Inma V.

UX DESIGNER

619 dollar
Freelancer
5 ans
New York, UNITED STATES

Mon expérience

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Public SentimentMarch 2018 - Présent

• Start-up focused on responsive government and community cohesion by using AI to analyze how citizens feel when facing significant social, environmental, or economic change. • Partner with researchers, data scientists, and developers to create custom-made tools and services to capture and analyze user’s insights and share them with clients. • Define design strategy: Public Sentiment website art direction and design and assets creation.
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GlobantJuly 2018 - October 2019

• Work within the world’s best banking app for the second year in a row by Forrester Research, both for domestic and international projects for mobile and web in an agile environment.
• Conduct workshops with stakeholders (Data, Business, Development) to define and prioritize new features with a strong focus on Design Thinking.
• Create user journeys, prototypes, and pixel-perfect final screens using a visual design system.
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School House NYCApril 2018 - July 2018

• Worked on Cuveé Beauty e-commerce redesign, a luxury hair care brand made in New York, focused on boosting their rate conversion and refining their brand strategy with a 100% user-centered approach.
• Conducted research and user testing to integrate behavioral insights into new interactions.
• Upgraded information architecture, created user flows, journeys, and scenarios. Designed wireframes and delivered several iterations of the final prototype.
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King Creative GroupNovember 2017 - December 2017

• Partnered with King Creative Group - talent management and production company- to create a content strategy and overall branding development for their client Jamaica Craft, a prestigious choreographer who has worked with artists like Justin Bieber and Ciara. Analyzed and compared competitors, identified opportunities and designed her brand alignment.  

• Conducted extensive user research (fans and potential partners),  synthesized insights and generated user-centered artifacts such as personas, user journeys, and user flows. Designed and tested several wireframes iterations and created a final website prototype.

Mes compétences

UX Design, Usability testing, UI Design, Team management, Spanish, Social Media, Sketch, Research, Problem Solving, Photoshop, Photography, Lightroom, Jira, InVision, InDesign, Illustrator, E-commerce, Design thinking, Artificial Intelligence, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite