Digital strategy UX design Wordpress development SEO Social media marketing E-mail marketing E-commerce
Balades Sonores (e-commerce project management for a vinyl record store. Operational process and Woocommerce setup, documentation, acceptance testing, bug reports and tracking, KPI set up and monitoring, SEO, content writing, social media management). Le Polyester (Wordpress maintenance and development for a cinema news website; SEO, traffic monitoring). Food industry: Integration of contest websites for retailer operations (html/css integration, CMS data entry, Analytics setup).
Toei Animation Europe manages the TV, film and merchandising rights in the EMEA for Toei Animation Co., Ltd, the leading Japanese producer of TV animation. Portfolio includes Dragon Ball, One Piece, Captain Harlock, UFO Robot Grendizer, Mazinger Z, Saint Seiya, SailorMoon, Captain Future, Dr Slump-Arale...
COMMUNICATION: draft and design B2B and B2C communication tools in English and French to promote our licensed properties (programs and characters): ads, newsletters, press releases, sales leaflets.
WEB: webmaster for the bilingual English/French corporate website www.toei-animation.com using Drupal CMS.
EVENT MANAGEMENT: design booths and manage projects for B2B fairs and fan conventions in Europe (Brand Licensing Europe, Japan Expo, Kidexpo, Lucca Comics & Games...).
RETAIL MANAGEMENT: coordinate trade events for mass market and specialized retail chains to promote brands and boost sales of licensed products (Auchan, Jouéclub, ...).
RESEARCH: coordinate qualitative survey (focus groups) and monitor TV broadcast and ratings.
Coordination and control of product development between European licensees or local licensing agents, and Japanese parent company Toei Animation Co., Ltd., for DVDs, merchandising and promotion of animated series (Dragon Ball Z, One Piece, Saint Seiya, Dr Slump Arale, Captain Harlock, SailorMoon...).
Editorial, creative and marketing support for TV broadcasters and licensees.
Participation in the design and implementation of marketing communications (B2B ads, newsletters and PR, trade fairs, fan conventions, media partnerships, pop up stores).
Management of an online store dedicated to TV shows and official artist merchandising (www.tf1store.fr)
Website editing; management of design, technical and logistical providers; marketing (advertising, affiliate partnerships, SEM, SEO...); buying of licensed products; development of exclusive merchandising products in cooperation with rights holders; stock management; financial follow-up.
Business development, licensing contract negotiation and project management. Category manager for the following markets: video games, publishing, consumer electronics, travel, stationery, back-to-school, hygiene products, and optics. Portfolio including 40+ entertainment brands (SpongeBob Squarepants, Barbapapa, Olympique de Marseille, Ushuaïa, Star Academy, Franklin The Turtle, Nintendo, Zoé Kézako, Deal or not Deal, Téléfoot…).
Approval coordination between licensees and rights holders: creative and quality control of licensed products and promotions for Barbapapa (Talus Taylor), Franklin the Turtle (Nelvana), Star Academy (Endemol), and SpongeBob Squarepants (Nickelodeon & Viacom Consumer Products).
Talent sourcing specialist de la plateforme Pentalog, SkillValue s’appuie sur un pool de +400 000 Experts Tech & Marketing, dont +15 000 freelancers. Évaluations de compétences, missions, offres d’emploi : les consultants SkillValue vous aident à accélérer votre carrière.
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À propos de Pentalog
Pentalog est une plateforme de services IT qui accompagne les entreprises dans leur production digitale et leur transformation en fournissant des ingénieurs et développeurs de classe mondiale. Ses 16 Delivery Centers et Agences dans le monde comptent plus de 1600 ingénieurs, développeurs, product designers et spécialistes marketing.