Loredana P.

Marketing specialist

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Mon expérience

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Pentalog01.01.2017 - Présent

SEO Team Leader within the Pentalog group.
  • Managing the SEO team.
  • Monitoring the web traffic and proposing solutions to increase it.
  • Understanding the SEO business requirements.
  • Websites audit using SemRush.
  • Identifying and solving technical SEO issues.
  • Developing the On-Page and Off-Page SEO strategy.
  • Monitoring, analyzing and reporting the weekly and monthly SEO performance.
  • Conducting SEO trainings for the other members of the Marketing team.
  • Conducting keyword research.
  • Creating and integrating SEO content.
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Publications01.01.2008 - Présent

Publication of over 52 marketing-related scientific papers such as:
I. Patrutiu Baltes Loredana, ″Marketing technology (Martech) - the most important dimension of online marketing″, Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences 2017, Vol. 10 Issue 2, p43-48.

II. Patrutiu Baltes Loredana, ″Inbound Marketing - the most important digital marketing strategy″, Bulletin of Transilvania University of Braşov Series V: Economic Sciences, Vol. 9 (58) No. 2 - 2016, pp. 61-68.(http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20I/07_Patrutiu_Baltes.pdf).

III. Patrutiu Baltes Loredana, ″Experiences of Digital Marketers on the Online Communication Strategy of IT Companies using Focus-Group″, Bulletin of Transilvania University of Braşov Series VII: Social Sciences Law, Vol. 9 (58) No. 2 - 2016, pp. 143 - 152.(http://webbut.unitbv.ro/Bulletin/Series%20VII/BULETIN%20I/23%20Patrutiu.pdf).

IV. Patrutiu Baltes Loredana, ″Changing the consumer behavior under the influence of digital marketing″, SEA, the 4th International Conference of the NORD events Rethinking Global Space, Culture and Change in Organizations, December 3rd – 4th, 2016 pp. 31-38.(http://seaopenresearch.eu/Document/Article/NORD4_4.pdf).

V. Patrutiu Baltes Loredana, ″Digital marketing mix specific to the IT Field″, Bulletin of Transilvania University of Braşov Series V: Economic Sciences • Vol. 9 (58) No. 1 – 2016, pp. 33 – 45.

VI. Patrutiu Baltes Loredana, ″The impact of digitalization on business communication″, SEA – Practical Application of Science, 2016, pp. 189 – 915. (http://econpapers.repec.org/article/cmjseapas/y_3a2016_3ai_3a11_3ap_3a189-195.htm).

VII. Patrutiu Baltes Loredana, ″Content marketing - the fundamental tool of digital marketing″, Bulletin of the Transilvania University of Brasov,VOL. 8 (57) No.2 - 2015, pp 111 - 119.( http://webbut.unitbv.ro/bulletin/Series%20V/BILETIN%20I/15_Patrutiu.pdf).

VIII. Patrutiu Baltes L., ″The IT market in Central and Eastern Europe (CEE)″, Proceedings of the 6th Conference of Doctoral Students in Economic Sciences, Contributions of Young Researchers, Emerging Markets Economics and Business, University of Oradea, Faculty of Economic Science, No. 3 - December 2015, pp 117 - 121.
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Transilvania University of Brasov01.01.2016 - 01.01.2018

Associate University Lecturer within the Faculty of Economic Sciences and Business Administration.
  • Teaching ''Statistics'' seminars.
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Pentalog01.01.2008 - 01.01.2017

Online Marketing Specialist within the Pentalog group.
  • SEO On-Page and Off-Page optimization.
  • Managing e-mail marketing activities.
  • Creating and integrating marketing content.
  • Creating and reporting activity indicators.
  • Conducting market research.
  • Keeping in contact with suppliers providing promotional materials.
  • Searching for potential clients on online platforms.
  • Managing the CVs and Data teams.
  • Working with a database containing the CVs of the company's employees and candidates.
  • Translating materials from French into English and vice versa.
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Transilvania University of Brasov01.01.2011 - 01.01.2012

Associate University Lecturer within two different faculties of the university.
  • Teaching the "Global Economics'' lectures and seminars at the Faculty of Economic Sciences and Business Administration.
  • Teaching the ''Voting behavior'' seminars at the Faculty of Sociology and Communication.
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''Dimitrie Cantemir'' Christian University of Brasov01.01.2009 - 01.01.2012

Associate University Assistant within the Faculty of International Economic Studies.
  • Teaching the ''Marketing'' and ''Macroeconomics'' seminars.
  • Teaching the ''European Economics'' lectures and seminars.
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Schaeffler01.01.2007 - 01.01.2007

Translator (Romanian - French / French - Romanian) for a leading manufacturer of bearings worldwide and a renowned supplier to the automotive industry. The company has a worldwide network of manufacturing locations, research and development facilities, sales companies, engineering offices, and training centers.
  • Providing translation and interpretation services within the INA Schaeffler branch situated in France.
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ProdLacta01.01.2006 - 01.01.2006

Marketing Specialist within a Romanian food-processing company specialized in dairy products.
  • Developing the company's marketing strategy.
  • Budget planning.
  • Content creation for advertising and promotional materials.
  • Ensuring a proper communication with media outlets.
  • Representing the company in trade fairs and exhibitions.

Mes compétences

Langues parlées

ENGLISH: Advanced
FRENCH: Advanced
ROMANIAN: Native speaker

Networks and systems


Web technologies


Open Source solutions

SugarCRM, WordPress


Team management, Web traffic management, Inbound Marketing, Content marketing, Marketing Strategy, Communication, Mailchimp, Marketo, Mentoring, Organization, Redmine



Web Analysis and Statistics

SEO, Semrush, SEOquake, Google Analytics, Google Ads, Google Keyword Planner, Google PageSpeed, Google Search Console, Google Trends, Hotjar

Computer tools

MS Excel

Mes études et formations

PhD Studies in Marketing (Specialization: Online Marketing), Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2015-2018

PhD in History (Specialization: International Relations and European Studies), Faculty of European Studies - "Babes-Bolyai" University, Cluj-Napoca.2008-2011

Dual Master's Degree (Cotutelle) in European Studies and Compared Politics - "Babes-Bolyai" University, Cluj-Napoca / ''Paris-Est Marne-La-Vallée'' University, Paris.2007-2008

Master's Degree in International Business, Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2006-2008

Studies in Marketing - ''Socrates-Erasmus'' Scholarship - ''Paris-Est Créteil Val-de-Marne'' University, Paris.2005

Bachelor's Degree in International Economic Relations, Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2002-2006