Elisabeth R.

Ux Director

Externalisation nearshore
30 ans
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Mon expérience

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PentalogMay 2004 - Présent

UX Designer within a digital services platform dedicated to helping companies access world-class software engineering and product talent.
  • Expert in User Experience & Interactive design for web and mobile.
  • Managing numerous digital projects for 45 clients in North America, Europe and Asia in various industries such as (news media, entertainment, education, retail & services, corporate services, real estate & finance, healthcare, hospitality, construction & transportation, non-profit).
  • Delivering UX strategy to maintain product and language-market fits for the business, based on user’s behavior & needs (personas, experience brief, UX requirements, behavior goals, journey maps, UX backlog, best practices and reco document).
  • Delivering information architecture to ensure a good user experience, focusing on the target audience and the business goals (site maps, user journeys, wireframes, interactive prototypes).
  • Delivering UX & visual designs (mockups, prototyping, branding elements, visual language, user interface layout).
  • Leading UX/UI team through the Agile & Growth process and the Sense & Respond approach (two-way conversations, focus on the outcomes through data-driven approach), accept continuous change, collaboration, constant learning.
  • Setting up UX Governance (strategy, leadership, team, process & measurement).
  • Critical thinkingapproach to analyze situations and make informed decisions, understand problems, think critically, and devise solutions with a creative approach to problem solving (design thinking).

UX Design, Design Thinking, Branding, Prototyping, Agile, Project Management, Mockups
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Play Bac PresseJanuary 2001 - January 2004

Project Manager / Design Director within a publishing agency in Paris.
  • Working on the prototype of an educational kids magazine, with the creative director and the editor: editorial content and style book.
  • Design director of the first issue.
  • Managing graphic artists, designers, illustrators, and photo agencies.
  • Ensuring that the content was intelligible for children.

Editor in Chief for Informational Graphics.
  • Researching, writing and organizing daily informational graphics for kids.
  • Ensuring that the language and the level of difficulty is appropriate for different age groups.
  • Leading an international team of 10 info-graphics in English, French, Spanish.
  • Scheduling and keeping projects on target.
  • In chargeof a special media project related to kids and educational product that Play Bae developed for other media companies.

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Formules PresseJanuary 1996 - January 1999

Project Manager / Design Director within a press agency and media consulting company in Paris.
  • Focusing on kids educational projects.
  • Co-directing the newsroom meeting with the editor.
  • Bringing visual ideas, and organizing the workflow of the publications.
  • Managing a team of 15 in English, French, Spanish: graphics artists, designers, illustrators, and photo agencies.
  • Developing visual ideas with the designers.
  • Researching and working on sketches with info-graphics.
  • Developing illustration ideas with illustrators, produced photo shoots, and worked with photo agencies.
  • Managing different budgets for each publication.
  • Scheduling and keeping projects on target.

- In charge of seven publications weekly magazines and monthly publications: 
  • "L'Express" - monthly supplement about Paris, weekly news magazine - 400 000 copies].
  • "Ho/a" - TV, radio, and movie pages, weekly people magazine - 200 000 copies.
  • "Robin des Bois" et "la Fabuleuse histoire des chateaux forts" - weekly magazine for kids about the Middle Ages - 350 000 copies.
  • "La Revue des parents" - monthly magazine for parents about education and school- 250 000 copies.
  • "L'Enseignant" - monthly magazine for educators - 250 000 copies.
  • "lntercharges" - quaterly magazine for the Paris Stock Exchange - 10 000 copies.
  • "Information economique" - quarterly corporate newsletter about bank strategy - 2 000 copies.

New Formula Assistant.

- Working with the project manager in charge of a new prototype: 
  • "le Journal de Saone-et-Loire" (French local newspaper)
  • "La Cote" (Swiss local newspaper)
  • "La semaine des lncol/ab/es" (kid supplement for the JOO, a weekly national newspaper)
  • "Weekly Brain Ou est" (project for a weekly kid supplement for USA Today).
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PC MagazineJanuary 1990 - January 1996

Design Director and Deputy Editor for a computer magazine and monthly magazine for computer fans with 90 000 copies from Paris.
  • Responsible for the legibility of the final product in terms of design and content.
  • Supporting the editor with planning, page allocation, organizing workflow, checking quality of the information, rewriting, and editing.
  • Graphic editing for info-graphics.
  • Working in the advertising department for the ads' dispatching.
  • Managing a team of 10 journalists, art director, and designers.

Mes études et formations

Studies in Graphic Design and Journalism - CFPG School of Visual Arts, New York / J-School , Paris.1989 - 1991

Bachelor's Degree in Political Science and Sociology - Ecosup (Paris).1986 - 1988