CIO Partner Ecosystem Organization, IBM MexicoJanuary 2019 - Présent
Activities Pain points definition (users and business), wireframing, mockups, coordination and communication with development team, understand technical limitations and business needs, Lean UX, define user flows, personas, Agile, prototyping, user research Responsibilities: - Take the requirements defined by the PO and Business Analyst, taking as consideration the business need behind, and technical limitations - Create user flows based in the users (IBM business partners, and internal IBMers) needs, having in mind the tasks they want to accomplish (and meet business needs from the IBM side) - Define user personas in order to create empathy with the users, and understand the target users - Create wireframes and sketches, these are used as first steps for reviews with BA, development team and PO, in order to meet business needs and technical limitations (responsive designs) - Creation of mockups and prototypes for the developers and user testing (responsive designs) - Have regular meetings with users, stakeholders and clients for reviews - Implement and use IBM design system, following the guidance and standards in the mockups and prototypes - About the current project; Since the current project is about a migration from an old tool to a new one, it's important to understand the original behavior in order to migrate the processes behind, considering the original technology implemented, improving the experience for the users, creating new experiences and designs for them. Current project working on agile.
IBM Marketing Services Center, IBM MexicoJanuary 2017 - January 2019
Activities Education coordinator, skills development, communication, leadership, negotiation, people management Responsibilities: - Identify skills important to be developed by the WEB team, this defined though investigation according with the team needs, and IT trends (soft and hard skills). -Creation of roadmaps, this oriented to a global team (LA, NA, AP and EMEA), with about 70+ employees, with some roles as developers, QAs and PMs. - Arrangement of regular meetings with the managers, and team leads, in order to define goals and skills to improve in the team. Some examples of skills defined: Digital Marketing, UX, leadership, communication, CSS3, HTML5, JS, Design Thinking, Agile, PM, SEO, Analytics, optimization, etc. - Provide material related with education, this as for the use of internal tools, internal processes, as with external education, this as courses (face to face, online) books, presentations, videos, articles, certifications, etc.
IBM Marketing Services Center - WEB, IBM MexicoJanuary 2014 - January 2019
Activities Project management, team coordination, communication with clients (digital strategists and portfolio managers) and development team (developers and QA), leadership, people management Responsibilities: - Take requirements from stakeholders, meet due dates for important updates and launches of web sites inside the IBM.com domain; Work as intermediary between the clients and the development team, communication with the stakeholders, take requirements, translate them to the development team. Lead the development team, QAs, and occasionally, designers in order to meet due dates. - Manage web projects from web campaigns for IBM products and services that provide useful information to internal and external clients, and where was important to understand digital marketing strategy behind. - Define due dates depending with the client's needs, budget, priority, resources, and design standards from the IBM design system. - Provide financial status of the project; Provide status through regular meetings with the stakeholders. Some activities included: Estimate hours for development, understand the requirements and define the complexity, assign budget for development, not spend more that originally estimated per year and quarter.
IBM Marketing Services Center - WEB, IBM MexicoSeptember 2012 - January 2014
Activities Development, understand complexity and consider effort, time management, team work,collaboration, communication Responsibilities: - Understand the requirements from the Project manager and develop them; Some examples of skills needed for the requirement execution: HTML5, CSS3, JS. - Communication with the PM about status for the requirements; The communication was a key, it was required to complete important updates for an important event, launch or even, an important acquisition of IBM inside the IBM.com web pages (the deliverables were from simple updates, to complex web sites development). - Excellent time management; The requirements handled as tickets. The tickets were measurable with time, and level of complexity. This factor was important in order to meet the times of delivery and completion.
Balsamiq, Web Services, Trello
UX Design, UI Design, UX, Web Design, Project Management, Wireframes, Problem Solving, Agile Scrum, Digital Marketing
Bachelor's degree Computer Systems Engineering - Instituto Tecnológico de Zacatecas2007 - 2011
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