DUCRET C.
MARKETING SPECIALIST
1025 dollar
Freelancer
20 ans
Lyon, FRANCE
Mon expérience
Voir plus
Sakura Marketing - FranceSeptember 2019 - Présent
You need help to build your marketing strategy ?
You want to launch operationnal campaigns ?
You would like to launch new offers/services ?
You are creating a new company ?
=> Examples of missions:
- define a marketing plan or promotion plan,
- customer's segmentation,
- identify best messages for each target,
- create your loyalty program,
- realise your surveys (market research, customer study, competitors analysis, etc.),
- launch operationnal campaigns and follow-up, ...
I also :
- perform audit/consulting missions in order to improve reporting tools and process
- lead workshops and trainings in order to improve team performance
- teach marketing at schools and universities
You want to launch operationnal campaigns ?
You would like to launch new offers/services ?
You are creating a new company ?
=> Examples of missions:
- define a marketing plan or promotion plan,
- customer's segmentation,
- identify best messages for each target,
- create your loyalty program,
- realise your surveys (market research, customer study, competitors analysis, etc.),
- launch operationnal campaigns and follow-up, ...
I also :
- perform audit/consulting missions in order to improve reporting tools and process
- lead workshops and trainings in order to improve team performance
- teach marketing at schools and universities
Association ALJB - FranceJuly 2015 - Présent
Voir plus
Association Lyonnaise Jardins et Botanique FreelanceJanuary 2015 - Présent
Association created in July 2015. I am part of the team building this new association.
Voluntary work during free time
Missions mainly managed :
- Emails campaigns
- Database management
- Creation of flyers
- Events organisation
- Meetings reports
Voluntary work during free time
Missions mainly managed :
- Emails campaigns
- Database management
- Creation of flyers
- Events organisation
- Meetings reports
Voir plus
ZoliMarch 2020 - April 2020
French designer, ZOLI is offering innovative, evolving, confortable and beautiful clothes for pregnant women, young parents, babies and kids.
Designed by mummies for mummies !
http://www.zoli.fr/en/
Designed by mummies for mummies !
http://www.zoli.fr/en/
Voir plus
Première Vision (groupe GL Events) - FranceJuly 2018 - March 2019
- Marketing strategy / Marketing and promotion plan
- Communication (brand awareness, visibility, social network strategy, ...)
- Operational campaigns online and offline (>150 000 contacts)
- Reporting & KPIs
- Creation of standard documents and process
- Launch of new services for new visitors
- Customer relationship (> 30 000 contacts)
- Studies
- Marketing animation of 12 offices worldwide
Première Vision (part of group GL Events) organise 6 fashion shows, "PV Paris" being the biggest one and the only paid event
Shows handled during my contract :
- PV Paris September 2018 (AW 19/20 collection)
- PV Paris February 2019 (SS 20 collection)
https://www.premierevision.com/en
Fixed-term contract (staff replacement for maternity and parental leave)
- Communication (brand awareness, visibility, social network strategy, ...)
- Operational campaigns online and offline (>150 000 contacts)
- Reporting & KPIs
- Creation of standard documents and process
- Launch of new services for new visitors
- Customer relationship (> 30 000 contacts)
- Studies
- Marketing animation of 12 offices worldwide
Première Vision (part of group GL Events) organise 6 fashion shows, "PV Paris" being the biggest one and the only paid event
Shows handled during my contract :
- PV Paris September 2018 (AW 19/20 collection)
- PV Paris February 2019 (SS 20 collection)
https://www.premierevision.com/en
Fixed-term contract (staff replacement for maternity and parental leave)
Voir plus
CoSpirit MediaTrack - FranceNovember 2016 - June 2017
Missions mainly managed : media pre-test and post-test (TV ad, radio ad, leaflets, ...), brand awareness, customer satisfaction, ...
Some customer references : Adrexo (McDonald's), Audika, Carrefour, Decathlon, Department of Loiret / ULYS, Foire de Bordeaux, Gamm Vert, Lidl, Mediapost (Albal, Look Voyages, Very Wear), ...
Scope of projects : France (national and local)
Main duties :
- Proposal writting and reply to tenders
- Project management from conception to completion
- B2C quantitative and qualitative studies
- B2C focus group moderation
- B2C indivual interviews
- Provider/Partner management
- Data analysis
- Report writing, conclusions and recommendations
- Client relationship and meetings
CoSpirit is a media agency, with a Market Research departement for media studies.
http://www.cospirit.com
Fixed-term contract (staff replacement for maternity and parental leave)
Some customer references : Adrexo (McDonald's), Audika, Carrefour, Decathlon, Department of Loiret / ULYS, Foire de Bordeaux, Gamm Vert, Lidl, Mediapost (Albal, Look Voyages, Very Wear), ...
Scope of projects : France (national and local)
Main duties :
- Proposal writting and reply to tenders
- Project management from conception to completion
- B2C quantitative and qualitative studies
- B2C focus group moderation
- B2C indivual interviews
- Provider/Partner management
- Data analysis
- Report writing, conclusions and recommendations
- Client relationship and meetings
CoSpirit is a media agency, with a Market Research departement for media studies.
http://www.cospirit.com
Fixed-term contract (staff replacement for maternity and parental leave)
Voir plus
Market Vision - FranceDecember 2015 - May 2016
Master2 ECOSMA (Etudes et COnseil en Stratégie et MArketing > Market studies and COnsulting in Strategy and MArketing)
Master's disertation : "Role and impacts of digital marketing on loyalty in B2C"
Master's disertation : "Role and impacts of digital marketing on loyalty in B2C"
Voir plus
Stratégir - FranceJune 2015 - October 2015
Missions mainly managed : merch and shelf display tests, product and packaging tests, eye-tracking, ...
Some customer references : Campofrio / Aoste, Carrefour, Cartier, Da, Florette, Freixenet, Lactalis, L'Oréal, Sodebo, ...
Scope of projects : France, Spain, Irak
Main duties :
- Mission management from conception to completion
- Proposal writting
- B2C quantitative and qualitative studies
- Client relationship
- Provider/Partner management
- B2C face-to-face interviews
- B2C focus groups moderation
- Data/Documentation reserach
- Data analysis, reports and recommendations
- Client's workshop
- English daily used
Stratégir is a market research agency specialised in B2C and shopper studies
http://www.strategir.com/fr/
Fixed-term contract (staff replacement for sick leave)
Some customer references : Campofrio / Aoste, Carrefour, Cartier, Da, Florette, Freixenet, Lactalis, L'Oréal, Sodebo, ...
Scope of projects : France, Spain, Irak
Main duties :
- Mission management from conception to completion
- Proposal writting
- B2C quantitative and qualitative studies
- Client relationship
- Provider/Partner management
- B2C face-to-face interviews
- B2C focus groups moderation
- Data/Documentation reserach
- Data analysis, reports and recommendations
- Client's workshop
- English daily used
Stratégir is a market research agency specialised in B2C and shopper studies
http://www.strategir.com/fr/
Fixed-term contract (staff replacement for sick leave)
Voir plus
Sociedad Turistica Viento SurJanuary 2014 - February 2014
- Strategy (marketing and communication plan)
- Operational campaigns (flyers, events, webmarketing, ...)
- Competitor study, competitor monitoring
- Partners development (Vicente Pérez Rosales National Park, turism agencies, Puerto Varas city, ...)
- Database management
- Booking system
Direct contact with Managing Director and Founder
Sociedad Turistica Viento Sur is a small company running a guesthouse, a restaurant, and a moutain refuge near the volcan Osorno in the south of Chile (all this touristic complex is named "Nido del Condor")
- Operational campaigns (flyers, events, webmarketing, ...)
- Competitor study, competitor monitoring
- Partners development (Vicente Pérez Rosales National Park, turism agencies, Puerto Varas city, ...)
- Database management
- Booking system
Direct contact with Managing Director and Founder
Sociedad Turistica Viento Sur is a small company running a guesthouse, a restaurant, and a moutain refuge near the volcan Osorno in the south of Chile (all this touristic complex is named "Nido del Condor")
Voir plus
ESE Direct - UKMarch 2013 - September 2013
Sales analysis and reporting
Since 1975, ESE Projects (division of ESE Direct) have been specialising in the improvement and refurbishment of offices, warehouses and much more (design/supply/installation of office and warehouse projects such as office partitioning, mezzanine creation, and pallet racking)
http://www.eseprojects.co.uk/
- marketing strategy (creation of marketing tools and marketing plan)
- 10% growth
- operational campaigns (catalogues, emails, website, social networks)
- market research & competitor analysis
- sales analysis and products/suppliers analysis (over 30 000 products)
- customer segmentation / CRM / Loyalty scheme (over 25,000 clients)
- data management / data integrity (database of 100000 clients/prospects)
- Excel trainer
Direct contact with Managing Director and Finance Director
ation of the company
Since 1975 ESE Direct has been a leading independent UK manufacturer & supplier of an ever increasing range of products :
• Facilities and Maintenance: Lockers; Changing benches; Bike racks/Shelters; ...
• Workshop Equipment: Workbenches; Tool storage; Cupboards; …
• Storage Equipment: Shelving; Racking; Plastic containers; ...
• Site and Security: Salt spreaders; Speed ramp; Parking barriers; ...
• Materials Handling: Pallet trucks; Scissors lifts; Trolleys; ...
• Warehouse and Distribution: Pallet racking; Pallets safety barriers; Packaging; ...
• Office and Commercial: Whiteboards; Desks; Chairs; Bins; ...
• Safety and Environmental: Access ramps; First aid kits; Signs; ...
http://www.esedirect.co.uk/
Since 1975, ESE Projects (division of ESE Direct) have been specialising in the improvement and refurbishment of offices, warehouses and much more (design/supply/installation of office and warehouse projects such as office partitioning, mezzanine creation, and pallet racking)
http://www.eseprojects.co.uk/
- marketing strategy (creation of marketing tools and marketing plan)
- 10% growth
- operational campaigns (catalogues, emails, website, social networks)
- market research & competitor analysis
- sales analysis and products/suppliers analysis (over 30 000 products)
- customer segmentation / CRM / Loyalty scheme (over 25,000 clients)
- data management / data integrity (database of 100000 clients/prospects)
- Excel trainer
Direct contact with Managing Director and Finance Director
ation of the company
Since 1975 ESE Direct has been a leading independent UK manufacturer & supplier of an ever increasing range of products :
• Facilities and Maintenance: Lockers; Changing benches; Bike racks/Shelters; ...
• Workshop Equipment: Workbenches; Tool storage; Cupboards; …
• Storage Equipment: Shelving; Racking; Plastic containers; ...
• Site and Security: Salt spreaders; Speed ramp; Parking barriers; ...
• Materials Handling: Pallet trucks; Scissors lifts; Trolleys; ...
• Warehouse and Distribution: Pallet racking; Pallets safety barriers; Packaging; ...
• Office and Commercial: Whiteboards; Desks; Chairs; Bins; ...
• Safety and Environmental: Access ramps; First aid kits; Signs; ...
http://www.esedirect.co.uk/
Voir plus
Infinity Média LLC - UKFebruary 2013 - March 2013
Sales team and production team support regarding a project of article with Burkina Faso
Article published in magazines "BE Africa" and "BE Mining" in summer 2013
Infinity Media is publishing BE (Business Excellence) magazines
website: http://www.bus-ex.com/
article: http://www.bus-ex.com/article/nordgold
Article published in magazines "BE Africa" and "BE Mining" in summer 2013
Infinity Media is publishing BE (Business Excellence) magazines
website: http://www.bus-ex.com/
article: http://www.bus-ex.com/article/nordgold
Voir plus
Connection Events - FranceApril 2012 - May 2012
- Market research : Worldwide B2B matchmaking market overview with competitor and price analysis
- Marketing strategy and consulting : Strategic improvments point out and new activity successfully launched
Direct contact with CEO and Managing Director
Connection Events is organizing events in the Video Game Industry such as the Game Connection which is taking place in Europe (Paris), America (San Francisco) and Asia (Shanghai)
Corporate website: http://www.connection-events.com/
Event GameConnection: http://www.game-connection.com/
- Marketing strategy and consulting : Strategic improvments point out and new activity successfully launched
Direct contact with CEO and Managing Director
Connection Events is organizing events in the Video Game Industry such as the Game Connection which is taking place in Europe (Paris), America (San Francisco) and Asia (Shanghai)
Corporate website: http://www.connection-events.com/
Event GameConnection: http://www.game-connection.com/
Voir plus
Dibs Marketing - FranceSeptember 2000 - January 2012
Dibs is a marketing and consultancy agency
Main achievments :
- Market research business unit creation
- Qualitative studies expert
- Creation of recruitment tests for new market research employees
- Creation of standard documents and process
Main duties :
- Over 400K€ managed per year
- B2B qualitative and quantitative studies in France and overseas (Europe, Asia, USA, South America)
- Mission management from start to completion
- Conclusions and recommendations
- Clients and suppliers relationship
- Team management from 1 to 6 persons
Scope of projects :
- Different sectors : Services, Industry, NTIC, Utilities / Environment
- Ad'hoc missions : benchmark, competitor analysis, customers satisfaction, market trends, product launch, scoring, leads detection, database analysis, segmentation, profiling, data analysis, sales leaflet, consulting, ...
- Some clients : Accor, CETE, EDF, GDF, GRDF, IBM, Orfea, SAP, Schneider, Siemens, SMABTP, SNCF, Spie, Unilog, Veolia, ...
Other duties
- Sales : help sales team writting proposals, clients & suppliers management / relationship
- Training: IT trainer (Sphinx, Pack Office), market research trainer, telemarketing trainer
- Website & internal projects : directories, editorials, copywritting, market research process, exhibitions, creation of Marketing BU, ...
- HR / Recruitment: job profiles, linguistics tests, job interviews
- HR / Career : presence / sickness, career management, team reporting / management
Direct contact with CEO and Managing Director
http://www.dibs.fr/
Main achievments :
- Market research business unit creation
- Qualitative studies expert
- Creation of recruitment tests for new market research employees
- Creation of standard documents and process
Main duties :
- Over 400K€ managed per year
- B2B qualitative and quantitative studies in France and overseas (Europe, Asia, USA, South America)
- Mission management from start to completion
- Conclusions and recommendations
- Clients and suppliers relationship
- Team management from 1 to 6 persons
Scope of projects :
- Different sectors : Services, Industry, NTIC, Utilities / Environment
- Ad'hoc missions : benchmark, competitor analysis, customers satisfaction, market trends, product launch, scoring, leads detection, database analysis, segmentation, profiling, data analysis, sales leaflet, consulting, ...
- Some clients : Accor, CETE, EDF, GDF, GRDF, IBM, Orfea, SAP, Schneider, Siemens, SMABTP, SNCF, Spie, Unilog, Veolia, ...
Other duties
- Sales : help sales team writting proposals, clients & suppliers management / relationship
- Training: IT trainer (Sphinx, Pack Office), market research trainer, telemarketing trainer
- Website & internal projects : directories, editorials, copywritting, market research process, exhibitions, creation of Marketing BU, ...
- HR / Recruitment: job profiles, linguistics tests, job interviews
- HR / Career : presence / sickness, career management, team reporting / management
Direct contact with CEO and Managing Director
http://www.dibs.fr/
Voir plus
Disheco - EspagneJanuary 2000 - June 2000
Short contrat / work experience during my BSc/Degree in European Markets & Marketing
- Sales reporting / Sales team assistance
- Customer service
- Marketing and communication projects (product catalogue, market research, ...)
- Management of foreign providers (french, english and spanish)
- Translation of technical documents
DISHECO is a spanish company specialised in importation and distribution of cutting tools.
http://www.disheco.es/es/
- Sales reporting / Sales team assistance
- Customer service
- Marketing and communication projects (product catalogue, market research, ...)
- Management of foreign providers (french, english and spanish)
- Translation of technical documents
DISHECO is a spanish company specialised in importation and distribution of cutting tools.
http://www.disheco.es/es/
Voir plus
Primagaz - EspagneApril 1998 - June 1998
Short contrat / work experience during my HNC in International Trade & Marketing
- Marketing campaigns / Mailings
- Assist sales team / Sales support / Customer service
- Creation of company brochure
- Preparation and participation at the European Ballon Festival
Head Office of Primagaz Spain (Barcelona) - Gas supplier
http://www.primagasenergia.es/
- Marketing campaigns / Mailings
- Assist sales team / Sales support / Customer service
- Creation of company brochure
- Preparation and participation at the European Ballon Festival
Head Office of Primagaz Spain (Barcelona) - Gas supplier
http://www.primagasenergia.es/
Mes compétences
SPSS, Spanish, SAP, Requirements Analysis, Prestashop, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Marketing Strategy, Marketing, Market research, Inbound Marketing, Google AdWords, Email Marketing, Content marketing, Community Management, Adobe Photoshop
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Partners
