Lourdes V.

Marketing Specialist

310 dollar
Freelancer
18 ans
Liverpool, ROYAUME-UNI

Mon expérience

Voyage Self Care - FreelanceNovember 2019 - Présent

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Steepd Vape Co (Alectrofag), https://www.steepdvapeco.comMarch 2019 - January 2020

    • Created and implemented the digital marketing strategy and campaigns  to promote the company and its services in the UK, South America and Spain.
    • Contacted and reach influencers in YouTube, Instagram and Facebook groups to promote our products in the UK, South America and Spain.
    • Created a new Facebook channel for the South American and Spanish market.
    • Managed and updated social media channels (Facebook, Instagram, Twitter) for the UK, South American, and Spanish market.
    • Created and developed email marketing campaigns.
    • Research and contacted potential clients (companies in South America and Spain).
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FreelanceMay 2019 - June 2019

    • Client: Corporate Angels (corp-angels.com)
    • Client: Atlantic Road Trip (atlanticroadtrip.com)
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Substance Rehabilitation, http://www.substancerehabilitation.comJanuary 2019 - May 2019

    • Created, developed, implemented and managed the digital marketing strategy and campaigns  to promote the company and its services.
    • Increased brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
    • Developed and implemented the social media strategy to increase engagement and followers on Facebook, Twitter and Instagram; and drive traffic to the website.
    • Contacted and reach influencers on social media channels to promote our brand.
    • Used Google Analytics to improve reach and engagement, and other analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and online paid advertising.
    • Managed, improved and updated the company’s website (Wordpress).
    • Ensuring SEO keywords are implemented within the website.
    • Improved organic search: listing the company on Google Business, Bing and online directories.
    • Created and developed new websites for the company’s services (Wordpress)
    • Manage a team of  a social media executive, freelancers such as SEO specialist and content writers (blogs, articles and press releases).
    • Developed and implemented email marketing campaigns using MailChimp.
    • Managed the online digital marketing budget.
    • Created, developed, implemented and managed PPC campaigns (Google Adwords and Bing Ads).
    • Created and managed Facebook ads.
    • Keep up to date with the latest technology and digital marketing trends.
    • Benchmarking and research.
    • Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
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FreelanceJanuary 2019 - March 2019

I can help you to grow your digital presence, build your brand awareness and increase your traffic and leads online.

Services include:
-Digital Marketing Strategy
-Email Marketing Campaigns
-Paid Search (PPC - Google Adwords - Bing Ads)
-Paid Social (Social Media Ads - Facebook Ads)
-Social Media Strategy and Management (Social Media Channels and Influencers)
-Content Marketing
-Search Engine Optimisation (SEO)
-Analytics (Website analytics, Google Analytics and Social Media Analytics)
-Professional Website
-Online Media
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Alectrofag E-Cig Shop, https://alectrofag.co.ukDecember 2018 - December 2018

    • Created and implemented the digital marketing strategy and campaigns to promote the company and its services.
    • Improved SEO, content of the online directories, such as Google my business.
    • Managed and updated social media channels (Facebook, Twitter) for the main company.
    • Managed competitions on social media channels.
    • Use of social media analytics to improve the social media strategy of the main brand and six shops.
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The Contact Company, http://tcc.co.ukNovember 2018 - December 2018

    • Answered customer enquiries and handled complaints, and helped to solve problems.
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ProCore Solutions Limited - Recruitment Services, http:// www.procorerec.comApril 2017 - June 2018

    • Created, developed, implemented and managed the digital marketing strategy to aid the business in the key areas of candidate attraction and retention, client marketing and brand building.
    • Developed the social media strategy.
    • Managed all social media channels: Facebook, Twitter, Instagram, YouTube and LinkedIn. Producing, promoting and scheduling content to increase engagement and followers; and drive traffic to the website.
    • Created the company’s YouTube channel.
    • Created the company’s mobile app.
    • Managed and updated the company’s website.
    • Ensuring SEO keywords are implemented within the website.
    • Improved organic search: listing the company on Google Business, Bing and online directories.
    • Managed and updated Job Boards such as Indeed, TotalJobs, Jobsite, etc.
    • Contacted the Job Center and created and managed the company’s Universal Jobmatch page.
    • Created and managed the company’s blog page (Wordpress).
    • Developed email marketing campaigns using MailChimp.
    • Benchmarking and research
    • Generated online marketing material
    • Used Google Analytics to improve reach and engagement.
    • Used of key tools such as MailChimp, Hootsuite, Canva, Powtoon.
    • Managed the CRM system.
    • Administrative jobs, for example dressing CV’s
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http://just-bella.comNovember 2015 - January 2016

    • Developed and implemented the digital marketing campaign (email marketing, usability of website, social media), increased brand awareness, and guaranteed customer engagement.
    • Better understanding on data analytics and key tools such as MailChimp and Hootsuite.
    • Coordinated work with graphic designers.
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The Contact Company, http://tcc.co.ukMay 2015 - November 2015

    • Answered customer enquiries and handled complaints, and helped to solve problems.
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Freelance for redesign of websites - SecurintecMarch 2015 - August 2015

    • Analyzed and made the report of the website (usability) to improve its performance.
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Liverpool John Moores UniversityMarch 2015 - June 2015

    • Developed and implemented the digital marketing campaign (email marketing, usability of website, social media, banner advertising) with the objective to increase the number of prospective students (also raise brand awareness), attending the LJMU’s Undergraduate Open Day in June, and subsequent dates in October and November.
    • Better understanding on data analytics and key tools such as Google Analytics.
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LILA*, (Liverpool) http://www.lilalovetolearn.comDecember 2014 - February 2015

    • Developed, managed, updated and edited various content for the new LILA website.
    • Re-wrote and improved the content for the new website (SEO content).
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The Cavern Club (Liverpool) https://www.cavernclub.org/beatleweek/June 2014 - August 2014

    • Developed and arranged media contacts and monitored media coverage and interviews.
    • Generated media coverage in the UK: Main achievement was that a Peruvian band have played a live performance and given interviews on BBC Radio Merseyside and Bay TV Liverpool.
    • Publicised the Peruvian concerts and information about the band. This information appeared in the list of events of the main media (websites of Liverpool Echo, Wirral Globe).
    • Updated and responsible for social media activity and promotion (Facebook).
    • Handled and coordinated all matters relating to the event with the Press Officer and Office Manager of the Cavern Club.
    • Handled coverage (pictures and videos) and merchandising/CDs of the concerts in Liverpool.
    • Managed the PR aspects in potential crisis situations.
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nVision Global Technology Solutions (Ellesmere Port)February 2014 - February 2014

    • Assisted customers and carriers with questions and issues.
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Freelance for redesign of websites - TelefonicaMarch 2013 - September 2013

    • Analysed and wrote report on the usability of the website to improve the performance of services (Telefonica’s customers, for example DHL, banks).
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Shop Direct Group (Speke, Liverpool), http://www.shopdirect.comMay 2013 - July 2013

    • Coordinated, monitored and reported on all process stages involved in the delivery all assets for online and offline publications.
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Oasys Soft S.L. (EBD – Barcelona, Spain), http://www.ebdsoft.com/March 2009 - June 2012

    • Developed, managed, updated and edited various content on web pages.
    • Correction of style and texts.
    • Developed CMS manuals and usability reports of websites for customers.
    • Developed proposals and research for the development of websites.
    • Documents translation from English to Spanish.
    • Coordinated work with the marketing, graphic design and systems departments.
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eBD SoftJanuary 2009 - January 2012

•Developed, updated and edited various content on web pages.
•Correction of style and texts.
•Developed manuals backoffice of websites for customers.
•Developed proposals and researchs for the development of websites.
•Documents translation from English to Spanish.
•Made coordination work with the area of marketing, graphic design and systems.
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Instituto San Ignacio de Loyola (ISIL), http://www.isil.pe/September 2008 - February 2009

    • Developed, managed, updated and edited content on the website of the Institute San Ignacio de Loyola.
    • Launched and developed company’s first Facebook page, focused on the needs of current  students and to attract potential new students. Continuously monitored all comments and answered users’ questions.
    • Correction of style and texts in the area of marketing.
    • Coordinated with ISIL communications agency the coverage of  various events.
    • Created coverage (news, photographs) of the events of ISIL.
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Terra Networks Peru S.A., http://www.terra.com.pe/January 2003 - June 2008

    • Developed, managed and edited content (news, sports, woman, beauty, entertainment, horoscopes) of the wireless business (paid services that run on mobile: wap y datamovil (SMS). In addition, I supervised the editing of videos (models and movies) for mobile format (paid service).
    • Directed and edited various journalistic content (notes, videos and photos) of the Terra  website, increasing its audience and ensuring the quality of the notes in writing, spelling and pictures, keeping the editorial line of the website.
    • Supervised the content of users and communities of fotolog and blog, increasing its audience. Also implemented a celebrity bloggers space.
    • Launched, monitored and developed company’s blogs and fotologs on different topics focused on different audiences, increasing the number of users, sponsors and web traffic.
    • Implemented and managed advertising and major sponsorships, including travel agencies.
    • Negotiation with various companies to secure prizes to increase traffic to the website.
    • Coordinated agreements with magazines and institutions providing journalistic content.
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Telefonica Peru, http://www.movistar.com.peAugust 1999 - August 2002

    • Developed and organized several projects to establish a new planning structure and optimize the functions of various internal business areas.
    • Researched, coordinated and implemented educational and health projects in Peru (hospitals, internet in churches, education in the community and internet in public schools).
    • I reached an agreement with the Ministery of Education for educational content in the community ashaninka (an Amazonian community).

Mes compétences

Web Analysis and Statistic

Hootsuite, Google Analytics

Technologies

CRM

Frameworks

WordPress

Languages

HTML

Others

Digital Marketing, SEO, Email Marketing, PPC, Content marketing, Google AdWords, Advertising, Teamwork, Marketing, Branding, Spanish, Analytics, Mailchimp, Team management, E-commerce, Social Networks, Twitter, Marketing Strategy, Social Media

Other

managed Facebook, managed PPC campaigns, Managed all social media channels, Digital Journalist, Managed the CRM system, LinkedIn, Online Publications Delivery Co-ordinator, YouTube, social media activity, Dinners, Managed the PR aspects, UX Consultant, Customer Service, Managed the reception area, Email Customer Service, Bachelors Degree > Bachelors Degree Science and Communication Arts, SEO > SEO media, social media, online media, Digital Assistant, Digital Marketing Campaign Developer, Press Manager of peruvian band, Recruitment assistant, Management Analyst, Community Manager, Delivery Coordinator, English, Generated online marketing, Customer Service Representative, Administrative Assistant, managed the company, Secretary receptionist, Digital Marketing Freelancer, USER EXPERIENCE, Press Manager, Service Representative, Masters Degree > Master of Science > Master of Science Student Digital Marketing, customer liaison, Freelance Digital Marketing, Benchmarking, Social Media Manager, Analyst, industry~marketing, managed the digital marketing strategy, Web content manager, VOLUNTEER, Brand Awareness, officer, Web content management, Search Engine Optimisation, FACEBOOK, Banner Advertisements, Marketing Communications, Paid Search, Press Relations, Marketing Campaigns, Mobile Marketing, Customer Engagement, Journalism, Press Releases, Instagram, Digital marketing manager, Social Media Marketing, freelance, Referral Marketing, integrated campaign planning, Webmaster, Office Manager, River Island Customer Service Agent, eMarketing, Spanish Customer Service Representative, Catalan, Marketing Executive, Consultant, Blogging, online marketing, Digital Marketing Executive, Masters Degree > Master of Science > Master of Science DIGITAL MARKETING, Campaign Management, Handling Enquiries, Digital Marketing Intern, Pay Per Click, Web Content Assistant, Customer Service Agent, Managing editor, User Experience Consultant, Managed the online, Marketing Management

Graphic

Graphic Design

Mes études et formations

Online marketing course - The Digital Garage - Google2017 - 2017

Master of Science, Digital Marketing - Liverpool John Moores University2014 - 2016

Digital Marketing (CPD course) - University of Liverpool2015 - 2015

Bachelor degree of Science and Communication Arts with specializing in Audiovisual Communication - Pontificia Universidad Catolica del Peru1997 - 2007