Project Description: American video game company headquartered in Redwood City, California. The company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. Roles & Responsibilities: • Conducting usability test for Origin • UX recommendations and some Environment: Sketch, Google analytics, Invision
Clients: Claro Brasil, Creuna Denmark. Responsabilities • Client management and communication via Skype, email and in person meetings. • Research and benchmark, looking for design inspiration references. • Branding. • Web design for responsive websites and landing pages. • Communication with developers from each client for polishing front end, visual guideline and usability details. • UX - UI: wireframing, icon design, material design, typography, card design, visual guidelines, responsive design.
Responsible of -Translate user goals and behaviours into creative interaction and design solutions. -Generate a wide range of relevant design solutions based on team strategy, research, and testing. - Create user flows, wireframes, and prototypes rapidly and focus on the right level of fidelity needed to communicate ideas and test hypotheses. - Identify, plan, and conduct evaluative user research. - Facilitate consistency in cross-product experiences by adhering to design guidelines set forth by the UX team. - Ensure design quality by giving and soliciting constructive feedback from peers and team members. - Collaborate cross-functionally with Research, Product, and Engineering to ensure top quality UX from conception until launch.
Multiplica Mexico CitySeptember 2014 - November 2018
Project Description: Multiplica is digital agency with more than 10 years in USA, Mexico, Europe and LATAM, with important clients of the. As a UX specialist, I partnered with various designers to work through the early stages of a design or product working from strategy and feature definition into information architecture, sketching and prototyping, copywriting, testing and iterating. I aimed to keep the team focused on the end user’s needs, problems, and context by facilitating user interviews and usability testing, writing surveys, and creating personas. I also spent a lot of time managing product and team intricacies. I helped manage the design team’s workflow and timelines, and assisted with planning small and large product improvements and releases. Roles & Responsibilities: • Architecture, Design of UX /UI desktop and mobile for Volaris www.volaris.com • Conducting usability test for Volaris www.volaris.com • Design of UX /UI desktop and mobile for www.ado.com.mx • Conducting usability test for www.ado.com.mx • Conducting usability test for www.universidaduvm.mx • Architecture, UX design for www.universidaduvm.mx • Creation of new digital products for HSBC • Architecture, Design of UX /UI for ABC (work in progress) • Service design / Patient experience for ABC (work in progress) • Architecture, Design of UX /UI for www.telcel.com Environment: Sketch, Google analytics, Invision, Marvel, Black Silver, coggleit, HTML, CSS
Project Description: Photon is the world’s largest and fastest growing provider of omnichannel and digital experiences. Photon works with over 37 of the Fortune 100 as their digital innovation partner of choice and has the largest digital consumer footprint with over 250mn daily consumer touchpoints. Photon has the largest pool of omnichannel engineers with over 3,800 engineers across offices in the US, Canada, Europe, Mauritius, India, Shanghai, and Indonesia. Roles & Responsibilities: • Architecture, Design of UX /UI app sales for Metlife Mexico • Facilitating workshops • Conducting usability test
Project Description: Conducting UX courses for entrepreneurs , providing fundamentals of design from a human-centered perspective Roles & Responsibilities: • Working closely with start-ups two weeks to build a feature-rich MVP
Brainstorming ideas for new campaigns, designing landing pages, websites, banners and arts for wap, web mobile and web, also building them with HTML-CSS. http://www.naranya.com/ http://www.naranyamarket.com/
Project Description: Digital agency with more than 10 years in Mexico Roles & Responsibilities: • Architecture, Design of UX /UI desktop and mobile for Bioderma, Renault , Nissan, Pierre-Fabre, Mundo Ejecutivo, Super-Autos, Pemex. Environment: Adobe, HTML, CSS
Justia California USA/Saltillo, MexicoSeptember 2009 - September 2011
Working with clients in the US helping them solve their creative needs, creating and developing mockups for landing pages, designing static and animated web banners (gif and flash), e-mailing, rich media, online sweepstakes, social media images, interface design http://www.californiacriminaldefender.com/ http://www.stopbrokerfraud.com/ http://www.daveabels.com/ http://ganalawfirm.com/
Project Description: Justia provides premium Web site, blogging and online marketing solutions to help law firms optimize their marketing budget and provide their clients with an increased level of information and service. Learn more about Justia's Online Marketing Solutions. Roles & Responsibilities: • Co-work directly with the US and Mexico’s team • Researching, sketching and designing branding and visual guidelines for new building projects. • Logo design, brochure, flyer and large format printing arts. • Website design and front-end. • Co-working with architects and video editors on getting all the necessary visual and project materials for each building project. • Co-working with developers defining front-end and usability details
Project Description: Interactive agency working for companies like Coca-Cola, Nike, Olive Garden , Banamex Roles & Responsibilities: • Done CSS and HTML coding, flash, image editing. • Responsible for designing and maintaining websites. • Done various other duties related to graphic designing.; Designer • Done CSS and HTML coding, flash, image editing. Also Designing and maintaining cocacolalight.com.mx, nikecorre.com , cocacola.com.mx (mundo virtual) • Done planning for completion of websites. • Also done editing of video for interalia.net. • Done various other duties related to graphic designing. • Website design and front-end. • Co-working with architects and video editors on getting all the necessary visual and project materials for each building project. • Co-working with developers defining front-end and usability details
Project Description: Interactive agency Roles & Responsibilities: • Done CSS and HTML coding, flash, image editing. • Responsible for designing and maintaining websites. • Done various other duties related to graphic designing.; Designer • Done CSS and HTML coding, flash, image editing. Also Designing and maintaining cocacolalight.com.mx, nikecorre.com , cocacola.com.mx (mundo virtual) • Done planning for completion of websites. • Also done editing of video for interalia.net. • Done various other duties related to graphic designing. • Website design and front-end. • Co-working with architects and video editors on getting all the necessary visual and project materials for each building project. • Co-working with developers defining front-end and usability details
Design of curtains and Plecas Linear and nonlinear video editing. Graphic design of the environment "The Vision of the Defeated" series directed by Alfonso Videla Edition of several independent short films.
User Experience - Copenhagen School of Interaction Design2016 - 2017
Creativity and Advertising Strategy - INBA Design School2005 - 2007
Art and digital design, Scenic production - Disseny Barcelona IED2003 - 2003
Design and visual communication, Audiovisual and Multimedia - National Autonomous University of Mexico1997 - 2001
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