- Develop UX wireframes, flows, and interactive prototypes. - Design interfaces mobile web and desktop. - Research and design new user experiences based on product requirements. - Develop a human-centric design that is intuitive, usable, and delightful. - Validating product ideas through experimental design and research approaches. - Conducting and analyzing results of UX research. - Take projects through from concept to deliverable with a high level of craft and polish.
- Development of prototypes and mockups for campaigns of email marketing to promote cannabis products. - Analysis of campaign results of email marketing. - Creation of Banners, icons and gifs for web page. - Creation of Illustrations for email marketing campaigns. - Creative and art direction for packaging of cannabis brands as Thrive, Deep Roots, Green & Gold. - Plan, develop and implement social media strategies and actions. - Creation of videos for marketing campaigns in social networks of the Thrive brand.
GOWEB Live streaming & Production VideoJanuary 2015 - January 2017
- Creation of sketches, wireframes, mockups and prototypes for web page. - Design of icons, banners and illustrations for Web page. - Realization of various UX research methods (learning plan, guerrilla user). - Analyze sketchs and wireframes to adapt them to the user's primary needs. - Development of protopeople for tests of usability. - Creation of guidelines for websites. - Creation of information architecture headlines, call to action and storytelling for web.
DLB Group Worldwide Advertising AgencyApril 2010 - November 2014
Art Direction and design of graphic pieces for various brands. -Development of creative concepts and implementation in graphic concepts. -Writing copys for graphic concepts. -Creation of Pepsi Center logo. -Management of simultaneous projects and work teams. -Planning and creation of BTL activations for Diageo, Pepsi, HTC, Nivea and Nickelodeon. -Creation of illustrations for 3D posters and renders for brand activations. -Creation of storyboards, video and audio editing for commercials.
Lichi Diseno Advertising AgencyFebruary 2009 - April 2010
Creative direction and art for all the graphic concepts of TDN, Telehit and Pumas. -Design magazine ads and logos for TDN. -Design of arts for billboards, posters and Newspaper. -Supervision of the design area and tasks delegates to the design team. -Development of wallpapers for web of Golden Channel. -Present ideas and concepts to clients. -Review of all materials made by junior designers and the design team.
Platinum Studio Advertising AgencyFebruary 2007 - April 2009
Art Direction for packaging of Philips and Panasonic. -Creation of the master graphic of the Panasonic Powerlive campaign and adaptations to different printed materials. -Design of Catalogs, flyers, magazine ads, posters and internal graphic materials for Panasonic. -Creation of logos, logotypes, storyboards and 3D renders for Panasonic and Philips products. -Development of creative concepts for campaigns of Panasonic. -Development of BTL activations to increase sales of Panasonic. -Creating illustrations for Swatch arts.
Development of creative concepts and implementation, Development of prototypes and mockups, User Testing, Audio Editing, centric design, Develop a human, Flyers, UX / UI Designer, Prototyping, Design; Visual Communication; Graphic Design, Junior Art Director, 3D, Marketing Campaigns, UI Senior Designer, UX UI SENIOR DESIGNER, Supervision of the design area and tasks, English, Bull LoGoS, Senior Art Director, Magazine Advertisements, ART DIRECTOR, Brand Activation, Management of simultaneous projects and work teams
Adobe InDesign, After Effects, Adobe Photoshop
Spanish, Digital Marketing, Social Media, Email Marketing, Wireframes, UX Design, UI Design
Mes études et formations
- Autonomous Technological Institute of Mexico2016 - 2017
Design, Visual Communication, Graphic Design - National Autonomous University of Mexico2000 - 2004
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