Marketing Specialist

Co-Manager, Social Media + Community
May 2017 – Nov 2017

•Develops, manages and implements customer-centric strategies and programs to improve customer loyalty and engagement across multiple services and programs.
•Utilizes analytics to evaluate end-to-end customer experience across all channels and customer touch points.
•Coordinates public relations & media opportunities such as video/photoshoots, interviews, tours, etc.
•Measures and reports performance of all digital marketing campaigns in coordinance with KPI’s and ROI.

Social Media Coordinator
Jun 2016 – May 2017

•Collaborated on a team responsible for the creation, management and maintenance of social media channels such as Facebook, Instagram and Twitter.
•Organically grew audiences across multiple platforms that drove company engagement and daily sales.
•Conceptualized, shot, edited, & distributed video segments daily across multiple distribution platforms.
•Created customized logo animations using Adobe Creative Suite to create a sense of brand familiarity.
•Populated social media channels with compelling content on a 24/7 schedule.

Digital Marketing Intern
May 2016 – Jun 2016

Conceptualized and plans strategies, as well as writes content for all digital platforms. Managed social media communities across various mediums.
Responsible for directing, shooting, and editing videos purposed for service promotion across all social media platforms.