Rym B.

MARKETING SPECIALIST

440 dollar
Freelancer
6 ans
Clichy, FRANCE

Mon expérience

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UNHYCOS ParisFebruary 2020 - Présent

• Unhycos is a French family business strongly established in Made in France cosmetics field. Manufacturer & distributor of main cosmetics Brands in Algeria.

• In charge of 5 brands (L'Oreal CPD - Henkel Beauty Care - Unilever Int.
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UNHYCOS PARISSeptember 2017 - February 2020

• Reported directly to Marketing & Sales Director CPD and International Marketing & Sales Coordinator Manager
• In charge of mass make-up brands in Algeria (Garnier - L'Oreal Paris - Maybelline - Lascad)
• Turnover 15M €




- Marketing : setting up marketing plans, market analysis, following up merchandising/promo and trade operations in store, studying consumer needs , ensure news launches & tracking results, competition benchmarking.

- Sales : managing & building sales strategies, ensuring that sales plans are carried out within the agreed volumes, sales & budgets, forecast

- Management : training local sales & marketing team & fix monthly objectives

- Digital : leading the first influencer beauty event in Algeria "DZ Beauty Event", contribute to launch the first e-commerce beauty site "le beauty club" and social media campaigns associated, setting e-retail B2B + B2C plans

- Reporting : following-up performances, stock & sales reports, business analysis & marketing budgets.

- Regulatory, Export & Logisitics : monitoring the processing of orders & legal requirements to exportation.
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UNHYCOS PARISOctober 2016 - September 2017

• Reported directly to International Marketing Coordinator Manager


- Supported Maybelline’s international marketing plan by helping to merchandising, managing Beauty advisors, creating digital content (tutorials, track & analyze social media..)
- Launched L'Oreal Paris in Algeria : brand awareness, following up merchandising and international guidelines, product training for BA's

- Assisted in brainstorming, coordinating and executing product launch events, and special events

-Built relationships with beauty media and influencers and communicated product information on a daily basis

-Provided all administrative support including regulatory files, creation of products in data base for logistics management
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Pierre FabreMarch 2016 - August 2016

• Under the responsibility of the operational marketing product managers and in charge of the Hair, Cornflower, Skin-protection and Baby ranges and Polysianes / Elancyl brands


- Participation in the development of 2017 marketing plans
- Market analysis, sell in / out monitoring, new launches, development of promotional items

- Implementation of monitoring of offline and online media plans (digital activation strategy, pharmacy documentation type ADV, POS)

- Participation in the implementation of events at national level (pop-up stores)

- Participation in the realization of press and web advertising campaigns

Mes compétences

Spanish, Social Media, Project Management, Microsoft Office Pack, Marketing Strategy, Marketing, Market research, Business Analysis, Analysis