Within a short time of working with Blackcircles.com, I was trusted and motivated to take the next step in my career.
In the new role, I was given greater responsibility and was tasked with constantly trying to find new ways of staying ahead of the competition. As well as this, I also took on new projects and had a bigger part in the execution of our Marketing plan, understanding what our data meant and how it could help us.
I also worked closely and managed the employee who is now the new Digital Marketing Executive.
Working at Blackcircles.com, I was given the freedom to explore and develop my own ideas. Since this was an SME, my ideas could be implemented quickly, giving me the ability to see the immediate effect of my work and how I could further grow the organisation's digital marketing.
In this role, my main tasks included:
Customer Insights • Daily PPC reports using Google Analytics, Google Ads and Bing Ads • Weekly Data Packs – Monitoring competitors and ensuring differentiation, keeping track of how our customers are reaching us and why they are choosing Blackcircles • Suggesting and implementing ideas based on findings
Content – SEO • Write articles for the website and social - helping improve SEO and customer engagement • Assisting team copywriter in creating content for tyre models and monthly newsletter • Review, Approve and Publish Tyre and Garage Reviews
Customer Conversation • Engage customers in conversation on Facebook, Twitter, Instagram & YouTube • Respond & investigate customer service issues • Monitoring social media after work and weekends • Post frequently to keep customers engaged and create a dialogue through posts
Raising Awareness of Blackcircles • Own day to day incentives, competitions and giveaways • Manage competitions with tyre partners • Speak to winners of competitions • Encourage Social dialogue and sharing • Frequently try new methods of reaching greater audience
Milestones the Marketing team reached during my employment:
• Number 1 in SEO in the UK for Tyres • Biggest Tyre Review Site in the UK • Voted 'Best Online Tyre Retailer' by Auto Express in 2016, 2017 & 2018 • Over 20 million reach in 12 months through Social Media • Most followed on Facebook, Twitter & Instagram amongst competitors
Scottish Independent Advocacy AllianceJanuary 2015 - August 2015
My position at Scottish Independent Advocacy Alliance (SIAA) was an internship where I was tasked with raising the awareness of independent advocacy through marketing. I achieved this through creating digital content using a variety of channels matched to the clients’ needs, including weekly e-bulletin emails, establishing new social media channels and expanding the SIAA website. My internship also involved brand development, preparation of detailed strategy reports and regularly presenting my findings to other advocacy organisations around Scotland. Duties included:
• Development of the SIAA’s brand including website and social media traffic growth. • Communicating and presenting my ideas and plans to a variety of different stakeholders. • Producing a detailed communication and marketing strategy report with a plan of action to carry out once I left my post. • Creation and implementation of a house style guide. • Using tools such as Survey Monkey, Mail Chimp, HTML coding, WordPress and Microsoft packages such as Word, PowerPoint, Outlook and Excel. • Liaising with other advocacy organisations when gathering research.
As a customer assistant I took great pride in providing a friendly, knowledgeable and efficient service to both customers and colleagues. Through displaying positivity, leadership skills and dedication towards working as part of a team, I was able to deliver exceptional customer care to the highest possible standards. Responsibilities included checkout operations, stock control and replenishment, answering customer queries, taking orders face to face and over the phone, cash handling, store opening at 4am and closing at 11pm, as well as acting as an ambassador for Boots values. Working airside at an airport I also dealt with a large and diverse consumer base.
Social Networking, SEO, Social Media, Data analysis, Digital Marketing, Leadership, Management, Marketing, Communication, Marketing Strategy, Project Management, Research, Problem Solving, Teamwork, PPC, Time Management, Business Strategy, Google AdWords
Web Analysis and Statistic
Mes études et formations
- - Licenses & Certifications
BA (Hons) - Business Management - Queen Margaret University2011 - 2015
Business Management with Marketing and Geography - LEAPS- Lothian Equal Access Programme for Schools2011 - 2011
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