Azzurra P.

MARKETING SPECIALIST

676 dollar
Freelancer
16 ans
London, UNITED KINGDOM

Mon expérience

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Pryme GroupNovember 2018 - October 2019

Digital Marketing
- Managed social media pages, with planning & creation of weekly posts and analysis of levels of engagement to direct decisions on future content
- Kept the company’s WordPress-powered websites up to date
- Worked on improving the SEO of the company websites
- Posted news articles and company updates onto the company website
- Planned, researched and executed content marketing for the website
- Researched the company SERP with analysis of relevant keywords to be implemented in the digital marketing efforts
- Created and scheduled email campaigns on MailChimp for internal and external use

Traditional/Branding
- Worked on a product campaign which required collaborating with sales/estimation team: research, digital campaign plan and execution, created photographic and video material & designed new material, updated the website, implemented CTA with automated email
- Researched and delivered the result for a new campaign focused on one of the business services
- Collated CSR efforts for the group, supporting employees own fundraising activities and organising internal events for company endeavours
- Photography and video creation & editing for marketing material (direct and digital)
- Creative input to help generate new ideas for the enhancement of the marketing activities
- Supported the sales team in responding or forwarding to them enquiries (website chat and email)
- Created branded signage and documents for the various companies within the Group
- Delivered a capabilities document to be used by the sales team in conjunction with brochures

Design
- Designed, built and updated Group service and internal ations
- Created, edited and sent to print brochures, adverts, flyers and business cards
- Ideated and produced ‘welcome book’ for new employees in collaboration with internal stakeholders

Events
- Supported the Marketing Manager to deliver events and corporate hospitality
- Created merchandise, show flyers, pre and post-event marketing
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SESTA LUNASeptember 2010 - August 2019

- monthly update of the client’s blog by posting content related to the owner's activity as a writer for children and young adults
- update of the website when needed (adding new pages, new banners, projects, etc.)
- updated the logo for the new project Sesta Luna Servizi Editoriali and created the service website
- opened, and created the graphics for, the Facebook page related to Sesta Luna and Moony Witcher Fans Page
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Newcastle University Business SchoolJune 2018 - July 2018

Supported Dr Ana Javornick in her research project investigating “Research patterns in digital marketing”
- reviewing and coding of articles from six top marketing academic journals
- overview of the recent digital marketing research in the top academic journals
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Zanca Enzo e Giannino sncFebruary 2006 - August 2017

- managed social media accounts (Facebook, Google+ and Google Business Page, Linked-In)
- designed and kept updated the business website, writing content for its "news" section that would help with the website ranking and that would attract prospective clients by giving information about the way the company worked
- strategised with the employer to expand our customers' base by narrowing the company offer to a few specific solutions and, based on these, identified the profitable segments to contact
- created promotional material to be published in local newspapers during seasonal festivities
- programmed newsletters and searched for targeted new contacts (MailChimp)
- dealt with clients and professionals helping them find the best solutions to their problems or address them to the right person if not immediately possible for me to do so
- managed online banking (paid wages and suppliers invoices, dealt with banks reatives, etc.)
- met with suppliers reatives to analyse possible new products to be used in the business and brought my findings to my employer
- completed supply orders with national and international suppliers
- prepared offers and invoices to send to private and public clients
- wrote security documents for construction sites with the use of Acca Software
- organised the office with secretary work for the employer
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AzureStrawberry: All the books you love in just a blog!October 2004 - March 2017

Literary blogger and reviewer since 2004. Was one of the first in Italy to build relationships with Publishers to make their product known to the internet population.

http://azurestrawberry.altervista.org
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Imaginary SanremoFebruary 2012 - April 2012

- designed, in collaboration with the festival team, the advertising poster and related graphics for the programmed events and website
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SESTA LUNAOctober 2008 - November 2008

- developed the client’s idea of a personal website using HTML and CSS that was user-friendly, easy to use and an attractive experience for children readers. Some years later (2012) updated and improved to meet also young-adults and adults need and thus transferred the website on Wordpress CMS platform
- designed an HTML e-commerce shop for the brand gadgets
- prepared application forms for the client online writing classes
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Environment Studio - Architecture StudioOctober 2003 - September 2005

- developed a good team-work experience working on urban planning projects
- built my skills on computer and technical software (Autocad)
- gave administrative support to the office staff
- completed a project on my own redrawing an old building to be reconverted as a hotel

Mes compétences

WordPress, Web Design, Teamwork, Social Media, SEO, SEM, Planning, Microsoft PowerPoint, Microsoft Office Pack, Microsoft Excel, Marketing Strategy, Marketing, Market research, Management, Mailchimp, InDesign, HTML, Graphic Design, Digital Marketing, CSS, CRM, Content marketing, Communication, Branding, Analytics, Adobe Premiere Pro, Adobe Illustrator, Adobe Creative Suite