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Sakura Marketing - FranceSeptember 2019 - Présent

You need help to build your marketing strategy ?
You want to launch operationnal campaigns ?
You would like to launch new offers/services ?
You are creating a new company ?

=> Examples of missions:
- define a marketing plan or promotion plan,
- customer's segmentation,
- identify best messages for each target,
- create your loyalty program,
- realise your surveys (market research, customer study, competitors analysis, etc.),
- launch operationnal campaigns and follow-up, ...

I also :
- perform audit/consulting missions in order to improve reporting tools and process
- lead workshops and trainings in order to improve team performance
- teach marketing at schools and universities

Association ALJB - FranceJuly 2015 - Présent

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Association Lyonnaise Jardins et Botanique FreelanceJanuary 2015 - Présent

Association created in July 2015. I am part of the team building this new association.
Voluntary work during free time

Missions mainly managed :
- Emails campaigns
- Database management
- Creation of flyers
- Events organisation
- Meetings reports
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ZoliMarch 2020 - April 2020

French designer, ZOLI is offering innovative, evolving, confortable and beautiful clothes for pregnant women, young parents, babies and kids.
Designed by mummies for mummies !

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Première Vision (groupe GL Events) - FranceJuly 2018 - March 2019

- Marketing strategy / Marketing and promotion plan
- Communication (brand awareness, visibility, social network strategy, ...)
- Operational campaigns online and offline (>150 000 contacts)
- Reporting & KPIs
- Creation of standard documents and process
- Launch of new services for new visitors
- Customer relationship (> 30 000 contacts)
- Studies
- Marketing animation of 12 offices worldwide

Première Vision (part of group GL Events) organise 6 fashion shows, "PV Paris" being the biggest one and the only paid event

Shows handled during my contract :
- PV Paris September 2018 (AW 19/20 collection)
- PV Paris February 2019 (SS 20 collection)


Fixed-term contract (staff replacement for maternity and parental leave)
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CoSpirit MediaTrack - FranceNovember 2016 - June 2017

Missions mainly managed : media pre-test and post-test (TV ad, radio ad, leaflets, ...), brand awareness, customer satisfaction, ...

Some customer references : Adrexo (McDonald's), Audika, Carrefour, Decathlon, Department of Loiret / ULYS, Foire de Bordeaux, Gamm Vert, Lidl, Mediapost (Albal, Look Voyages, Very Wear), ...

Scope of projects : France (national and local)

Main duties :
- Proposal writting and reply to tenders
- Project management from conception to completion
- B2C quantitative and qualitative studies
- B2C focus group moderation
- B2C indivual interviews
- Provider/Partner management
- Data analysis
- Report writing, conclusions and recommendations
- Client relationship and meetings

CoSpirit is a media agency, with a Market Research departement for media studies.

Fixed-term contract (staff replacement for maternity and parental leave)
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Market Vision - FranceDecember 2015 - May 2016

Master2 ECOSMA (Etudes et COnseil en Stratégie et MArketing > Market studies and COnsulting in Strategy and MArketing)

Master's disertation : "Role and impacts of digital marketing on loyalty in B2C"
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Stratégir - FranceJune 2015 - October 2015

Missions mainly managed : merch and shelf display tests, product and packaging tests, eye-tracking, ...

Some customer references : Campofrio / Aoste, Carrefour, Cartier, Da, Florette, Freixenet, Lactalis, L'Oréal, Sodebo, ...

Scope of projects : France, Spain, Irak

Main duties :
- Mission management from conception to completion
- Proposal writting
- B2C quantitative and qualitative studies
- Client relationship
- Provider/Partner management
- B2C face-to-face interviews
- B2C focus groups moderation
- Data/Documentation reserach
- Data analysis, reports and recommendations
- Client's workshop
- English daily used

Stratégir is a market research agency specialised in B2C and shopper studies

Fixed-term contract (staff replacement for sick leave)
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Sociedad Turistica Viento SurJanuary 2014 - February 2014

- Strategy (marketing and communication plan)
- Operational campaigns (flyers, events, webmarketing, ...)
- Competitor study, competitor monitoring
- Partners development (Vicente Pérez Rosales National Park, turism agencies, Puerto Varas city, ...)
- Database management
- Booking system

Direct contact with Managing Director and Founder

Sociedad Turistica Viento Sur is a small company running a guesthouse, a restaurant, and a moutain refuge near the volcan Osorno in the south of Chile (all this touristic complex is named "Nido del Condor")
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ESE Direct - UKMarch 2013 - September 2013

Sales analysis and reporting

Since 1975, ESE Projects (division of ESE Direct) have been specialising in the improvement and refurbishment of offices, warehouses and much more (design/supply/installation of office and warehouse projects such as office partitioning, mezzanine creation, and pallet racking)

- marketing strategy (creation of marketing tools and marketing plan)
- 10% growth
- operational campaigns (catalogues, emails, website, social networks)
- market research & competitor analysis
- sales analysis and products/suppliers analysis (over 30 000 products)
- customer segmentation / CRM / Loyalty scheme (over 25,000 clients)
- data management / data integrity (database of 100000 clients/prospects)
- Excel trainer

Direct contact with Managing Director and Finance Director

ation of the company
Since 1975 ESE Direct has been a leading independent UK manufacturer & supplier of an ever increasing range of products :
• Facilities and Maintenance: Lockers; Changing benches; Bike racks/Shelters; ...
• Workshop Equipment: Workbenches; Tool storage; Cupboards; …
• Storage Equipment: Shelving; Racking; Plastic containers; ...
• Site and Security: Salt spreaders; Speed ramp; Parking barriers; ...
• Materials Handling: Pallet trucks; Scissors lifts; Trolleys; ...
• Warehouse and Distribution: Pallet racking; Pallets safety barriers; Packaging; ...
• Office and Commercial: Whiteboards; Desks; Chairs; Bins; ...
• Safety and Environmental: Access ramps; First aid kits; Signs; ...

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Infinity Média LLC - UKFebruary 2013 - March 2013

Sales team and production team support regarding a project of article with Burkina Faso
Article published in magazines "BE Africa" and "BE Mining" in summer 2013

Infinity Media is publishing BE (Business Excellence) magazines

website: http://www.bus-ex.com/
article: http://www.bus-ex.com/article/nordgold
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Connection Events - FranceApril 2012 - May 2012

- Market research : Worldwide B2B matchmaking market overview with competitor and price analysis
- Marketing strategy and consulting : Strategic improvments point out and new activity successfully launched

Direct contact with CEO and Managing Director

Connection Events is organizing events in the Video Game Industry such as the Game Connection which is taking place in Europe (Paris), America (San Francisco) and Asia (Shanghai)

Corporate website: http://www.connection-events.com/
Event GameConnection: http://www.game-connection.com/
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Dibs Marketing - FranceSeptember 2000 - January 2012

Dibs is a marketing and consultancy agency

Main achievments :
- Market research business unit creation
- Qualitative studies expert
- Creation of recruitment tests for new market research employees
- Creation of standard documents and process

Main duties :
- Over 400K€ managed per year
- B2B qualitative and quantitative studies in France and overseas (Europe, Asia, USA, South America)
- Mission management from start to completion
- Conclusions and recommendations
- Clients and suppliers relationship
- Team management from 1 to 6 persons

Scope of projects :
- Different sectors : Services, Industry, NTIC, Utilities / Environment
- Ad'hoc missions : benchmark, competitor analysis, customers satisfaction, market trends, product launch, scoring, leads detection, database analysis, segmentation, profiling, data analysis, sales leaflet, consulting, ...
- Some clients : Accor, CETE, EDF, GDF, GRDF, IBM, Orfea, SAP, Schneider, Siemens, SMABTP, SNCF, Spie, Unilog, Veolia, ...

Other duties
- Sales : help sales team writting proposals, clients & suppliers management / relationship
- Training: IT trainer (Sphinx, Pack Office), market research trainer, telemarketing trainer
- Website & internal projects : directories, editorials, copywritting, market research process, exhibitions, creation of Marketing BU, ...
- HR / Recruitment: job profiles, linguistics tests, job interviews 
- HR / Career : presence / sickness, career management, team reporting / management

Direct contact with CEO and Managing Director

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Disheco - EspagneJanuary 2000 - June 2000

Short contrat / work experience during my BSc/Degree in European Markets & Marketing
- Sales reporting / Sales team assistance
- Customer service
- Marketing and communication projects (product catalogue, market research, ...)
- Management of foreign providers (french, english and spanish)
- Translation of technical documents

DISHECO is a spanish company specialised in importation and distribution of cutting tools.
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Primagaz - EspagneApril 1998 - June 1998

Short contrat / work experience during my HNC in International Trade & Marketing
- Marketing campaigns / Mailings
- Assist sales team / Sales support / Customer service
- Creation of company brochure
- Preparation and participation at the European Ballon Festival

Head Office of Primagaz Spain (Barcelona) - Gas supplier

Mes compétences

SPSS, Spanish, SAP, Requirements Analysis, Prestashop, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Marketing Strategy, Marketing, Market research, Inbound Marketing, Google AdWords, Email Marketing, Content marketing, Community Management, Adobe Photoshop