rate (through call to action, conversion steps, form fields, commercial arguments placement,  …)
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Sr. Digital Marketing Specialist - Freelancer01.01.2016 - 01.10.2016

- Structured and developed cross-digital strategies and planning to achieve client’s business and marketing goals (SEO, SEA, Social Media, Retargeting, Display, affiliation, Programmatic, mobile, CRM...).

- CRO (Conversion Rate Optimisation):
o    Audience Segmentation
o    Audience Scoring to deliver the most accurate message and get the best outcome from each audience

- Tailored solutions to drive growth, profit and brand awareness for clients.

- Tested and launched digital campaigns on new channels to target, educate, engage and convert new prospects to clients.

- Follow-up of the operational setups, efficiency of the marketing campaigns, conversion rates, result analysis, and campaign learning.

- Set up long-term strategy for clients (by using effective processes: attribution modeling, multi-device and multi-channel strategy...).

- Website audits and web marketing consultancy.

- Identified and resolved tracking issues.

- Product feed setup and optimisation.

- CMS platform management: Adobe Site catalyst, Shopify, WordPress, Magento.

- In connection with business and IT teams.

- Analysis, reports and recommendations to clients (Acquisition Channels, Creative Supports, UX...).

- Analysing Prospects/Clients profiles to determine behaviour and conversion potential on websites. (Site-centric and Ad-centric data)
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PPC Manager - Digital Massive01.11.2014 - 01.12.2015

Drove sales/leads and revenue growth while improving profitability through SEM, Display and Retargeting.

- Managed and coordinated international accounts strategies (Australia, New Zealand and Asian Countries),

- Built up PPC strategies,

- Lead analysis & optimisations of PPC campaigns according to clients’ KPIs:
o    ROI,
o    CPA/CPL,
o    Branding
and device performance mobile campaigns, cross device strategy).

- Strategic Recommendations, Benchmarking & Audits,

- Site-centric Analysis,

- Reports and Dashboards setup.
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Acquisition & Openlead Manager - altima°01.09.2012 - 01.05.2014

-    In charge of developing Emarketing department in Paris office.

-    Managed up to 10 people.

-    Openlead and Acquisition Manager :
o    Openlead is a Saas technical solution that enables a full performance acquisition of qualified leads through acquisition channels to ad-centric and site-centric analysis, including leads scoring control).
o    Managed Emarketing, Studio and technical teams of Openlead.

-    Sr. Consultant for multi-lever web strategies.

-    CRO (Conversion Rate Optimisation):  
o    website/conversion channel overhaul to optimise conversion rate.
o    Audience Segmentation
o    Audience Scoring to deliver the most accurate message and get the best outcome from each audience
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Web Audience Manager - Maxicours01.03.2011 - 01.12.2012

(Maxicours, pure player in private tutoring)

-    Mentored 2 junior traffic managers.

-    Web traffic Manager (Responsible for traffic acquisition and subscribers recruitment via several acquisition levers : SEO, SEM, E-mailing, Co-registration, Affiliate marketing, Social Media, Blogs ...).

-    Project Manager (drew up specifications for future evolutions, project management, A/B testing to assess efficiency of optimisations).

-    Partnerships Manager (drew up contracts, and communication media supply to highlight the service via co-branded websites). 
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Web Product Manager - Mediaplazza01.06.2010 - 01.01.2011

- Responsible for traffic acquisition, for several web portals
o    SEO,
o    SEM,
o    Social Media,
o    Affiliation

- Launched new web portals, based on specific themes, to increase traffic and generate more sales/subscriptions.

- Website management (A/B testing for design and content optimisation, editorial contents updating, web applications specs to launch new web products/improve branding)
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SEA/SEO Sr. Consultant - RESONEO01.01.2008 - 01.06.2010

-    SEA/SEO Sr. Consultant (Managed SEA and display campaigns, set up emarketing strategies according to client and sector issues…)

-    Mentoring of junior PPC managers
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Account Manager - Ciblo.net01.01.2007 - 01.01.2008

- Account Manager (drafted web strategy pitches and competitive analyses, launched and managed SEA campaigns, SEO optimisations and reporting)

- SEO & SEA Content Editor

Mes compétences

Langues parlées

ENGLISH: advanced
GERMAN: average
SPANISH: average

Multimedia

Adobe Photoshop

Computer Tools

MS Office (Word, Excel, Powerpoint, Outlook)

Languages

HTML

Frameworks

Magento, WordPress

Others

Google AdWords, SEO, PPC, Digital Marketing, E-commerce, SEA, SEM (SEA, SEO, SMO, CMO), Social Networks

Open Source solutions

Shopify

Software testing

A/B Testing

Web Analysis and Statistic

Adobe Site Catalyst, Google Analytics

Mes études et formations

- DESS, DEA, Grandes Ecoles, Bac + 5: Marketing Commerce International Ressources Humaines Finance