Corina M.

UX DESIGNER

472 dollar
Freelancer
18 ans
Bucharest, ROMANIA

Mon expérience

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Freelance and TelecommutingDecember 2011 - Présent

Key points:
1. Heuristic evaluation on existing design/wireframes/websites or concepts and new products
3. Designing tests (usability test scripts, recruiting, methods, analysis surveys)
4. Create wireframes

5. AB Testing

Skilled in Google Analytics, Google Ads, Facebook Ads Manager and Data Analysis.


I conduct independent research on multiple aspects of how users experience online search. (for a
better understanding of a client / product / environment and competition before starting a new

performance campaign)
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eAdJanuary 2007 - Présent

* Experience developing study designs, testing, analyzing, reporting, and ing findings

* Skillful at building rapport with research participants and stakeholders

* Excellent observation and listening skills and a great analytical ability

* Ability to distil large quantities of information into actionable insights

* Experience developing key insights and aligning research with strategic business recommendations

* Strong verbal and written communications skills coupled with a high attention to detail

* Technical background or ability to understand complex technical concepts

* Data Collection – Gather and process data from a range of digital properties, products and services, including quantitative and qualitative data.

* Data Analysis – Conduct analyses and investigations of raw data collected. Analyse data from web analytics tools and other digital metrics reporting tools to inform decisions on effectiveness of content and promotional campaigns.

* Conducting market research to gain competitive insight and understand customer needs.

* Bachelors degree in Engineering

* Degree from IDF - with Top 10% Distinction


* Experience using a UI design tool e.g. Sketch, WirefraneSketcher and Axure

Play a key role to bridge the gap between business needs (the what) and the technology and processes required (the how), to define actionable requirements

* Collaborating heavily with Sales leads, Marketing partners, and Engineering teams providing answers in the development process

* Facilitating requirements gathering sessions to understand and document complex business needs, clarifying vague or unclear requirements.

* Applying thorough understanding of business processes and user needs to formulate and define system scope and objectives.

* Initiate and prioritise projects with Engineering, track product development, and develop launch plans.

* Tracking progress of projects to ensure alignment to requirements and managing and deviations from requirements to ensure resolution.

* Providing implementation support and preparing the business for the system solution.

* Serve as a team member in a product development environment associated with one or more product areas, ensuring robust, flexible, scalable technical solutions are architected, developed and implemented

* Conduct market research to gain competitive insight and understand customer needs.

* Providing and recommending alternative methods of implementation or ation to best meet the business client' needs, and to provide user-friendly solutions.

* Documenting, following up and resolving issues related to each assigned project.

* Status review and reporting


* Scope and execute user research projects (often with overlapping timelines), and provide insights that will drive key product decisions

* Designing tests (usability test scripts, methods, analysis surveys)

* Designing directions (heuristic evaluation)

* Build a deep understanding of the customer's voice and their needs, wants, and goals

* Determine the approach and conduct research from strategic discovery about user needs to tactical evaluations of design decisions

* Synthesize feedback to generate insights and provide clear and concise design recommendations

* Share research findings with product teams and the company at-large

* Uncover and assess larger user trends and determine strategies for further investigation and/or synthesis

* Debrief a project team about recent insights gained from usability testing

* Read articles, books, papers, blog posts about topics in research that pertain to current projects
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Ringier AGJanuary 2015 - December 2015

My role in Ringier Romania was that of a mediator between management, marketing, development, content and financial departments, in order to create and grow a digital environment; translating ideas and requests into deliverables.

My main objective was to help the company migrate from a print mentality and smooth the transition towards digital:
1.    Thru training of teams and management;
2.    Translating tasks from print to digital (research, financial, business, corporate, media);
3.    Implementing new procedures for content and development teams (focus on SEO, User Experience Improvements, web writing, measurement of web properties, sales and reporting);
4.    Integrating data into online sales process thru traditional reporting and DMP building

Some of my main tasks:
1.    Market Data and reporting;
2.    Content Analysis and Optimization, such as article length format;
3.    User Experience (heuristic approach) for product launch and optimization for ongoing products;
4.    Media and Advertising Analysis, such as advertising spending;
5.    Web Tracking / Web Analytics;
6.    Price Analysis and Business Opportunities for merging print and digital assets;
7.    Business Forecast alongside market data for new business and ideas;
8.    Analysis and reports for a potential business merger, such as market data, company profile, company results, forecast and competition analysis;
9.    Support for Online Advertising Department, such as optimization for landing pages for special projects in order to maximize results, data and ations as sales argument;
10.    Programmatic setup for company, such as research and market understanding, players and suppliers selection;

During my time with Ringier, I attended a series of trainings and conferences in Warsaw, Zurich, Sofia and Bucharest, trying to grasp the rising of programmatic sales and DMP integration.
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Mediafax GroupJanuary 2011 - January 2015

Responsibilities:

Manage ongoing consumer (tracking) studies designed to provide key performance indicators.
Establish research methodology, study specifications, procedures, timelines, and necessary tools for effectively and efficiently meeting research objectives.
Manage a portfolio of research projects for decision makers throughout the company.
Create ations as required to research findings, fulfill client deliverable and support business development efforts.

Custom research studies; Market research;
Secondary research, and an evaluation of the business situation ; Desk Research and Observational Trends;
Analyze and results from both quantitative and qualitative research studies and design reports that summarize results, highlight the key findings
Custom Audience Analysis;

Collaborate with team leaders in operational and strategic departments on cross-published studies and cross-expertise consulting projects.

Abilities

Strong quantitative and problem-solving skills
Can help create user focused KPI’s
Effective organizational skills; effective follow-through, and commitment to excellence.
Able to multi-task and provide support of multiple projects in various stages.
Ability to work collaboratively in a team environment.

Ability to juggle multiple projects simultaneously and work in a quick-paced, multi-faceted environment: brainstorming and following up on ideas.



Responsibilities

Collect and analyze user behavior through server logs, online experiments (A/B testing), benchmark studies, lab studies, and surveys.
Work with designers, product managers, programmers to prioritize research opportunities in a fast-paced, rapidly changing environment.
Conduct independent research on multiple aspects of how users experience online search.
Help the team understand what users are doing and why – usability,competitive analysis, interviews, surveys, analytics / Google Analytics, and more.
Define problems and opportunities – analysis of current behaviors and attitudes combined with product team goals.
Create and show solutions – reports and data-driven recommendations used to evaluate designs and inspire new ideas.
Iterate based on “validated learning” – more testing and analysis
Deliver and follow through – launch new ideas and post-launch analysis on metrics and user behavior.
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Mediafax Group & Indoor MediaDecember 2007 - May 2011

Responsibilities for Market Research requirements in the company:

Custom research studies; Market research;
Secondary research, and an evaluation of the business situation ; Desk Research and Observational Trends;
Analyze and results from both quantitative and qualitative research studies and design reports that summarize results, highlight the key findings
Custom Audience Analysis;

Responsibilities covering Web Analytic`s requirements in the company:
Traffic Data;
Google Analytic`s Custom Reports ( & Code development);
Measuring Social Media.
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International Marketing Research & Communication GroupFebruary 2005 - December 2007

Research analyst and field coordinator for product testing.

I have recruited, trained and coordinated more than 400 operators with the purpose of conducting

quantitative and qualitative field work, at a national level.

Mes compétences

WordPress, UX Design, UI Design, Social Media, SEO, SEM, Project Management, Google Analytics, E-commerce, Digital Strategy, Digital Marketing, Advertising