Maxime B.

Product Owner


Mon expérience

Michelin Guide01.09.2017 - Présent

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Groupon01.06.2013 - 01.11.2016

Project Product Manager
Jun 2014 – Nov 2016
2 yrs 6 mos

Develop the Booking Tool V2, this tool was used in all WER countries.
The first taget was restaurants, indeed, they are used to use this type
of tool, The V2 aim was to make the current version scalable, with lot
of new features and a better UX/UI.

This platform can be split
into three versions, one dedicated to services (Hairdressers, sport
activities, cultural visits etc.) one dedicated to restaurants and one
dedicated to hotels.
Each version has required an important reflexion
in order to take into account all con constraints from each partners,
but also from Groupon couponing / deal system.

In close
collaboration with management, this project was crucial to Groupon.
Indeed, the aim was to offer the same service level as competitors as
The Fork or Bookatable in restaurants market, or Balinea for the beauty
market. In parallel of versions development and / or improvments, this
product has been deployed in 17 countries in several languages,
including RTL languages.

We were awared how much availability
data were important. For this reason, I build a lab tool, it was a super
seach bar, in order to regroup all important search filters for
customer. This tool has been tested on a low percentage of customer in
order to stress the API scalability. Also we were able to affirm, thanks
to tracking, that customer transformation rate was higher for
reservation deals. This lab aim was to test the idea in order to
implement this feature globaly in the platform.

Few key numbers :
- - Live in 17 countries accros 3 global regions (EMEA, APAC et LATAM)
- 20% adoption (more than 10K partners)
- More than 15M reservations handled

Product Manager
Jun 2013 – Jun 2014
1 yr 1 mo

Working as a product manager in the innovation business unit, I coordinated the development of the Local Hub in 27 other countries/languages.
Marketing, UX, optimization were a full part of this job.

To answer to a need from teams, we created an occasions version for Xmas, based on the Local Hub development. Following the success of this one, we decided to create an easy way to customize this one in order to allow to create new skin for each events.

With the new Groupon global platform, i worked with the US teams in order to adapt best practices and functionalities to the new platform.

In the mean time, I worked with Groupon teams. As with Key Account Managers, where we developed a new system to redeem coupons for the Key Accounts.

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Synerg'hetic01.04.2012 - 01.05.2013

Synerg'hetic is the Web "Junior-Entreprise" from HETIC.
This professional student association is expert in the New Information and Communication Technologies.

I was in charge of the customer relationship and of the student following. Thanks to this situation i managed lot of projects
With around 100 students and 30 projects, this voluntary job I gained my real first professional experience in the Web
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Bouygues Telecom01.06.2012 - 01.09.2012

Improve the customer experience, marketing campaign on mobile was the major worked I made on
this version of the website.

Also, I worked to prepare the becoming of the m-commerce

Mes compétences




Web 2.0


Digital Strategy, Project Management, SEM (SEA, SEO, SMO, CMO), SMO

Mes études et formations

- OpenClassrooms - Developpement webDurant un an, suite à un plan de licenciement, j'ai eu l'occasion de me former sur Symfony 3 afin de monter en compétence dans le domaine du développement web.2016 - 2017

- HETIC - Expert en Ingénierie et Management de la Communication NumériqueInternet, Management, Communication, Design2011 - 2014

- ENSEC - BTS Management des Unités Commerciales - Management, MarketingTrésorier de l'association de la classe, organisation du voyage de classe (négociation tour opérateur et sur place) Vice champion départemental du 800m et participation aux demi-final2008 - 2010