Julie B.


410 dollar

Mon expérience

MastercardDecember 2019 - Présent

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Hook & Loop + InforMarch 2018 - October 2019

Responsible for content strategy, UX copywriting, marketing materials, and evolving the voice of a global enterprise software organization.

+ Involved in every phase of the product lifecycle from user research and testing, through product launch and ongoing support and maintenance
+ Works closely with design and development team to translate nuanced concepts into a coherent and intuitive user experience
+ Specific UX contributions include interface copy, messaging strategies, information architecture, product copy, and user guides
+ Re the UXW discipline at Infor's NYC HQ
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Self-EmployedMarch 2015 - March 2018

For three years, I was a solopreneur working with an array of clients across the tech, business, and nonprofit sector. My clients were mostly referrals, and my work spanned blogs, whitepapers, website and product copy, and advertising.

+ Freelance copywriter for Bayard Advertising, working with Gallo Wines
+ Blogger and web writer for Spiffy, an on-demand mobile carwash
+ Innovation writer for Executive Networks HR thought leadership
+ Managing editor for Yarber Creative Employee Communications
+ Keynote writer for The Conference Board business research
+ Content writer and expat subject matter expert for RW3 CultureWizard
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RW CultureWizardJuly 2013 - March 2015

Worked closely with marketing director and sales teams. Responsible for daily marketing operations to drive sales and retain current clients.

+ Email marketing -trigger campaigns, A/B testing, audience management
+ Writing or ghostwriting at least eight business and culture blogs monthly
+ Grew monthly newsletter audience from 70K to 100K
+ Grew monthly webinar attendance from 500 to 1,500

Mes compétences

WordPress, UX Design, UX, Technical Writing, Social Media, Sketch, SEO, Project Management, Product Development, Problem Solving, Marketing, Jira, InVision, InDesign, Google Analytics, Email Marketing, Digital Marketing, Copywriting, Content writing, Content Strategy, Content Management, Business Cases, Branding, BaseCamp, Advertising, Adobe InDesign, Adobe Acrobat, A/B Testing