New artistic service platform Moonpeel lacked a long term communication and advertising strategy and brand awareness. As Digital Marketing Strategy Consultant, I led project to increase brand awareness. I scoped requirements; conducted market research; carried out audience profiling; developed an advertising and PR strategy; carried out content planning and implementation; and set a clearer brand identity, which we then applied to the website design.
Creative Lead at Interact Intranet. Responsible for realignment of the 'new brand' across digital and offline.
Interact is the UK's leading supplier of intranet software. Founded in 1996, Interact is one of the fastest growing intranet software companies. Interact has built a solid reputation for both product excellence and outstanding customer service. Organisations using Interact Intranet report improved efficiency, greater productivity, increased employee engagement, better decision-making and cost savings.
Interact is headquartered near Manchester, UK and has offices in Sydney, Australia and Texas, USA
Cogent Elliott is the UK's number one integrated agency. Founded in Coventry in 1930, with the agency fully established in 1965, it has remained staunchly independent ever since.
My role at Cogent was specialised purely for digital media. Digital strategy, digital creative, creative pitch leadership, concept generation and maintaining the high-quality visual output of the agency.
Clients include: Jaguar/Land Rover, Redspottedhanky, Club Med, Network Q, GE International, NFU, Man Utd, Arriva, Triumph Motor Cycles, Halfords, Calor, Hozelock, VK (Vodka Kick), Jewson, Subway, Burbidge, Amtico, Poundland.
Creative Lead on acclaimed brand sites for Quaker Oats, Copella Apple Juice, Dodson & Horrell & Hildon Water. Acquired an understanding of how to work effectively with big brands and Account Managers. Long and thorough design process for every project involving extensive research, brand immersion, user flows, mental models, user cards, wireframing and moodboards. Also social media man & thought piece blogger.
* Lead Creative Web Designer - Took the web design process from start to finish working closely with clients. Also worked on front end build of all my designs. Vast majority of designs won awards.
* Networking /winning new business - Attended networking events whereby I won numerous new clients and fostered lasting business relationships.
* Blog writing - Published weekly written pieces for the inhouse media blog for designers but primarily for clients as a resource to educate them in principles of design. This has now been published into a book, please get in touch if you'd like to receive a copy.
* Email Templates - Designed and built bespoke email templates for sister company Mailing Manager
Web Design & Build. HTML & CSS. Working with mainly SME's. Brand Creation. Blog Writing. Client face to face. Social media. Easiserv were vital in helping me transition from print to web; teaching me the fundamentals of Web design / development, Customer Service, Blog writing and life skills.
Formed in April 2000, EASIserv.com has grown incrementally since then to become a successful and well regarded website design and development company in Northamptonshire. Easiserv's mantra: 'If you're an individual, we'll take the time to find out what is individual about you. If you're in business, we'll make it our business to find out about your business'.
Iceberg MarketingJanuary 2005 - January 2006
Intranet, Illustration, Digital / UI Designer, WEB DESIGNER, Cascading Style Sheets, Digital Designer, Website Design, Critical Thinking, UI, Digital Media, Blogging, Front End
UX Design, Social Media, Logo Design, Strategic Planning, UX, Web Design, Vector Illustration
A Levels, Design technology - Northampton School for Boys1996 - 2001
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