Consult part-time with owner Chris Pugliese on business expansion, strategy, marketing, social media, Yelp review strategy, business development, and other aspects of running one of the best bagel brands in NYC. Now with two locations in the East Village: Avenue A/10th Street, and 2nd Avenue/12th Street. No double toasting!
* Senior leadership role focused mostly on people management. Responsible for all design and user experience on desktop/mobile/ native app across all properties and teams
* Set company and team OKRs with senior leadership
* Shifted organization from desktop-first to mobile-first
* Assessed design team happiness on individual level on a scale of 1-10. Average was 3. Within 90 days I raised the average to 8
* Developed week-long product/design/engineering cadence to ship smaller increments quickly to market after months of stalled product work before my arrival
* Established new design and research interview procedures using a ``Design Challenge Review'' process as we are doubling the team from 5 to 10
* Established new design system using InVision DSM to create reusable Sketch and React components, speeding development time to market
* Developed skill assessments for each designer, one-by-one and developing growth plans in areas they wanted (or needed) to grow in
* Conceived, developed, and hosted first company all-hands ``demos'' to showcase, once a month, the products and services we were building to increase morale, raise awareness, and get feedback in a town-hall style forum (Scored 9/10 in company feedback)
* Established new design-thinking sessions such as Design Studios, Affinity Mapping, and Decision Jam to allow design team to facilitate product discovery sessions with cross-functional stakeholders
* Mentored and taught design team on the need for user research early and often to ensure product design met business needs and were a market fit
Over the last 15 years I've been lucky to help startups such as United Atlantic Capital, Lori Hamlin Makeup, TigerTrade, eNeighbr, Alpha Sense, Pager, par8o, VideoCurator - and many others - establish their Product Design and User Experience practices. This involved working closely with the co-founders to realize their dream through rapid iteration Product Design - often solely designed by me - on a myriad of platforms: desktop, mobile web, native iOS and Android.
After user testing, iterations, and code build, we'd launch the MVP to the public.
From time to time I'm available to help NYC-based startups get launched, so please contact me with your startup pitch maybe we can work together.
Heading up Design & User Experience with an amazing team of Product, Visual, and UX Designers here at Zillow Group New York which includes StreetEasy and OutEast properties.
As a life-long StreetEasy user, I'm thrilled to be able to help drive innovation and value for renters, buyers, brokers, landlords, management companies, and more.
Accomplishments: Established a new process of a Design Strategy Brief for PMs, giving them the ability to communicate their business and product strategy to the core team.
Tasked with developing an Open House product, with little or no product vision or strategy. Developed a ``grand vision'' we could work backwards from and developed a Story Map and Affinity Map which helped us understand the Open House needs. Completed audits of the existing Open House product across platforms, and completed preliminary designs for highlighting and exposing Open Houses.
Re-established InVision as our prototyping and engineering communication tool, replacing Zeplin.
Took over our Design System Manager after some departures, immediately re- igniting the project by making a decision to go with InVision DSM.
Established new ``Good Feedback Practices'' which will help stakeholders and designers have productive feedback and design review sessions.
Created new process for graphic design department and stakeholders; same day and next day deadlines were too common and causing stressful situation.
Established and negotiated extremely favorable rates for HotJar, an analytics tool which allows you to peer in on how customers use your site.
Established, produced, and conducted two All-Hands demos in an attempt to increase transparency, morale, inspiration and culture of fun. Achieved 9/10 score from audience members.
Design Team happiness averages, were (on a scale of 10) around 5 (in some cases, people reported 2) when I first started asking the team. Through counseling, frequent 1:1s, and changes in process, this was raised to an 8.
An absolutely fantastic experience. One of the best startups I've ever worked for. Button was named Crain's "#2 Best Startup In NYC To Work For" and a Forbes "Top 50 Company To Work For." We worked hard to empower and enable our teams and our people. I grew the design team. I mentored and coached. We facilitate design-thinking and workshops which helped teams make decisions quickly.
As much as I would have liked to stay, I had an opportunity come by that I just couldn't pass up. I miss everyone very much and wish Button the very best!
I immersed myself full time into learning to sail on a C&C 30' sailboat based at Larchmont Yacht Club under 1:1 instruction from Skipper Janko Puls. Sailing is very technical and requires intense concentration, planning, and skill. I learned lines, lingo, knot tying, sail trim, docking, sailboat systems, and much more - all while having a blast, too. It had a wonderful side effect of helping me be more patient, knowing what I can and cannot control, and also provided a new hobby which will last a lifetime. I highly recommend it.
"You've helped us tremendously here at Magnetic. You helped kick start a UX culture here that was not at all before you arrived. So thank you for all you have done and please know that I have nothing but warm feelings towards you." - James Green, CEO Magnetic
Shipping new product to customers every two (2) weeks
Rethinking how ad-tech dashboards are used and designed
Bringing beauty and simplicity
Allowing for at-a-glance and deep dives into product / dashboard / reporting
Simplifying and reducing everything so busy media buyers can get what they need and get out
Merging two companies product UX (MyBuys / Magnetic) into one, unified UX (not easy, but fun!)
Getting solid feedback from customers and iterating as necessary
Working closely with front-end engineers and QA teams to ensure quality execution
Work very closely with CEO James Green on a key innovative product TBA
Established customer-centric design philosophy company wide and evangelized such on up to CEO
Built out our design team from scratch, hiring four visual / UX / interaction designers
Reduced the customer onboarding time from 6 weeks and 3 customer calls to < 15 minutes - a revolution in SaaS software "Saved the company." -Booker Product Manager
Designed highly responsive and innovative salon / spa platform for desktop / tablet / mobile used by both salon / spa customers, and *their * customers, a unique design challenge with lots of variables and features to juggle
Produced company wide agile demos which were fun, entertaining, informative, and standing room only
*My work at B&H Photo contributed to selection by Consumer Reports as #1 in "ease of use." As Product Owner, I created five new sales channels. These new sales channels enabled B&H to grow its sales year-to-year in the worst economic conditions imaginable. (Source: TWICE Magazine).
*Mentor and advise seven UX/UI designers and user experience staff. Product owner for mobile site, iPhone app, wishlist, wedding & gift registry, order history.
*Conceived, designed and wrote functional specification for B&H wishlist system. Modified add to cart and wishlist so customers stayed on same page. Over 1.5 million wishlists created.
*Product Owner for myFlightSafety, a Fortune 500 B2B portal for managing and scheduling corporate jet aircraft. Formed client relationships with C-level executives at Pfizer, Verizon, TAG, AT&T, Merck, Honeywell, many others. 98% retention rate
*Redesigned flightsafety.com from scratch.
*Designed information architecture, user experiences, wireframes, etc
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À propos de Pentalog
Pentalog est une plateforme de services IT qui accompagne les entreprises dans leur production digitale et leur transformation en fournissant des ingénieurs et développeurs de classe mondiale. Ses 16 Delivery Centers et Agences dans le monde comptent plus de 1600 ingénieurs, développeurs, product designers et spécialistes marketing.