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Rym B.

Marketing Specialist

415 dollar
Freelancer
6 ans
Clichy, FRANCE
Marketing Strategy Project Management Social Media

Mon expérience

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UNHYCOS ParisFebruary 2020 - Présent

  • Unhycos is a French family business strongly established in Made in France cosmetics field. Manufacturer & distributor of main cosmetics Brands in Algeria.
  • In charge of 5 brands (L'Oreal CPD - Henkel Beauty Care - Unilever Int.


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UNHYCOS PARISSeptember 2017 - February 2020

  • Reported directly to Marketing & Sales Director CPD and International Marketing & Sales Coordinator Manager
  • In charge of mass make-up brands in Algeria (Garnier - L'Oreal Paris - Maybelline - Lascad)
  • Turnover 15M €

- Marketing : setting up marketing plans, market analysis, following up merchandising/promo and trade operations in store, studying consumer needs , ensure news launches & tracking results, competition benchmarking.

- Sales : managing & building sales strategies, ensuring that sales plans are carried out within the agreed volumes, sales & budgets, forecast

- Management : training local sales & marketing team & fix monthly objectives

- Digital : leading the first influencer beauty event in Algeria "DZ Beauty Event", contribute to launch the first e-commerce beauty site "le beauty club" and social media campaigns associated, setting e-retail B2B + B2C plans

- Reporting : following-up performances, stock & sales reports, business analysis & marketing budgets.

- Regulatory, Export & Logisitics : monitoring the processing of orders & legal requirements to exportation.


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UNHYCOS PARISOctober 2016 - September 2017

  • Reported directly to International Marketing Coordinator Manager

- Supported Maybelline’s international marketing plan by helping to merchandising, managing Beauty advisors, creating digital content (tutorials, track & analyze social media..)

- Launched L'Oreal Paris in Algeria : brand awareness, following up merchandising and international guidelines, product training for BA's

- Assisted in brainstorming, coordinating and executing product launch events, and special events

-Built relationships with beauty media and influencers and communicated product information on a daily basis

-Provided all administrative support including regulatory files, creation of products in data base for logistics management

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Pierre FabreMarch 2016 - August 2016

  • Under the responsibility of the operational marketing product managers and in charge of the Hair, Cornflower, Skin-protection and Baby ranges and Polysianes / Elancyl brands

- Participation in the development of 2017 marketing plans

- Market analysis, sell in / out monitoring, new launches, development of promotional items

- Implementation of monitoring of offline and online media plans (digital activation strategy, pharmacy documentation type ADV, POS)

- Participation in the implementation of events at national level (pop-up stores)

- Participation in the realization of press and web advertising campaigns

Mes compétences

Others

Project Management, Spanish, Social Media, Analysis, Business Analysis, Market research, Marketing, Marketing Strategy

Computer Tools

Microsoft Office Pack

Mes études et formations

Master 2 - ESSEC Business School2016 - 2017