Ruta J.

Ux Designer

690 dollar
Freelancer
9 ans
San Francisco, ÉTATS-UNIS

Mon expérience

Self-employedFévrier 2020 - Présent

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ergomotionJanvier 2018 - Février 2020

Responsible for leading the Creative Brand development, management and re- stage
* Analyzed new segment, sub segments, assessed marketplace trends, syndicated data, and need gaps by guiding the creative direction of multi- media assets developed in support of the product launches
* Managed an external creative team and art directed the Brand and Product Photo Shoots for all new and legacy product categories
* Oversaw Print, Digital, Showroom and UX Creative development in support of 360-degree Brand Marketing initiatives

Designed an end-to-end experience that offers a non-contact, intelligent sleep quality monitoring mobile application, utilizing associated biometric sensors.
* Conducted Competitive Analysis
* Audited the existing application
* Conducted user interviews and synthesized collected data to create user personas and stories based on segmented audiences
* Re-imagined the Information Architecture
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* Explored and communicated ideas with lo-fi and hi-fi wireframes and prototypes
* Lead exploration for visual design of the app, creating and maintaining a robust library of the UI frameworks (colors, typography, iconography etc.)
* Applied information design/data visualization skills to help present complex data effectively, exploring still and motion graphics
* Communicated UX design decisions with stakeholders and worked in collaboration with an international team of engineers and data scientists.

Designed a white-labeled simple remote application that allows a user to access their adjustable bed base with their phones.
* Created user and job stories and refined user flows
* Explored and communicated ideas with hi-fi wireframes, mockups and prototypes
* Created custom remote UIs that matched the physical remote designs of partner brands (Serta, Beautyrest, Restonic etc.)
* Communicated UX design decisions with stakeholders (Partner Brands) and worked in collaboration with an international team of engineers
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University of California, Santa BarbaraAoût 2017 - Janvier 2018

* Redesigned the website updating the user experience to a more modern look and feel and making the website more intuitive and user friendly

Hallmark Cards
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Hallmark CardsJuillet 2016 - Juin 2017

* Conceptualized and designed cross-channel marketing campaigns and strategies (such as print, digital, direct, videos etc.)
* Provided brand direction for Hallmark Marketing across channels (packaging, marketing, visual merchandising, digital)
* Explored new identity and logo designs for new products and services from Hallmark and its sub-brands
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Self-employedJanvier 2015 - Janvier 2016

• Worked independently to create identity and brand development for Fusioniction LLC., a tech start-up brand

• Worked with Fusioniction LLC. as a solo Product Designer for creating the customer experience of using ScanThru (Android App)

• Worked with Build Wealth Realtors to design a cross-platform website with search widgets

• Freelanced with Native Digital (KCMO) designing Marketing Strategies, Infographics, Newsletter Templates, Advertisements, Email campaigns, Banners and Social Media
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LokusdesignJuin 2013 - Janvier 2015

* Strategy, Branding, Identity, Packaging and Experience Design
* Key role: Research, analyses, competitive study, concepts, designing, and presentations
* Clients range, included but not limited to, CPG (Shampoos, Serums, Soaps, Deodorants, food etc.) Restaurants, Electrical company, small scale businesses and International design/creative school
* Managed and mentored jr. designers and interns
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Havas WorldwideJuin 2008 - Octobre 2009

* Worked under a Creative Director and in collaboration with a copy writer to ideate for effective communication and advertisements
* Designing layouts for newspaper, magazine and poster ads
* Concepts and designs for Direct Mailers
* Packaging for clients events, designing invites and brochures etc.
* Deadline sensitive communication
* Regularly assisted with art direction, visualization and design for new client pitches
* Pro-Active work for clients and awards

* Client list included Bhaskar Group, Grand Hyatt Mumbai, Emirates, HDFC

Mes compétences

Graphic

InVision, Graphic Design, Adobe XD

Others

Web Design, UX Design, Mentoring, Research, Problem Solving, Teamwork, Advertising, UI Design, Branding, Motion Graphics, Wireframes, Design thinking

Multimedia

Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite

Mes études et formations

Certified UX Designer - CareerFoundry2018 - 2019

Graduate level program - Design - Certificate - Portfolio Center2010 - 2012

Bachelors Degree, Graphic Design, Art - Sophia Polytechnic2003 - 2008