Carat Global at Carat UKSeptember 2014 - March 2019
Working across Kellogg’s brands, from digital briefings to post campaign. The role involves planning, implementation, set-up and activation to the highest standards (using resources from across the Dentsu network). This results in insightful reporting and deeper cross channel data analysis, where I look to improve processes and seek key learnings for the benefit of the brand. Working closely with clients, strategic leads and local EMEA markets to achieve best resulting integrated digital campaigns.
As the main responsible project leader for the LMP – Lead Management Program, highly confidential client project. I work across European markets in order to role out and bring my initiatives and stewardship of sub-projects along with identified case study development and best practise. I work to achieve better understanding and uptake with the markets and increase performances. I now work with the markets and clients with general digital account management and to continue to roll-out best practise with the markets.
Innocean Worldwide EuropeSeptember 2012 - August 2013
LookLooking after both brands for Europe - HME/KME and German clients HMD/KMD, I work to improve upon current processes and push digital advertising forward. With close contact to my previous agency HAVAS we build Pan-Europe media plans and rationales together, achieving best rates and best practice for our clients to the highest standard. In my first few months I have worked on major business plans and European ations with the aim to push our online advertising forward in automotive with my previous experience as fast as the industry dictates.
Media Contacts GermanyDecember 2011 - September 2012
Alignment and development of processes and structures beyond day to day management on Hyundai account. For example: Artemis reporting tool efficiency was doubled and met team KPI’s. Leveraging digital and ATL team integration. Working in the global hub and looking after 28 markets helping to develop excellent standards. Widening the business wins in certain areas and planning global central campaigns to strategy. Managing and coordinating projects into deliverables and media firsts, working with the markets with dedication and fast turnaround. I quickly found myself the 'go to' person on the team who is a trusted resource to get the job done and always please the client on both a European and global level.
Tasks and Duties: Marketing and development of mobile Iphone/Ipad Magazine App ‘She Caribbean’. Promotion of products and services through online and social media networks. Development of web marketing and revenue generating opportunities and main title advertising client base for print and web. DFP ad serving and setting up affiliate advertisers across network of sites. Creation and management of client databases for the main titles, digitalising advertising processes and systems. Developed and wrote proposals, marketing plans and press releases, print account services and handling agency bookings.
Tasks and Duties: Major involvement in the launch of a new client mobile service and website, new innovative marketing solutions, such as mobile search and display advertising (Google / Yahoo) for large spend campaigns. Planned and bought integrated press campaigns, improved and strengthened direct response advertising knowledge. Increased profits from direct response advertising via online display, mobile (display / search) and press campaigns. Creation of P&L/ROI reports, analysed and optimized campaigns to achieve best ROI. Managed Elite’s advertising agencies - 3 in the UK and 1 in Australia. Skills Obtained: Learned and developed mobile marketing skills - Google/Yahoo Mobile Search and Display. Google Analytics skills gained. Developed negotiation techniques, and planning and buying knowledge in a highly competitive market.
Gained experience in planning and buying online, search, print, outdoor, radio and cinema campaigns. Worked on both online display and search marketing via MSN/Yahoo and Google Adwords. Identified new online channels to profitably purchase to drive leads. Provided analysis and reporting. Researched and negotiated cost-effective, targeted media buys, stewarding each media deal and preparing proposals and ations for a range of clients. Regularly utilized media research systems for audience targeting, using TGI/NRS/DDS Training new recruits to the team. Clients: Stanley Casinos, Accor Hotels (Etap), NFL, Hello!,Denby Pottery, Grove Fresh, Natuzzi, Le Creuset.
Suzanne Gillies AssociatesSeptember 2005 - April 2006
Learnt skills in media planning, buying and account handling/management. Planned and bought print and outdoor media campaigns for telecommunications clients. Planned on-line campaigns. Developed media/online plans and proposals with marketing solutions, also working on new agency business. Production assistance if needed for tight copy deadlines.
Independent News & MediaJuly 2004 - September 2005
Responsible for selling classified advertising in the lifestyle section of the weekend magazine. Quickly given my own section, where I managed advertising accounts for direct clients and agencies for their Legal/Public notice advertising. While I alone managed this section, I also worked with display to develop revenue driving projects. Examples of this were The IFA page – Independent Financial Advisors and the new stocks & shares pages. Sold online advertising on www.independent.co.uk and fully trained for online sales. Worked to tight deadlines.Gained full training in sales and negotiation.
Worked on a large project with the creative director.Learning all about designing for digital interactive TV while working with the product development team to create analysis reports on future DiTV ventures.
Promoted, managed and organised events, games and competitions. Promoted Xbox and Xbox games.
Social Media, SEM, Project Management, PPC, Online Advertising, Mobile, Marketing Strategy, Marketing, Google Analytics, Google AdWords, Email Marketing, DoubleClick, Digital Strategy, Digital Media, Digital Marketing, Advertising
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