Romanita P.

Product Owner

690 dollar

Mon expérience

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Win Win ProptechJune 2018 - Présent

(Process mapping and optimisation, focused on digital transformation and change management)

• Deep analysis of the operations activities, customer service and call centre and re-engineering of the current business model to prepare and map the processes to comply with the new remote and on the ground conditions post-Covid – working directly with Stakeholders and implementing the processes into BAU while defining the tasks automation into the selected systems (Salesforce, Asana, Front and RingCentral)
• CRM transformation project and digital transition from Cloze to Insightly and to, managing administration, configuration and implementation of Sales Cloud and Property onboarding, integration to Pardot and RingCentral, following the operations and sales business processes, and user experience to allow 360 degrees view of the customer and enable continuous customer experience improvements.
• Multiple project management (as PMO Manager) within 30-8-5 MOM, a revenue uplifting programme, designing, developing, and managing the project structure, planning and resources management, to include 50 projects set to implement new processes and products, as well as optimising and adapting existing processes and products, in a 3 year timeframe.
• Project managed and coordinated Digital strategy framework, performed business processes analysis, mapped ASIS processes and architecture of TOBE processes, to include UX mapping and Customer Journeys design.
• Managed digital product and wireframe design for a pack of 3 bespoke applications, in-house developed and integrated for property management (individual and institutional Landlords), operations management and short-let booking-platform, by creating UX journey, user stories and prioritizing backlog, testing and defining acceptance criteria.
• Cloze and Insightly CRM’s configuration and implementation following the operations and sales business processes, to enable user experience and help CRM adoption and customer experience management

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Freelanced Project based contractsSeptember 2017 - June 2018

Projects portfolio:

• Inatech – oil trade software company – prepared and deployed application user manual based on the application functionality, user experience and business process
• VIL Services, a turnkey solution UK Start-up, private owned company – Business strategy and operational framework to include digital interior design product to serve to turnkey solutions application (design and site measurements, purchasing proposal, appliances, to installation and handover)
• L.P.Geophysics LTD – a geophysics UK private owned start-up – Business strategy and operational framework with digital product development (integrated data and systems for geo-surveying).
• The Earth School – a self-coaching UK stat-up private owned company - Product design, user stories, UX process and prototyping using Axure RP, for this new concept of Business Coaching application – under NDA

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Domino Printing Science UK (Global Printing Manufacturing, a Brother Group company)January 2015 - January 2017

Senior Business Process Architect, focused on CX Transformation Projects

• MVP for MDM (Master Data Management), and implementation roadmap, creating the Governance rules around master data and translating existing tech tools into business value proposition to include 31 countries and 13 different systems
• Customer Journey mapping to cover 10 multifunctional business areas and align with the company’s Customer Centric Strategy to include process documentation and roles definition for Global organisation within 31 countries and 2000 internal users and 80 Business Partners
• Managed implementation projects and delivered Digital products to drive customer experience, customer community and related operations to assist company’s Transformation and Change Program.
• - Customer Community project implementation, from concept and prototype, hand-on project management, UX mapping, creation of user stories and Prototype (SF Sandbox) to cover Customer Journey’s key touchpoints, to include roles definition and system configuration for 2000 internal users and 80 Business Partners
• - Knowledge Base hands-on Project Management, from concept to prototype and full configuration, by UX mapping, business process development, project documentation, roles and permissions, user testing and UAT, user training, and Go live for 2000 internal support users
• Delivered Oracle EBS operational 120 business process mapping, definition of user roles, responsibilities and hierarchy mapped over the business processes, to facilitate Change Program through Training scheduling for 2000 internal support users

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Kelso Consulting SRL – Romanian Digital Marketing start-upJanuary 2014 - January 2015

• Designed and implemented Digital library application for Romanian Musical Encyclopaedia – a Digital product developed in-house, an EU financed project to enable a library of more than 2000 Romanian singers, musicians and bands - to include marketing strategy, SEO and PPC, and social media management and using Google platform – Analytics, AdWords and AdSense, Blogs, and Wikipedia
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Liberty Global Group company, UPC Romania (Telco)January 2013 - January 2014

Marketing Manager and BA, managing Digital implementation projects for Sales channels

• Business process analysis and documentation to prepare BRS for this in-house business specific application implementation – Sales Campaigns dedicated; B2B lead management and sales campaigns organised - achieved 2% acquisition rate

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Deutche Telekom Group company, Telekom Romania (Telco)January 2008 - January 2013

Business Process Manager, managing business Transformation Program Office to prepare and implement Digital Business Applications (Oracle OnDemand, SalesForce SFA, and Siebel CRM) during M&A process 

• Delivered analysis and mappings of Pre-Sales, Sales and Post-Sales processes, over 30 processes re-engineered to prepare digital implementation of Oracle OnDemand, SalesForce SFA, and Siebel CRM
• Implemented and hand-on project managed business applications - Oracle OnDemand, Sales and Service Cloud, and Siebel CRM, and performed on-site training and coaching for 180 users covering B2B SME and SOHO direct sales, in/outbound call-centre, back-office and business partners
• Developed and implemented Data driven digital reporting solution from definition to completion thru key data points and based on team’s KPI, BalanceScoreCard and Dashboards to manage 180 users covering Sales and Support areas
• Managed the Business Transformation Program team of 10 and the approved budget, defining over 300 processes and documentation to implement digital products nationwide
• Trained 500 users at 4 main business areas, Administration, Real Estate, HR, and B2B SME Sales functions in 42 counties to cover 5 national regions.

Mes compétences






CRM, SharePoint, Asana


Axure, Sketch


UX Design, Agile Scrum, Business Analysis, Slack, Business Strategy,, Social Networks, Google AdWords, Social Media, Siebel, Six Sigma, IoT, Team management, UI Design, Project Management, Product Ownership, Leadership

Analysis methods and tools

Confluence, JIRA, Agile, Requirements Analysis, Agile Methodology, MVP

Software testing


Embedded and Telecom


Application servers




Computer Tools

Microsoft Office Pack, MS Project, MS Office



Mes études et formations

Certifications - -

BEng, Hospitality & Food Safety Engineering - University of Agronomic Sciences and Veterinary Medicine of Bucharest (USAMV)2007 - 2010

Master of Business Administration (M.B.A.) - British Business & Communications Academy (BBCA)2006 - 2008