Kader B.


244 euro
20 ans

Mon expérience

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The Favorite, your tailor-made websiteJanuary 2019 - Présent

After more than 20 years of experience in marketing and communication services for large international groups I trained in web development in order to offer a global digital solution from strategic thinking to the implementation of ergonomic website to meet your needs. image and business.

Media :
Clients :
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MKBJanuary 2017 - January 2019

Madame Leotard

• French sustainable fashion brand
• www.instagram.com/madameleotard
• www.lessism.fr/madameleotard 

• Marketing tools
• Social media platforms
• eshop
• Crowdfunding campaign
• Tradeshow

Le Consulat

• www.leconsulat.org
• Strategy and planning
• Budget management
• Events organization

Open Minded magazine & event

• www.facebook.com/opnminded
• www.opnminded.com
• Marketing and sales development
• Head of sponsoring
• Events organization
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adidasJanuary 2014 - January 2016

• Worked closely with the Product team and developed communications plans to achieve the category objectives

• Selected, worked and steered global agencies across projects and activities for adidas Originals (agency briefing process, development of concepts and creative elements, …)

• Coordinated day-to-day management of all other marketing disciplines: Digital, Social, PR & Retail

• Markets & Key Accounts: point of contact of the local & KA teams to sign-off local marketing plans
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Levi Strauss & Co.January 2013 - January 2014

• Delivered PR and Social plans for key brand stories

• Setup of the seeding and influencers strategy

• Responsible of the brand activation strategy (events & partnerships)

MOD'SPEJanuary 2010 - January 2014

Le Baron NYCJune 2012 - November 2013

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Wolverine World WideJanuary 2010 - January 2012

• Produced the sell in tools (sell in packages, showrooms refit, ...)

• Developed the retail marketing kits to increase brand visibility at retail

• Recruitment, brief, daily communication with the PR agency
• Launched the minimalist running Merrell Barefoot concept (media, PR, digital, event, seeding, …)
• Lead 360° marketing campaign for the 30 years brand anniversary (global creative brief, SMU’s development for colette and Pigalle, content development, PR launch, media plan, seeding)
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Reebok EMEAJanuary 2007 - January 2010

• Developed a thorough knowledge of the Lifestyle market and feed the team with relevant market inputs

• Worked closely with the EHQ organization to ensure strategic brand and business alignment
• Identified with sales management business opportunities & defined a new segmentation strategy
• Lead integrated marketing plans by driving the category team to develop and evaluate 360° campaigns

• Responsible of the category communication and event activity
• Led the creation of trade marketing programs relevant to both wholesale and own retail needs
• Delivered effective sell in tools for the lifestyle seasonal merchandising concepts
• Responsible of the overall marketing activity with Footlocker Europe
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Nike FranceJanuary 2002 - January 2007

• Defined with European HQ buyers the retail spaces assortment plans
• Analyzed sell out data, market reports (consumer profiles, competition)

• Supervised store openings projects
• Established with sales management product packages per account profiles
• Defined retail marketing plan per campaign and managed the allocated budget
• Developed with European HQ Design and marketing teams local pinnacle executions
• Multi-projects management: agencies briefs, retailers ations, implementation & reporting

Mes compétences

WordPress, Web development, Social Media, Project Management, Prestashop, PHP, MySQL, Marketing Strategy, Marketing, jQuery, JavaScript, IT Strategy, HTML, Email Marketing, Dreamweaver, Digital Marketing, CSS, Content marketing, Communication, Branding, Advertising, Adobe Photoshop, Adobe InDesign, Adobe Illustrator