Hannah A.

MARKETING SPECIALIST

327 dollar

Mon expérience

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De RigoMarch 2018 - Présent

A highly dynamic and strategic role, I am responsible for the execution, strategic development & deployment of multi-channel Trade Marketing & PR campaigns in the UK & Ireland region, designed to drive sales and support De Rigo UK’s brand portfolio, Customers and Key Accounts.

Therefore this role consists of the creation and implementation of the Company’s Marketing Plan in order to reach sales targets and profitability.

De Rigo is the world’s third leading designer eyewear producer, manufacturer & distributor. The UK Subsidiary showcases an extensive brand portfolio: Mulberry, Police, Furla, Lozza, Carolina Herrera, Trussardi, Fila, Chopard, dunhill, Nina Ricci & Converse. With over 3,000 independent Optician Customers and several major Key Accounts (DUFRY/WDF, Tourvest, Harvey Nichols, Amazon, ASOS, Debenhams & many more), De Rigo UK is a key player in the Optical industry.

• Creation & Management of Company’s UK Marketing Plan, Forecast & Budget
• Design & drive the implementation of sales,promotional strategies & campaigns for the Company &its Key Accounts to meet sales targets
• KPI & ROI analysis, KPIs: accounts revenue, growth, profitability, POS & Sales Performance
• Events Management - I solely launched Mulberry eyewear to the UK
• PR & Communications Management
• Work with key accounts to identify & drive growth within stores
• POS Allocation & Visibility standardisation across all channels; developing planograms/layouts at retail for merchandising product
• Customer Permanant Branding Projects
• Sales Force Support
• Working with brand & product team to ensure all plans are aligned and fully maximised
• Playing a key role in the seasonal selection of eyewear SKUs for each brand
• I am solely responsible for Marketing so I undertake all Executive tasks as well as my Managerial role (email campaigns, visual signage for customers, general communications, copywriting, proof-reading, CMS & website, collation & shipment of all marketing materials & more).
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De RigoDecember 2017 - March 2018

I work closely with De Rigo's impressive portfolio of house/licensed designer eyewear brands such as Chopard, Police, Carolina Herrera, Dunhill & many more.

Duties include:
• Head of PR; consistently securing editorial coverage (with Trade Press Titles such as Eyes Magazine, Optometry Today, Optician Magazine etc) & distribution of press cuttings to internal team
• Head of Communication; ie interviews
• Email Campaigns; Creation, design, copywriting & reporting of email newsletters created via the CMS system
• Visual Merchandising: Securing visual signage; Creation & Maintenance of customer in-store branding
• Copy writing for press releases, trade magazine features, brand interviews and product descriptions for Key Accounts (such as British Airways, Easyjet, Argos, World Duty Free etc)
• Events Management & Sales (Entire execution of the De Rigo stand @ 100% Optical 2018 which received 'Best Stand' award, Christmas Parties, Police Press Days, Trade Fairs, Exhibitions & more)
• Copy writing & Proof Reading: For customers, internal materials, Key Accounts. Proofreading Italian translations for Head Office
• Customer Account Management
• CMS/e-commerce Management: my.derigo.com site, sales agent iPads CMS, proofreading of De Rigo website
• Liasing with Graphic Designer, ensuring high quality, affordable printing for design & production, creation of design briefs
• Creation, execution & distribution of ongoing Campaigns & Promotions
• Sales tasks: proactive calls
• Instigation of potential leads for Sales Agents
• Creation of varying brand, customer & project-specific ations
• Development & management of the company database
• New account communications & reporting
• Shipment (within the UK warehouse) & ordering (via SAP) of all promotional marketing items
• Various customer service duties such as placing customer orders using SAP system and resolving various enquiries via telephone, letter & email
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De RigoJanuary 2016 - December 2017

I work closely with De Rigo's impressive portfolio of house/licensed designer eyewear brands such as Chopard, Police, Carolina Herrera, Dunhill & many more.

Duties include:
• Responsibility of PR; securing editorial coverage (with Trade Press such as Eyes Magazine, Optometry Today, Optician Magazine etc) and weekly distribution of press cuttings to internal team
• Copy writing for press releases, trade magazine features, brand interviews and product descriptions for Key Accounts (such as British Airways, Easyjet, Argos, World Duty Free etc)
• Creation, design, copywriting & reporting of weekly email newsletters created via the CMS system
• Copy writing & Proof Reading: For customers, internal materials, Key Accounts. Proof-reading Italian translations for Head Office
• Website/e-commerce management such as launching & maintaining the my.derigo.com store, registering customers & training colleagues, proofreading the De Rigo website
• Sales/event Organisation & Preparation (eg Police Press Days, trade events, exhibitions (such as 100% Optical), road shows, London Fashion Week)
• Liasing with Graphic Designer, ensuring high quality, affordable printing for design & production, creation of design briefs
• Creation & distribution of ongoing promotions
• Sales tasks: proactive calls
• Instigation of potential leads for Sales Agents
• Creation of varying brand, customer & project-specific ations
• Visual merchandising such as collation of customer in-store imagery, securing, fitting & maintaining visual signage eg customer windows
• Development & management of the company database
• New account communications & reporting
• Shipment (within the UK warehouse) & ordering (via SAP) of all promotional marketing items
• Various customer service duties such as placing customer orders using SAP system and resolving various enquiries via telephone, letter & email
• Events: Preparation & lunch of various events such as 100% Optical stand, De Rigo UK Christmas Party, etc
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Fresh Consulting and Support LimitedJuly 2015 - October 2015

Digital Marketing Assistant & Leader of Graphics working towards a Level 3 qualification in Digital Marketing.

Duties included: Social Media Account Managing, Website Design & Development, SEO & CMS duties, Graphic Design, Video Production, Events Management, Telesales, running marketing campaigns, email newsletters, brand marketing, preparing marketing material, animation creation with Adobe Flash, HTML coding, conducting market research, Google Analytics, mobile apps, General Admin duties such as telephone enquiries and more.
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Clear Cut PicturesOctober 2014 - March 2015

Runner role. This role included PR & Client Services responsibilities: Ensuring clients/producers feel comfortable, tidying their suites, obtaining clients' lunches from Westfield & serving them, management of 'Friday Treat Day', stock control of sundries, carrying out tasks & runs whenever needed.

Money Management: Organising and managing petty cash, using card machines to charge clients of their lunches, etc.. I would be regularly greeting producers & clients, also famous clients such as Top Gear, Misfits actors, etc..

Reception: I had been fully trained on reception for 5 months. This included taking & making calls, e-mails, logging media in and out of the firm using system 'ScheduALL' and more.
I have been able to experience what a weekend shift would be like taking on the responsibility of security checks and more.

To obtain a runner job you need to be a confident, friendly person who is able to communicate easily and blend into a competitive industry, whilst prioritising a demanding workload.
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Ambush Security SystemsApril 2014 - September 2014

I completed voluntary work for this company in May 2011, and then July-August 2013. Then, from April-September 2014 I was employed by this company (I resigned as I wanted to pursue a career in the Media industry). Duties included: scanning, organising files, getting the post, invoicing, telephone enquiries, ordering stock, emailing, printing and coordinating and booking engineer appointments. Use of system 'WinSIMS'. I also managed the Digital Marketing of this company, including setting up their social networking for them and updating/managing their Twitter account daily.

Mes compétences

Social Media, SEO, SAP, Photoshop, Microsoft Office Pack, Marketing Strategy, Marketing and advertising, Marketing, HTML, Graphic Design, Google Analytics, Email Marketing, Digital Marketing, Copywriting, Content writing, Content Strategy, Content marketing, CMS, Branding, Adobe Photoshop