Caroline M.


1237 dollar

Mon expérience

Bluepath TechnologiesMay 2019 - Présent

Caroline Mulvihill Affiliate Marketing ConsultancyMay 2019 - Présent

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BTAugust 2008 - Présent

Lead a multi award winning team covering all Performance Marketing functions to deliver sales via

PPC, Social, Display, SEO, Affiliates and Livechat.

Lead on the BT Group wide (plusnet, EE, BTconsumer, BT Business, BT shop) Affiliate Network negotiations.
Manage the account management of our top 15 affiliates with day to day contact, bespoke reporting and long term strategic relationship building
Manage a third party call centre who take calls driven from our affiliate partners.
Lead a team of 3 affiliate managers in-house
Manage and optimise the onsite livechat functionality to drive higher conversion

Management of a multi-award winning largest telecom affiliate programme in the UK

Drive sales optimisation to deliver 50% of BT's online sales.
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BT openworldOctober 2003 - December 2008

Worked with the Head of Affiliates to optimise the affiliate programme.
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BTSeptember 1996 - October 2003

* Developing new and existing partnerships to deliver Broadband sales within the online arena primarily but also involving some offline comms

* Managing advertsing network through agencies to deliver low cost online banner advertsing presence and low cost per aqcuisition sales

* Manging "tell a friend" activity for BT Broadband as a further sales channel - involving online and offline comms

The Powered team in BT Openworld were charged with "selling" white label  ISP products to big blue chip brands.  For example (Boots ISP).  My role within this organisation was to assist the Strategic Director in planning who to target with existing products and sourcing potential new white label products for partners.

*  Wrote the strategic 5 year plan for the powered team taking into account future markets, companies and products.

*  Scoped potential new products for viability e.g. micropayments, Voip.

*  Undertook competitor analysis to aid the development of future plans

*  ed recommendations to the CEO of BT openworld as to the future high street activity which led to the creation of a separate team who successfully signed up numerous high street stores to have point of sale units with BT Internet discs

Mes compétences

Telecommunications, Strategic Planning, Social Media, SEO, PPC, Marketing Strategy, Marketing, IT Strategy, E-commerce, Digital Strategy, Digital Marketing, Customer relationship management, Business Strategy, Business Development, Active Directory - Account Management