Yves-Frederick B.


805 dollar

Mon expérience

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MediacomJuly 2019 - October 2019

*Lead litigation management with Head of Digital and COO

*Define a new media buying and litigation management process

*Train media buyers and advising teams on the process to avoid new litigations

*Point of contact between operational and financial teams

*Provide dashboards and weekly updates to executives
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Lagardère Media NewsMarch 2019 - June 2019

*Operational management of 1 junior ad operations & programmatic manager

*Training program for 1 senior ad operations & programmatic manager

*Set-up new campaign management process

*Operational point of contact for media agencies and trading desks

*Update open auction floor price strategy to optimize revenue

*Create local data structure for activity and revenue follow-up

*New KPI definition for direct & programmatic activity

*Dashboarding and data visualization for sales teams and executives

*Support ad tech team on data analysis and video debugging
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Ad Tech - dailymotionSeptember 2017 - June 2018

*In charge of global advertising roadmap with Chief Ad Tech Oficer

*Create epic and user stories

*Write product specifications and technical documentation

*Retrieve user needs from internal stakeholders (ad sales, ad operations, trade marketing)

*Run daily stand-ups and bring product needs to sprint plannings

*Validate designs and mock-ups made by design team

*Organize and lead bimonthly ad product update meetings with ad team leads and VPs

*Provide ad roadmap updates for executive committee meetings

*Act as main point of contact for internal squad leads (data, player, website, app)

*In charge of dependency management

*Lead advertising projects estimates definition for company-wide budget topline
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Ad Tech - dailymotionJuly 2016 - August 2017

* Lead product operations projects (SSP migration, server-side cookie sync, DSP integration)

* Monitor global advertising activity from a technical standpoint

* Optimize yield and inventory management to increase global revenue

* Develop analytics tools and dashboards for local ad operations and sales teams

* Analyze and optimize 1st party data management for advertising

* Certify 3rd party technologies and rich media formats (Integral AdScience, MOAT, Nielsen)

* Design and develop new advertising formats (inbanner video, vertical preroll)
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dailymotionNovember 2014 - June 2016

* Set-up display and in-stream advertising campaigns on all devices for french and international clients

* Provide technical support and ad serving force for content teams in Europe and APAC

* Lead technical setup for publishers and sales houses in EMEA and APAC

* Set-up and debug programmatic deals for trading desks

* Optimize ad performance according to agency / brand objectives and KPIs

* Manage delivery and trend reports for publishers and media agencies

* Monthly pre-billing for direct sales campaigns

Mes compétences

Trello, Tableau Software, Symfony, SQL, Scrum, React.js, React Native, Project Management, Product Ownership, Product Management, Power BI, PHP, Kibana, Kanban, Jira, JavaScript, HTML5, Google BigQuery, DSP, Documentation, Debugging, DataDog, CSS3, Confluence, Backlog management and prioritization, Backlog Management, Agile Scrum, Agile Methodology, Agile