Olivia K.

Marketing Specialist

280€
/jour
Freelancers
Intermediate
London, UNITED KINGDOM

Mon expérience

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CAMPAIGNS OFFICER - UNIVERSITY OF THE ARTS LONDON01.01.2018 - Présent

Responsibilities: To engage students in external and internal campaigns, whilst representing student economic and social interests at a senior level, within the university. Working in a sabbatical team, to give essential direction to the commercial outlets, physical branding of the Union, to run, and maintain the organization.
Key Success:
• Developed and managed several online campaigns, engaging students and staff, such as The Evironmenstrual campaign raising awareness of period poverty. Delivering workshops and social events, in collaboration with external charities and The Guilty Feminist, raising funds for Bloody Good Period and The Red Box Project.
• Produced a report on sustainable & ethical concerns within the creative industries, and implementing changes to reach targets within the curriculum and across the University.
• Created social media and online content, including period and sustainability zines, through technical artistic and computer skills.
• Organized and hosted various events from ‘Zero Waste Cosmetics’ workshops, to panel discussions and guest speaker talks, exploring ‘Diversity and Inclusivity within the Fashion Industry’.
• Encouraging a low waste culture through a user generated Material/Art Supply Swap System, to be implemented across several colleges.
• Experience chairing vital events produced with my fellow sabbatical team, featuring talks from senior staff such as the pro-vice chancellor at UAL.
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CHAIR OF THE TRUSTEE BOARD - ARTS STUDENT UNION, LONDON01.01.2018 - 01.01.2019

Responsibilities: Head of a multimillion pound charity board, chairing meetings and leading on high level strategic projects. Trusted to lead and set priorities for the next Chair to carry out and sustain the Union.
Key Success:
• Tasked with overseeing the partnership dissolve between two student unions, and setting the guidelines for an independent Union.
• Worked with the university to secure additional funding, by demonstrating the benefits of the Union to the students experience, and the livelihood of the staff.
• Worked alongside the commercial team, to review and modernize our commercial services to meet the needs of the students, and increase profitability in order to carry out our agendas.
• Subcommittee lead for financial oversight, audit and staffing as well as ultimate responsibility for the governance of the organization in liaison with the Company Secretary.
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FREELANCE FASHION CONSULTANT - QUEEN DES COEURS, LA01.01.2018 - 01.01.2019

Responsibilities: In this role I provided in-depth consumer and competitor research, to provide direction for the physical branding, with the ultimate goal of showcasing the debut collection at Paris Fashion Week 2020.
Key Success:
• Developed a social media strategy to increase the following of the company website.
• Produced a branding and production package, suggested a realistic time-line for their collection, and set the goal to host an independent presentation in conjunction with Paris Fashion Week 2020.
• Provided core brand and competitor research of trends, consumer, target market, ecommerce and wholesaler distribution.
• Direction for physical branding, their marketing message and how to utilize their current connections to their full advantage.
• Consulted the brand on the importance of transparency in the supply chain and their outward message to the consumer, ethical manufacturing and material sourcing.
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SALES ASSISTANT - LOVE STORIES INTIMATES01.04.2018 - 01.07.2018

Responsibilities: As well as upholding the brands ethos, key responsibilities involved organizing the visual layout for the Boutique, and communicating the brands ‘playful’ ethos.
Key Success:
• Managed social media accounts and create social media for daily postings.
• Utilized photoshop and photography skills, to create content for the brands social media.
• Worked within a team to create visual merchandising for London boutique.
• Produced weekly sales report, with customer feedback, liaising with international team.

Mes compétences

Multimedia

Adobe Photoshop

Other

French, Photoshop

Computer Tools

Microsoft Excel, Microsoft Word

Others

Social Media, Branding, Content writing, Marketing Strategy, PR, Project Management, Time Management

Mes études et formations

BA HONORS FASHION DESIGN AND DEVELOPMENT - LONDON COLLEGE OF FASHION, UNIVERSITY OF THE ARTS

BTEC VISUAL ART & DESIGN TRIPLE DISTINCTION - BRIT SCHOOL, COLLEGE OF ARTS

11 GCSE’S A*-C - ALL HALLOWS SECONDARY SCHOOL