You need help to build your marketing strategy ? You want to launch operationnal campaigns ? You would like to launch new offers/services ? You are creating a new company ?
=> Examples of missions: - define a marketing plan or promotion plan, - customer's segmentation, - identify best messages for each target, - create your loyalty program, - realise your surveys (market research, customer study, competitors analysis, etc.), - launch operationnal campaigns and follow-up, ...
I also : - perform audit/consulting missions in order to improve reporting tools and process - lead workshops and trainings in order to improve team performance - teach marketing at schools and universities
Première Vision (groupe GL Events) - FranceJuly 2018 - March 2019
- Marketing strategy / Marketing and promotion plan - Communication (brand awareness, visibility, social network strategy, ...) - Operational campaigns online and offline (>150 000 contacts) - Reporting & KPIs - Creation of standard documents and process - Launch of new services for new visitors - Customer relationship (> 30 000 contacts) - Studies - Marketing animation of 12 offices worldwide
Première Vision (part of group GL Events) organise 6 fashion shows, "PV Paris" being the biggest one and the only paid event
Shows handled during my contract : - PV Paris September 2018 (AW 19/20 collection) - PV Paris February 2019 (SS 20 collection)
Fixed-term contract (staff replacement for maternity and parental leave)
CoSpirit MediaTrack - FranceNovember 2016 - June 2017
Missions mainly managed : media pre-test and post-test (TV ad, radio ad, leaflets, ...), brand awareness, customer satisfaction, ...
Some customer references : Adrexo (McDonald's), Audika, Carrefour, Decathlon, Department of Loiret / ULYS, Foire de Bordeaux, Gamm Vert, Lidl, Mediapost (Albal, Look Voyages, Very Wear), ...
Scope of projects : France (national and local)
Main duties : - Proposal writting and reply to tenders - Project management from conception to completion - B2C quantitative and qualitative studies - B2C focus group moderation - B2C indivual interviews - Provider/Partner management - Data analysis - Report writing, conclusions and recommendations - Client relationship and meetings
CoSpirit is a media agency, with a Market Research departement for media studies. http://www.cospirit.com
Fixed-term contract (staff replacement for maternity and parental leave)
Sociedad Turistica Viento SurJanuary 2014 - February 2014
- Strategy (marketing and communication plan) - Operational campaigns (flyers, events, webmarketing, ...) - Competitor study, competitor monitoring - Partners development (Vicente Pérez Rosales National Park, turism agencies, Puerto Varas city, ...) - Database management - Booking system
Direct contact with Managing Director and Founder
Sociedad Turistica Viento Sur is a small company running a guesthouse, a restaurant, and a moutain refuge near the volcan Osorno in the south of Chile (all this touristic complex is named "Nido del Condor")
Since 1975, ESE Projects (division of ESE Direct) have been specialising in the improvement and refurbishment of offices, warehouses and much more (design/supply/installation of office and warehouse projects such as office partitioning, mezzanine creation, and pallet racking)
http://www.eseprojects.co.uk/ - marketing strategy (creation of marketing tools and marketing plan) - 10% growth - operational campaigns (catalogues, emails, website, social networks) - market research & competitor analysis - sales analysis and products/suppliers analysis (over 30 000 products) - customer segmentation / CRM / Loyalty scheme (over 25,000 clients) - data management / data integrity (database of 100000 clients/prospects) - Excel trainer
Direct contact with Managing Director and Finance Director
ation of the company Since 1975 ESE Direct has been a leading independent UK manufacturer & supplier of an ever increasing range of products : • Facilities and Maintenance: Lockers; Changing benches; Bike racks/Shelters; ... • Workshop Equipment: Workbenches; Tool storage; Cupboards; … • Storage Equipment: Shelving; Racking; Plastic containers; ... • Site and Security: Salt spreaders; Speed ramp; Parking barriers; ... • Materials Handling: Pallet trucks; Scissors lifts; Trolleys; ... • Warehouse and Distribution: Pallet racking; Pallets safety barriers; Packaging; ... • Office and Commercial: Whiteboards; Desks; Chairs; Bins; ... • Safety and Environmental: Access ramps; First aid kits; Signs; ...
- Market research : Worldwide B2B matchmaking market overview with competitor and price analysis - Marketing strategy and consulting : Strategic improvments point out and new activity successfully launched
Direct contact with CEO and Managing Director
Connection Events is organizing events in the Video Game Industry such as the Game Connection which is taking place in Europe (Paris), America (San Francisco) and Asia (Shanghai)
Dibs Marketing - FranceSeptember 2000 - January 2012
Dibs is a marketing and consultancy agency
Main achievments : - Market research business unit creation - Qualitative studies expert - Creation of recruitment tests for new market research employees - Creation of standard documents and process
Main duties : - Over 400K€ managed per year - B2B qualitative and quantitative studies in France and overseas (Europe, Asia, USA, South America) - Mission management from start to completion - Conclusions and recommendations - Clients and suppliers relationship - Team management from 1 to 6 persons
Short contrat / work experience during my BSc/Degree in European Markets & Marketing - Sales reporting / Sales team assistance - Customer service - Marketing and communication projects (product catalogue, market research, ...) - Management of foreign providers (french, english and spanish) - Translation of technical documents
DISHECO is a spanish company specialised in importation and distribution of cutting tools. http://www.disheco.es/es/
Short contrat / work experience during my HNC in International Trade & Marketing - Marketing campaigns / Mailings - Assist sales team / Sales support / Customer service - Creation of company brochure - Preparation and participation at the European Ballon Festival
Head Office of Primagaz Spain (Barcelona) - Gas supplier http://www.primagasenergia.es/
SPSS, Spanish, SAP, Requirements Analysis, Prestashop, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Marketing Strategy, Marketing, Market research, Inbound Marketing, Google AdWords, Email Marketing, Content marketing, Community Management, Adobe Photoshop
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