Matthieu B.

Project Manager

555 dollar

Mon expérience

Voir plus

FreelanceMay 2018 - Présent

Digital strategy
UX design
Wordpress development
Social media marketing
E-mail marketing

Missions for:

Balades Sonores (e-commerce project management for a vinyl record store. Operational process and Woocommerce setup, documentation, acceptance testing, bug reports and tracking, KPI set up and monitoring, SEO, content writing, social media management).
Le Polyester (Wordpress maintenance and development for a cinema news website; SEO, traffic monitoring).
Food industry: Integration of contest websites for retailer operations (html/css integration, CMS data entry, Analytics setup).
Voir plus

GoodMorninCaptn (freelance)January 2010 - Présent

International web promotion for music artists.
Webdesign and development.
Music video production and direction.
French tour booking and promotion of house concerts.
Voir plus

Toei Animation EuropeAugust 2014 - April 2018

Toei Animation Europe manages the TV, film and merchandising rights in the EMEA for Toei Animation Co., Ltd, the leading Japanese producer of TV animation. Portfolio includes Dragon Ball, One Piece, Captain Harlock, UFO Robot Grendizer, Mazinger Z, Saint Seiya, SailorMoon, Captain Future, Dr Slump-Arale...

My missions:

COMMUNICATION: draft and design B2B and B2C communication tools in English and French to promote our licensed properties (programs and characters): ads, newsletters, press releases, sales leaflets.

WEB: webmaster for the bilingual English/French corporate website using Drupal CMS.

EVENT MANAGEMENT: design booths and manage projects for B2B fairs and fan conventions in Europe (Brand Licensing Europe, Japan Expo, Kidexpo, Lucca Comics & Games...).

RETAIL MANAGEMENT: coordinate trade events for mass market and specialized retail chains to promote brands and boost sales of licensed products (Auchan, Jouéclub, ...).

RESEARCH: coordinate qualitative survey (focus groups) and monitor TV broadcast and ratings.
Voir plus

Toei Animation EuropeMarch 2009 - August 2014

Coordination and control of product development between European licensees or local licensing agents, and Japanese parent company Toei Animation Co., Ltd., for DVDs, merchandising and promotion of animated series (Dragon Ball Z, One Piece, Saint Seiya, Dr Slump Arale, Captain Harlock, SailorMoon...).

Editorial, creative and marketing support for TV broadcasters and licensees.

Participation in the design and implementation of marketing communications (B2B ads, newsletters and PR, trade fairs, fan conventions, media partnerships, pop up stores).
Voir plus

TF1 LicencesMarch 2007 - March 2008

Management of an online store dedicated to TV shows and official artist merchandising (

Website editing; management of design, technical and logistical providers; marketing (advertising, affiliate partnerships, SEM, SEO...); buying of licensed products; development of exclusive merchandising products in cooperation with rights holders; stock management; financial follow-up.
Voir plus

TF1 LicencesFebruary 2004 - February 2007

Business development, licensing contract negotiation and project management.
Category manager for the following markets: video games, publishing, consumer electronics, travel, stationery, back-to-school, hygiene products, and optics.
Portfolio including 40+ entertainment brands (SpongeBob Squarepants, Barbapapa, Olympique de Marseille, Ushuaïa, Star Academy, Franklin The Turtle, Nintendo, Zoé Kézako, Deal or not Deal, Téléfoot…).
Voir plus

TF1 LicencesSeptember 2003 - April 2004

Approval coordination between licensees and rights holders: creative and quality control of licensed products and promotions for Barbapapa (Talus Taylor), Franklin the Turtle (Nelvana), Star Academy (Endemol), and SpongeBob Squarepants (Nickelodeon & Viacom Consumer Products).
Voir plus

Denton Chamber of CommerceOctober 2001 - December 2001

Newsletter editing and event planning.
Voir plus

MP&P Agentur Für Kommunikation und Aktionsmarketing GmbHMarch 2001 - April 2001

Strategic planning for below-the-line campaigns (web + events) to promote beverages brands.

Mes compétences



Analysis methods and tools

Responsive Design


E-commerce, Branding, B2B, Marketing, Digital Marketing, UX Design, Digital Product Development, Digital Strategy, SEO, Wireframes, Social Networks, Project Management, Web Design


WooCommerce, jQuery, WordPress


Web development

Application servers



Photoshop, Axure RP


Adobe Photoshop

Mes études et formations

Digital project management - IESA Multimedia2017 - 2018

Webmastering - GOBELINS, l'école de l'image2008 - 2008

Master's Degree (DESS) - Cross-Cultural Communications and International Project Management - Université Paris-Est Marne-la-Vallée2002 - 2003

BA (Maîtrise) - Foreign Languages (English/German) Applied to Business Administration (LEA) - Université de Tours1998 - 2002

Erasmus Studies Program - International Marketing, Advertising Linguistics, Translation - Ruhr University Bochum2001 - 2001

Overseas Studies Program - Advertising Management, Public Relations, Japanese - University of North Texas2001 - 2001