Tony M.

UX DESIGNER

366 euro
Freelancer
12 ans
London, UNITED KINGDOM

Mon expérience

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AnalogFolkJanuary 2020 - Présent

Short-term gig working on a pitch for the agency, client HSBC.
A whole new redesign approach of HSC Business and Global Partner redesign of the current existing website.


Researching competitors mainly the challenge banks - Tide Business,
Starling business and the other established banks - Barclays Business
Banking, Natwest etc.
• Researching HSBC business and global partners indepth insight to the tools, better was of streamlining the product display.
• ing competitor analysis decks reporting to the Senior UX lead.
• Working closely with UI Designer / Creative Director basically real collaboration between the team.
• Amending existing wireframes in sketch.
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SwarmbinderAugust 2019 - Présent

Swarmbinder is a new publishing/social
media venture with huge potential and a global reach using Artificial
Intelligence / Voice etc. Due to signing an NDA I cannot say to much
before launching next year. Sole Lead UX Researcher / Designer and UI
guy.

•    Researching the domain / competitors to gather product insight.
•    Gathered findings to to CEO and CTO.
•    Conducting usability test and interviews randomly @ cafes, on the road to gain an insight
•    Converting user stories into initial low fidelity wireframes etc
•    Created site maps, information architecture,user journeys and user flow.
•    Created low fidelity wireframes for mobile and desktop (Responsive)
•    Created high fidelity wireframes for mobile and desktop (Responsive)
•    Collaboration with Creative Director in terms of using the branding


Website : https://www.swarmbinder.com/
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EDENREDAugust 2018 - September 2019

Creation of an MVP dashboard concept internally for the business at large.

•    Kanban approach with daily standups.
•    Designed web and mobile responsive marketing site.
•    Optimising high fidelity prototype.
•    UI design of responsive screens for Desktop, Tablet and iOS.
•    Using Invision to showcase prototypes with team members.
•    Creation of style guide and colour library.
•    Bootstrap 4 (dashboard functionality).

Tools: Sketch and Invison
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OLIVER AgencyJune 2019 - July 2019

Working with Oliver Agency to assist in
helping a rebranding of a instant whitening brand worldwide launched
10yrs ago leveraging the power of colour science for creating the first
“make up” for smile.

Targeting Female Millennial 18 - 25 years,
demographics the French market. A Creation of page templates to design
for Mobile first / desktop - Devices Galaxy S7Edge (360px) and Desktop
(1440px)

•    Used existing personas from research data via google analytics .
•    Liaised with the business to gather product insight.

    Researched data from Google analytics to gather qualitative data e.g.
Target market, demographics, device usage, page hits , network
connectivity (3G/4G/ Wifi)
•    Building templates for Adobe Experience Manager e.g. 10 key templates
•    Sketched concepts using my trusted pen and paper, translated to life via wireframes
•    Created site maps, user journeys, key template wireframes for mobile and desktop
•    Built multiple prototype iterations
•    Mediated user testing and ed feedback.
•    Liaised with designer in house to shadow UX concept to bring low fidelity to life
•    Sketch / Adobe XD and Zepelin.

Website : https://www.missionsignal.fr/white-now.html
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Account TechnologiesOctober 2018 - March 2019

Relaunch of a mobile-first loan app -
Safetynet Credit with over 100,000 customers and a turnover of £70.8
million / year. Customer facing website, application journey and native
app. This fintech concept used Open Banking to capture customer data,
manage loans and repayments.

•    Researched the domain using qualitative and quantitative techniques.
•    Conducted user interviews with call centre staff.
•    Observed call centre staff with real life customers.
•    Interviewed proxy customers in public spaces.
•    Developed customer Personas from research data.

•    Liaised with the business to gather product insight.
•    Researched affiliate lead generation to optimise the acquisition journey.
•    Researched Open banking API functionality.
•    Collated business domain data.

•    Ran workshops with leadership team.
•    Sketched navigation concepts.
•    Created site maps, user journeys, key template wireframes.
•    Built multiple prototype iterations.
•    Mediated user testing and ed feedback.

•    Collaborated with Product Director, UI designer, frontend developer
•    Coordinated with in-house developers
•    Zepplin to share UI to dev team.
•    Optimised conversion by user testing rapid prototypes with real prospects.
•    Adobe Creative Suite / Sketch and Invision was used to collaborate with UI designer / Frontend developer

    Adobe XD was used to craft majority of the project it was the desired
tool at the company - Low Fidelity wireframes / Use flows / prototyping
(Animation)
•    Axure was used to create site maps

Tools: Adobe Creative Suite / Axure / Sketch / Zeplin and Invision
Website : https://www.safetynet.credit/
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VEONNovember 2017 - April 2018

•    Sketching low fidelity prototype and high prototyping
•    UI design of screens mainly for iOS
•    Using Invision to showcase prototypes with client
•    Created Screens for the app store
•    Agile environment mainly scrum 2 weeks sprints
•    Liaising with Product owners, scrum masters, IOS and Android Developers

    Tools used Sketch and Zeplin to showcase the UI changes or new screens
which developers would have access to or basically understand the user
journey
•    Using Jira for tickets allocated to designers, Confluence for documentation

Tools: Sketch and Invision
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Voff.ioNovember 2017 - April 2018

Voff.io offers on-demand walking for
dogs. The startup is initially for london but will plan to branch out.
Currently remotely working on this project 2 a week to support the
development stages and liaising with the developers currently in india
and dealing with the project manager in Canada.

•    Product thinking of what we had to solve using uber as the blue print
•    UX research conducting interviews with random participants collecting data
•    Creating Personas from the interviews
•    User flow using sketch
•    Using Invision to showcase prototypes with client
•    Sketching concepts pen and paper
•    Creating Low fidelity wireframes / High fidelity wireframes - Sketch
•    Liaising with scrum master and IOS Developers
•    Tools used Sketch, Adobe Photoshop, Balsamiq Adobe illustrator
•    Using BaseCamp to update team members

http://voff.io

Ongoing project - 2 days a week remotely

Tools: Adobe Creative Suite, Balsamiq, Sketch and Invision
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Personal Bot MessengerMarch 2017 - April 2017

Lead UX working with a Facebook bot developer to pilot chat bot integrating music
•    Conducted consumer research to work out persona user groups.
•    User interview conducted to gain consumer preferences.
•    Built mobile prototypes using sketch, which can be seen on portfolio.
•    Basecamp to update team members of progress of work – 1 week kanban
•    Liaised with one developer that did the programming for the bot
•    Tools – Sketch , Invision

Tools: Sketch and Invision
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SilverRailJuly 2016 - March 2017

Redesign / existing app and creation of
MVP Google flights concept plus creating Uber for Rail in conjunction
with Chiltern Railway (Marylebone Station).

•    Optimised conversion by user testing rapid prototypes with stakeholders.
•    Built high fidelity prototype for signoff and briefing offshore dev. team.
•    Collaborated with dev. team to optimise design patterns for ease of build.
•    Agile environment 1 week kanban sprints on the physical board or using jira
•    Confluence for documentation
•    Liaising with product owner, developers, mobile architect
•    Field testing / usability testing with clients using our app
•    Stakeholder meetings to discuss new elements of the app or new ideas brain stormed by the team
•    Taking owner ship of design theme of the app through discover of competitors i.e. TrainLine
•    Creation of Personas after field testing
•    Creation of Affinity Maps

     Testing MVP on the train which we discovered had 3,000 black wholes in
terms of internet connection, 3G 4G – findings showcased to client
during our workshop meeting to find a better of caching customer details
of the app etc.
•    Liasing with 3rd party – Chiltern railway
•    Holding workshop meetings with Chiltern railway / Cubic designing the backend technology for the blue tooth prototype.

Tools: Adobe Creative Suite, Sketch and Invision
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SheabutterguysJanuary 2017 - February 2017

Lead UX for with a designer and developer for a brand new exporting website for sheabutterguys to get an online presence.
•    Directed customer, service and user experience design.
•    Prototyped experience for testing on desktop and mobile.
•    Low fidelity wireframes
•    High fidelity wireframes
•    Using Invision to showcase prototypes with stakeholder and developers

Tools: Adobe Creative Suite
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Photovoicemessaging AppJuly 2016 - October 2016

Established UX ecosystem for Messenger app from conception to end
•    Sketching low fidelity prototype and paper prototyping
•    User Research on the types of apps on the app store
•    Pencil sketches of concept then liaised with stake holder
•    Liaised with developers offshore in Canada
•    Conducted tests with dev. Team and stakeholders using invision
•    Created Screens for the app store
•    Designed the Web and Mobile Responsive site – website
•    UX journey from conception to final project live on the app store

    Product design / UX/UI done by myself which was a lot of work but due
to existing apps on the app store we had the ability to take what we
need an came up with this app which was a streamline version of whatsapp
messenger

http://photovoicemessagingapp.com/ - Designed the UX/UI flow of the website also making it responsive for mobile

https://itunes.apple.com/gb/app/photovoicemessaging/id1000853873?mt=8

Tools: Adobe Creative Suite, Sketch and Invision
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First Bank AfricaMarch 2016 - July 2016

Led UX development for domain website, which lead
•    Increased conversion from 0.6% to 1.5% in 8 months.
•    Introduced stakeholder work shopping to the business.
•    UX, user testing and creative direction
•    Prototyped experience for testing on desktop and mobile.
•    Low fidelity wireframes
•    High fidelity wireframes
•    Established prototyping and user testing as a design discipline.
Implemented design innovation culture



Tools: Sketch and Invision
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InterPost BoxMarch 2015 - July 2015

Led UX development for domain website. Introduced evidence lead processes.
•    Increased conversion from 0.6% to 1.5% in 8 months.
•    Introduced stakeholder work shopping to the business.
•    UX, user testing and creative direction
•    Mentored the team in lean design and iterative user testing.
•    Established prototyping and user testing as a design discipline.
•    Implemented design innovation culture - created the brand logo seen.

Tools: Adobe Creative Suite, Invision
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IphonkyApril 2009 - February 2015

London based company iPhonky was formed
in 2009 by 3 friends Luka, Sunny and Tony, all with several years
experience in design and development.
We focus on providing
cost-effective iPhone application development solutions for startups and
mainstream technological companies.
User-centered designs
through a solid understanding of online strategies, best-practices and
close collaboration with key stakeholders.
Ability to keep up and grow with this constantly changing environment.
A list of apps launched below

SuckersLite
http://itunes.apple.com/us/app/suckerslite/id493849974?ls=1&mt=8

Little Idea
http://itunes.apple.com/gb/app/little-idea/id385519596?mt=8

Gangster Rocco
http://itunes.apple.com/app/gangster-rocco/id335766070?mt=8

Pidgey
http://itunes.apple.com/us/app/pidgey/id351066902?mt=8

Tools: Adobe Creative Suite
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Euromoney MagazineFebruary 2013 - December 2013

Testing the new range of iOS and Android mobile Apps for Euromoney PLC ranging from Asia Money , EuroMoney and much more.

Mobile
Tester on various Native apps built in house (American metal markets,
Asia Money, Euromoney, Metal Bulletin and much more) tested on various
mobile platforms such as iPhone/iPad, Android and HTML 5 apps. My
accountabilities include:
o    Evaluation of application lifecycle management tools such as Jira
o    Testing Mobile applications mainly native apps
o    Creating and integrating acceptance test criteria, scenarios.
o    Driving the testing process for our mobile apps, devices, test tools etc
o    Scrum environment with daily stand ups and helping out with scrum boards
o    Liaising with product owners, UX, Designers and Developers too define core user journeys.
o    Testing Cross browser functionality of web apps, HTML 5 apps on different browsers and devices.
o    Test execution of responsive web user interface (mobile/tablet devices) using Mobile Emulator and iOS SDK tools.
o    Creating and managing test builds using cornerstone
o    Attending daily scrum and weekly planning, as well as retrospective meetings to discuss QA coverage and defect status.
o    Agile environment BDD / Kanban / XP
o    Working with User stories and creating them with Product Owner / Dev team
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Barclays BankApril 2012 - May 2012

Testing Barclays ping it release 3 and release 4

•    Raising and Logging defects in QC
•    Working on wireframes spec with the business
•    Managing defects assigning to developers
•    Verification of current and new functionality and defect fixes.
•    Functionality Testing user creation journeys on app
•    Testing via secure server / 3G and wireless networks / sim card testing using different operators
02 / vodaphone
•    Ad hoc testing of existing functionality and user testing
•    Mobile testing Android / iPhone / BB
•    Installation of new builds on devices – ipad 1 and ipad 2, iphone 4g/3gs, Samsung galaxy s2
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Dennis PublishingNovember 2011 - January 2012

Testing various projects with the Dennis Media Factory Team which involved majority of there publications on the app store

•    Raising and Logging defects in Jira
•    Recommendations on certain functional aspects of the app.
•    Working on wireframes spec with Designers
•    Managing defects assigning to developers
•    Verification of current and new functionality and defect fixes.
•    Functionality Testing user creation journeys on app
•    Ad hoc testing of existing functionality
•    Mobile testing Android / iphone / ipad

Mes compétences

Zeplin, Wireframes, UX Design, UI Design, Typography, Telecommunications, Sketch, Networking, Jira, JavaScript, InVision, Google Material Design, Confluence, Balsamiq, Android, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite