Jason B.

Product owner

Outsourcing
Senior
New York, UNITED STATES
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Mon expérience

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RevSquare01.07.2014 - Présent

Project Manager within a digital agency providing content-related solutions and services: strategy, design, content types, technology, marketing, OTT. Their mission is to help companies and non-profit organizations to promote their brands through content.
  • Project leading on responsive website redesign, using a combination of Agile and Waterfall methodologies for the development process.
  • Crafting the website project plan and coordinating the gathering of requirements, specs and time estimates.
  • Acting as a QA lead, creating and executing test plans, triaging and prioritizing the bugs.
  • Stabilization and prioritization of the bug fixes while phasing in additional features through an Agile development methodology.
  • Onboarding the e-mail marketing platform.
  • Development of the e-mail marketing strategy, with continued support for related actions.
  • Management of the third party development team in order to launch an OTT app for different digital media players (design direction, QA and feature prioritization).
  • Creating wireframes and leading the subsequent development for the marketing site (for a specific project).
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Wherecouldibenow.com01.12.2013 - 01.05.2014

Blogger for a personal blog page.
  • Content writing for a personal blog page.
  • Blog optimization.
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Alloy Digital01.03.2013 - 01.12.2013

Product Manager within a company specialized in a wide array of services and solutions, such as: digital media, publishing, marketing and advertising, content and social media.
  • Crafting the user stories, specs, wireframes, user flows and legal requirements, for the sweepstakes portion of the gamification of a website providing funny videos, games, photos, blogs and galleries online.

Management of a team of 7 employees for a month-long campaign, thus raising funds for the development of a game app on iOS / Android / Desktop:

  • Marketing plan creation.
  • Competitive analysis.
  • Perk ideation and pricing.
  • Daily leading the stand-up meetings for transparency among the team and prioritizing the daily and weekly tasks.
  • Perk fulfillment for a wide range of backers.
  • Daily reporting and forecasting the funds.
  • Producing and directing a 7.5 hour live stream on YouTube for the final stretch of the campaign.
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Alloy Digital01.08.2010 - 01.03.2013

Project Manager (Advertising) within a company specialized in a wide array of services and solutions, such as: digital media, publishing, marketing and advertising, content and social media.
  • Acting as a liaison between the web development, design, sales and account management teams, in order to ensure that the advertising campaigns were fulfilled, from conception to delivery.
  • Successfully managing a wide range of advertising campaigns.
  • Onboarding new partners to the network; performing QA activities in order to ensure that they could deliver network ad units.
  • Working with the senior management in order to develop, define and document the ad product requirements, features and functionalities.
  • Management of the relationships with third-party rich media vendors.
  • Creation of wireframes for the projects, as necessary.
  • Leading internal projects in order to redesign the company's corporate website (requirement / asset gathering, wireframing, QA, timeline management).
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OfficeCoffee.com01.11.2009 - 01.08.2010

Account Manager for a provider of coffee, water, vending and food services for offices.
  • Managing the website operations; vendor management.
  • Daily conducting cold calls offering unsold leads to potential new vendors.
  • Weekly and monthly compiling the KPI reports for senior management.
  • Increasing the gross margin through the implementation of data analysis on organic and paid traffic.
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Freelance01.05.2009 - 01.11.2009

Social Media Consultant (Freelancer) for different clients.
  • Development and implementation of customized social media marketing strategies in order to increase the brand awareness and engagement of the clients.
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FantasyBaseball01.06.2009 - 01.10.2009

Marketing Associate for a provider of fantasy baseball information and analysis.
  • Management of the social media presence on Twitter and Facebook (monitoring the conversations and brand mentions).
  • Developing and implementing the social bookmarking strategy in order to increase the awareness and improve the organic search results.
  • Managing and optimizing Google Adwords and Facebook ads.
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Takkle01.12.2006 - 01.11.2008

Marketing Manager for a provider of a custom platform dedicated to high school athletes.

Content.
  • Negotiation of the relationship with YouTube, including feature promotion, revenue share, and custom YouTube channel.
  • Management of the content experience for all the users of the platform as well as for other branded social platforms.
  • Playing a vital role in the creative development and promotion of an original content.
  • Establishing a liaison with other editors of related content.

Engagement.
  • Management of a big e-mail list and optimization of the mailing campaigns through multivariate testing activities.
  • Creation and execution of marketing strategies for numerous product launches.
  • Monthly compiling the KPI reports for the senior management.

Acquisition.
  • Championing the social user acquisition efforts and managing a team of 4 marketing associates.
  • Coordination of the event marketing initiatives at the sporting venues throughout the U.S.
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Chadbourne & Parke LLP01.06.2005 - 01.08.2005

Marketing Intern for a global law company, offering a wide range of services and solutions.
  • Collecting quantitative and qualitative data from marketing campaigns.
  • Performing market analysis and research on competition.
  • Supporting the marketing team in daily administrative tasks.
  • Assisting in marketing and advertising promotional activities (social media, direct mail and web).
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Coursework01.01.2011 - 01.01.2014

Participation in several courses:
- Product Management (10-week course);
- Introduction to Web Development (10-week course);
- Introduction to HTML5 and CSS3;
- Introduction to JavaScript;
- Understanding the User Experience (a full-day workshop).

Mes compétences

Langues parlées

ENGLISH: Native speaker

Languages

JavaScript

Web technologies

HTML

Application servers

CMS

Miscellaneous

Agile, Content Management, Facebook API, Marketing, Marketing and advertising, Project Management, Social Networks, Twitter API

Web Analysis and Statistics

Google Ads, Google Analytics

Mes études et formations

Bachelor's Degree in Marketing, Faculty of Marketing - University of Delaware (The Alfred Lerner College of Business and Economics).2002-2006