Nos services Product Ownership

1. Quelle est l’utilité d’une Vision Produit ?

   Le Product Owner est le garant de la vision du produit, qui doit apporter de la valeur à l'utilisateur. Elle est définie en collaboration avec les parties prenantes, il définit la vision produit et veille à ce qu'elle reste au cœur du projet.  

   Les parties prenantes et le Product Owner définissent ensemble la vision du produit. Celle-ci doit apporter de la valeur à l'utilisateur et demeurer l'unique objectif de l'équipe.  

   La vision produit se traduit par une phrase courte qui devient alors la North Star. Cet indicateur clé oriente les décisions relatives aux technologies et aux composants du produit. 

   En général, la vision produit inclut :  

   • La segmentation des utilisateurs, leurs besoins et la façon dont le produit va les aider 
   • Les difficultés que le produit doit résoudre  
   • Les alternatives existantes et leur positionnement par rapport au produit  
   • L'avantage unique ou "déloyal" livré par le produit  
2. Product Framing

   Every product design initiative starts with a series of workshops to frame the collaboration - workshops being a tool used all along the product lifecycle. This stage is under the responsibility of the Product Designer and Product Owner. They will work together with key stakeholders and decision makers from your team to build consensus around project scope and boundaries (e.g. using Design Thinking methodology). This phase covers a high-level outline of the expertise, means, actions, and processes needed to deliver the expected outcomes. 

   Product framing is a strategic stage in product design, during which both the Product Owner and Product Designer have important roles to play: 

   • The Product Owner is responsible for providing a clear business case for the product and outlining the desired outcomes. This could include listing specific features and benefits, as well as discussing any desired goals or objectives that the product should meet.
   • The Product Designer will clarify current user needs and behaviors, set design requirements, and provide feedback on product usability. 
   • Both the Product Owner and Product Designer will work together to answer questions, brainstorm ideas, and provide feedback on potential designs for the product.
3. Alignment on Product-related Processes and Tools

   Once the product framing stage is completed, we will work together to define all processes and tools necessary to conduct the project. This alignment covers:

   • Product processes
   • Next workshops
   • Planning milestones
   • Tools to use
4. Connection between Product and Business

   The Product Owner is the link between the product and the rest of the business, ensuring that all parties have a clear understanding of what is being achieved and the ways in which it can be achieved.

   To encourage alignment, the PO is responsible for:

   • Ensuring team collaboration with stakeholders
   • Making sure everyone collaborates to work towards the product vision and maximize the product value
5. User Behaviour Analysis

   Understanding user behavior is key to understanding how users interact with your product. By conducting user behavior analysis, we take a data-driven approach to product design, which helps inform product decisions with validated insights. This approach ensures the completed product maximizes client reach.

   In a typical user behavior analysis, we collect and analyze data from multiple sources, covering:             

   • Experience trends benchmarking
   • User research
   • User tests data
   • User feedback

    

   We conduct this analysis at two key stages of product design. The first stage takes place during the "Discovery" phase before project development. The second comes after the development to align expectations versus results, enabling necessary changes to be made.

   Both the Product Owner and the Product Designer are responsible for understanding user behavior and creating a product that meets user needs. The Product Owner focuses on the overall vision and roadmap to serve business objectives and features, while the Product Designer is responsible for creating the user interface and experience to serve the usage. Together, they work to ensure that the product is successful and meets the needs of both the users and the business.

6. Product Roadmap

   The Product Roadmap is the simplified road from where the product is today until its destination. It represents an action plan that describes the vision, direction, priorities, and progress of a product over time.

   The Product Owner elaborates and manages the product roadmap keeping in mind that:

   • The roadmap reflects the product vision.

   Translating a product vision into reality requires a roadmap that guides the development team first to initial launch (achieving what’s often called a Minimum Viable Product, or MVP) and onward toward additional functionalities and features to be created down the line.  

   • The roadmap is the reference for the business and must be updated according to the long-term goals.

   The Product Owner manages this Product Roadmap as a continuously evolving "macro plan” that aligns all stakeholders around short-term and long-term goals.  

   • The roadmap is the reference for all product-related matters.

   On a day-to-day basis, the Product Roadmap represents a shared source of truth regarding the direction, priorities, progress and forecast for product iteration.

7. Qu’est-ce q’un Backlog de Produit ?

   Le backlog de produit (ou Product Backlog) représente une liste de tâches hiérarchisées (fonctionnalités, changements, bugs) nécessaires pour atteindre l'objectif du sprint. Il représente le support de travail commun de l'équipe de développement.  

   En relation avec les parties prenantes, le Product Owner collecte, affine et priorise les tâches du Backlog. Ce processus se répète tout au long du cycle de vie du produit et s'arrête lorsque celui-ci entre dans la phase de déclin.

   Le backlog produit doit être affiné à la marge de façon à ce que les tâches qui sont en haut - celles qui seront traitées sur les 2 ou 3 prochains sprints - soient entièrement définies. Les tâches situées en dessous n'ont pas besoin d'être aussi raffinées car elles peuvent demander plus de travail avant d'être prêtes pour le développement.  

8. Formalized Outcomes for Product-related Events

   Throughout the entire product lifecycle, you will get a clear overview of the progress made. This includes: 

   • Outcomes from the workshops
   • Product Committee reports
   • Formalized sprint goal and conclusion                  
9. Product Marketing Support

   If the profile has a marketing proficiency, the Product Owner can provide additional support in the following ways:

   • Product promotion
   • Communication content creation
   • Advertising creation
   • Go-to-market messaging