Laure D.

MARKETING SPECIALIST

1098 dollar

Mon expérience

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RegiondoSeptember 2020 - Présent

Regiondo is Europe's leading booking software for the leisure industry. More than 7,500 tour and activity providers from 42 countries power their revenue using our booking software- all operated by our headquarters located in Munich.

Our experts not only ensure a smooth booking process, but comprehensive customer care as well. The booking system can be professionally linked to your own website and adapted to your individual design. Our booking system also includes an extensive marketing network and specific user analyses.
Regiondo also provides a platform for connecting a wide range of businesses from the leisure industry. Our network of partners and other stakeholders is constantly growing, making our booking solution even more valuable for clients.
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LDM consultingJanuary 2018 - January 2018

• Entrepreneurship ( working on the creation a company : cosmetic from plants abroad )

• Digital Marketing and Sales strategy

• Business development
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TripAdvisorFebruary 2012 - January 2017

• Reporting to the European Sales & Marketing Director, developing and creating new relationships with clients and advertising agencies for touristic and non-touristic clients in various markets.

• Create full integrated campaign marketing strategy

• Markets : France, Swiss, Greece, North Africa

• Sales & Marketing strategy development (CPM, CPC, Data, programmatoic…)

• Digital Analytics / Data-Driven performance marketing / KPIs and Business Forecast

• Consistent ability to achieve sales targets

• Generating and increasing revenue = €1,5 Million (by 70% in 2012)

• Increasing client portfolio (by 50% in 2012)

• Public relation ( conferences, events)

• In-house team training of partner agencies (Greece, Morocco...)

• Social Media
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lastminute.comMarch 2010 - February 2012

• Client portfolio development: especially Tourism Board and OTAs + ad agencies

• International digital marketing strategy, display (branding & ROI)

• Business forecast and negociation

• New contents/ Translation (brochures, leaflets, case studies, website, ...)

• Retroplanning, monitoring and optimization of multi-device campaigns

• Generating and increasing revenue = €1 Million ( +45% in 2 years) / Client portfolio (+30% / year)
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Atout FranceSeptember 2008 - March 2010

• Multi-market digital campaign to promote french regions (BtoB, BtoC)

• Securing new partnerships

• Monitoring, Analysis and optimization of partners campaigns

• Creation of a BtoB e-learning platform dedicated to Travel Agents

• Creating new contents (brochures, leaflets, case studies, website, ...)

• Uploading and tracking content on the "franceguide.com" device
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ConfliktArtsJanuary 2008 - June 2008

• Digital Marketing strategy

• Creating the website for MASTER+: https://masterplusonline.com/

• New contents/ Translation (brochures, leaflets, case studies, website, ...)

• Customer relation/ Partnership

• Planning events

Mes compétences

Strategic Planning, Statistica, Spanish, Social Media, SEO, Project Management, Negotiation, Marketing Strategy, Marketing and advertising, Leadership, Google Analytics, Google AdWords, E-commerce, Digital Marketing, Customer Care, CRM, Communication, Business Intelligence, Business Development, Branding, Advertising