Loredana P.

Marketing specialist

Outsourcing
Senior
Brasov, ROMANIA
Contactez-nous à propos de ce profil

Mon expérience

Voir plus

Pentalog01.01.2017 - Présent

SEO Team Leader within the Pentalog group.
  • Managing the SEO team.
  • Monitoring the web traffic and proposing solutions to increase it.
  • Understanding the SEO business requirements.
  • Websites audit using SemRush.
  • Identifying and solving technical SEO issues.
  • Developing the On-Page and Off-Page SEO strategy.
  • Monitoring, analyzing and reporting the weekly and monthly SEO performance.
  • Conducting SEO trainings for the other members of the Marketing team.
  • Conducting keyword research.
  • Creating and integrating SEO content.
Voir plus

Publications01.01.2008 - Présent

Publication of over 52 marketing-related scientific papers such as:
I.\n Patrutiu Baltes Loredana, ″Marketing technology (Martech) - the most \nimportant dimension of online marketing″, Bulletin of the Transilvania \nUniversity of Brasov. Series V: Economic Sciences 2017, Vol. 10 Issue 2,\n p43-48.

II. Patrutiu Baltes Loredana, ″Inbound Marketing - the \nmost important digital marketing strategy″, Bulletin of Transilvania \nUniversity of Braşov Series V: Economic Sciences, Vol. 9 (58) No. 2 - \n2016, pp. \n61-68.(http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20I/07_Patrutiu_Baltes.pdf).

III.\n Patrutiu Baltes Loredana, ″Experiences of Digital Marketers on the \nOnline Communication Strategy of IT Companies using Focus-Group″, \nBulletin of Transilvania University of Braşov Series VII: Social \nSciences Law, Vol. 9 (58) No. 2 - 2016, pp. 143 - \n152.(http://webbut.unitbv.ro/Bulletin/Series%20VII/BULETIN%20I/23%20Patrutiu.pdf).

IV.\n Patrutiu Baltes Loredana, ″Changing the consumer behavior under the \ninfluence of digital marketing″, SEA, the 4th International Conference \nof the NORD events Rethinking Global Space, Culture and Change in \nOrganizations, December 3rd – 4th, 2016 pp. \n31-38.(http://seaopenresearch.eu/Document/Article/NORD4_4.pdf).

V.\n Patrutiu Baltes Loredana, ″Digital marketing mix specific to the IT \nField″, Bulletin of Transilvania University of Braşov Series V: Economic\n Sciences • Vol. 9 (58) No. 1 – 2016, pp. 33 – 45.

VI. Patrutiu \nBaltes Loredana, ″The impact of digitalization on business \ncommunication″, SEA – Practical Application of Science, 2016, pp. 189 – \n915. \n(http://econpapers.repec.org/article/cmjseapas/y_3a2016_3ai_3a11_3ap_3a189-195.htm).

VII.\n Patrutiu Baltes Loredana, ″Content marketing - the fundamental tool of \ndigital marketing″, Bulletin of the Transilvania University of \nBrasov,VOL. 8 (57) No.2 - 2015, pp 111 - 119.( http://webbut.unitbv.ro/bulletin/Series%20V/BILETIN%20I/15_Patrutiu.pdf).

VIII.\n Patrutiu Baltes L., ″The IT market in Central and Eastern Europe \n(CEE)″, Proceedings of the 6th Conference of Doctoral Students in \nEconomic Sciences, Contributions of Young Researchers, Emerging Markets \nEconomics and Business, University of Oradea, Faculty of Economic \nScience, No. 3 - December 2015, pp 117 - 121.
Voir plus

Transilvania University of Brasov01.01.2016 - 01.01.2018

Associate University Lecturer within the Faculty of Economic Sciences and Business Administration.
  • Teaching ''Statistics'' seminars.
Voir plus

Pentalog01.01.2008 - 01.01.2017

Online Marketing Specialist within the Pentalog group.
  • SEO On-Page and Off-Page optimization.
  • Managing e-mail marketing activities.
  • Creating and integrating marketing content.
  • Creating and reporting activity indicators.
  • Conducting market research.
  • Keeping in contact with suppliers providing promotional materials.
  • Searching for potential clients on online platforms.
  • Managing the CVs and Data teams.
  • Working with a database containing the CVs of the company's employees and candidates.
  • Translating materials from French into English and vice versa.
Voir plus

Transilvania University of Brasov01.01.2011 - 01.01.2012

Associate University Lecturer within two different faculties of the university.
  • Teaching the "Global Economics'' lectures and seminars at the Faculty of Economic Sciences and Business Administration.
  • Teaching the ''Voting behavior'' seminars at the Faculty of Sociology and Communication.
Voir plus

''Dimitrie Cantemir'' Christian University of Brasov01.01.2009 - 01.01.2012

Associate University Assistant within the Faculty of International Economic Studies.
  • Teaching the ''Marketing'' and ''Macroeconomics'' seminars.
  • Teaching the ''European Economics'' lectures and seminars.
Voir plus

Schaeffler01.01.2007 - 01.01.2007

Translator (Romanian - French / French - Romanian) for a leading manufacturer of bearings worldwide and a renowned supplier to the automotive industry. The company has a worldwide network of manufacturing locations, research and development facilities, sales companies, engineering offices, and training centers.
  • Providing translation and interpretation services within the INA Schaeffler branch situated in France.
Voir plus

ProdLacta01.01.2006 - 01.01.2006

Marketing Specialist within a Romanian food-processing company specialized in dairy products.
  • Developing the company's marketing strategy.
  • Budget planning.
  • Content creation for advertising and promotional materials.
  • Ensuring a proper communication with media outlets.
  • Representing the company in trade fairs and exhibitions.

Mes compétences

Langues parlées

ENGLISH: Advanced
FRENCH: Advanced
ROMANIAN: Native speaker

Networks and systems

Windows

Web technologies

HTML

Open Source solutions

SugarCRM, WordPress

Miscellaneous

Team management, Web traffic management, Inbound Marketing, Content marketing, Marketing Strategy, Communication, Mailchimp, Marketo, Mentoring, Organization, Redmine

Multimedia

Dreamweaver

Web Analysis and Statistics

SEO, Semrush, SEOquake, Google Analytics, Google Ads, Google Keyword Planner, Google PageSpeed, Google Search Console, Google Trends, Hotjar

Computer tools

MS Excel

Mes études et formations

PhD Studies in Marketing (Specialization: Online Marketing), Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2015-2018

PhD in History (Specialization: International Relations and European Studies), Faculty of European Studies - "Babes-Bolyai" University, Cluj-Napoca.2008-2011

Dual Master's Degree (Cotutelle) in European Studies and Compared Politics - "Babes-Bolyai" University, Cluj-Napoca / ''Paris-Est Marne-La-Vallée'' University, Paris.2007-2008

Master's Degree in International Business, Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2006-2008

Studies in Marketing - ''Socrates-Erasmus'' Scholarship - ''Paris-Est Créteil Val-de-Marne'' University, Paris.2005

Bachelor's Degree in International Economic Relations, Faculty of Economic Sciences and Business Administration - Transilvania University of Brasov.2002-2006