Silviu-Vasile D.

Product Owner

Externalisation nearshore
17 ans
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Mon expérience

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PentalogJuillet 2021 - Présent

Product Owner within the Pentalog group.
  • Internal integration by understanding the organizational culture.
  • Adjusting to the business practices.
  • Proper alignment with the company's vision.
  • Training Pentalog colleagues on Agile framework with emphasis on Product Management: Product Vision, Roadmap, Backlog Management, Prioritization techniques, Stakeholder Management.
  • Study of Design thinking, Hyper learning techniques, Technical roadmaps, Writing better user stories with Gherkin and Cucumber.

Product Ownership, Agile, Scrum, Product Management, Product Vision, Roadmap, Backlog Management, Prioritization techniques, Stakeholder Management, Gherkin, Cucumber
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INGJuillet 2020 - Juillet 2021

Agile Product Owner for a pioneer in digital banking being an innovative multinational banking and financial services corporation on the forefront in digitization of banking services. 
  • Working in a multidisciplinary cross-border department from the Netherlands, Belgium and Romania, with Analysts, DevOps Engineers, Risk experts, Data Governance officers and Data Quality specialists in the Data Management department to deliver a great business outcome for the Banking Industry.
  • Handling the hands-on activity within my Agile development team, and translating the business requirements in collaboration with the stakeholders (data stewards, data suppliers, or data consumers from the Finance, CreditRisk, and Regulatory departments):
    - The data to be sourced and structured into the Data Lake;
    - The data to be supplied from the Data Lake;
    - The requirements on data quality, data privacy, data security, and other relevant aspects of the data.
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TotalSoftMai 2017 - Juillet 2020

Program Manager / Team Lead for the most renowned ERP provider in Central Europe and the leader of the Romanian ERP market, an important provider of business software systems (ERP, HCM, CRM and BI, as well as integrated solutions specialized in major industries such as Fintech Leasing & Credit (Top 10 worldwide), retail, medical services, agriculture, construction, services and others) in Central Europe.

- Led a team of 12 developers and business analysts for the implementation and delivery of specific software solutions for Banking, Financial Services and Insurance. 
  • Release planning of features development, managing project deliverables from multiple development teams and coordinating dependencies with test teams, hardware teams and project engineering teams’ cross sites.
  • Experience in a wide variety of technology projects from SaaS implementation, Integrations with 3rd parties, to bespoke solutions and effective programme governance.
  • Working closely with project sponsor, cross-functional teams to plan and develop scope, deliverable, required resources, work plan, budget, and timing for new initiatives.
  • Managing program and project teams for optimal return-on-investment, and coordinating and delegating cross-project initiatives.
  • Developing and managing budget for projects and being accountable for delivering against established business goals/objectives.
  • Client-facing experience and ability to engage at all levels within the organization, being persuasive and demonstrating active listening.

Senior Business Analyst (May 2017 - February 2019)

- Worked on international Fintech projects in the BFSI industry (Banking, financial services and insurance) for companies like Deutsche Leasing (release in 18 countries), BNP Paribas Group in Luxembourg and Daimler Financial Services in Croatia.
  • Evaluating and analyzing business processes and data and providing solutions.
  • Supporting the Agile software development teams by providing clarifications to requirements and designing decisions that have been made.
  • Developing UI wireframes and BPMN's using Aris and Visio.
  • Developing flowcharts, conceptual data modeling and business process mapping.
  • Writing Business Requirements Documents and user stories.
  • GAP AnalysisWorking with customers to clearly understand their business requirements and determine how TotalSoft’s Charisma ERP can address their business requirements through close discussion and co-operation with team members and the Product Management Team.
  • Ensuring full documentation of the proposed solution is provided through Functional and Business Specifications.
  • UAT testing, Go-Live and Support providing pre go-live and post go-live support to the customer during the transition to the new system and achieving final project acceptance within 2 months of go-live.
  • User training and support.
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Groupe PARISOTFévrier 2015 - Mai 2017

Digital Strategist / Project Manager for an European leader in the design and manufacturing of furniture and interior design solutions.

Responsibility was the Digital transformation of the B2C division with the following objectives:
1. Redesign and grow the E-commerce platform.
2. ERP integration with the E-commerce platform for inventory synchronization, customer information management, and order management.
3. GDPR compliance implementation for the Ecommerce platform. 

Role in the project:
  • Determining and defining project scope, objectives and business case.
  • Planning the required resources needed to reach objectives and managing resources in an effective and efficient manner.
  • Tracking project costs in order to meet budget.
  • Providing project updates on a consistent basis to relevant stakeholders about strategy, adjustments, and progress.
  • Managing contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.
  • Leading and managing activities for the retail e-commerce business.
  • Search engine optimization (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
  • Payper click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
  • Reporting: measuring and reporting performance of all digital marketing campaigns, in-store events, sales and assess against goals (ROI and KPIs).
  • Responsible for CRM, Analytics, Adwords, CRO, CX, SEM and link building.

Digital Strategy, Project Management,CRM, Analytics, Adwords, CRO, CX, SEM, Social Media Campaigns, Viral Marketing
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LancelOctobre 2012 - Février 2015

Marketing and Business Development Manager within a French luxury leather goods and apparel company.
The company owns both “Lancel” and “Gerard Darel” luxury franchises in Romania with three points of sale in Bucharest.
  • Overseeing the planning and implementing strategic partnerships, social media, email campaigns, in-store events and press conferences.
  • Driving overall CRM and direct marketing.
  • End to end campaign planning, management, execution and results analysis.
  • Analyzing cost of goods, gross contribution, profit and EBITDA in order to prepare the P&L statement.
  • Preparing and adhering to budgets and ROI management.
  • Follow up and analyzing business performance versus business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
  • Leading all analytics and reporting, delivering comprehensive reports including KPI performance, as well as any additional insights or learning.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
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Online Ecommerce Start-upJuin 2009 - Septembre 2012

Founder / Managing Owner.

Establishing and running this business I had to tend to the following responsibilities:
  • Developing sources of traffic for the online store & the factors that influence it: ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, social media, affiliate programmes, etc.
  • Use basic web technologies (FTP, browsers, basic HTML, data files, Ecommerce CMS).
  • Planning and coordinating online business operations.
  • Applying marketing strategies.
  • Developing the strategic positioning of the online store within the local market.
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Noro Consulting ServicesAvril 2007 - Mai 2009

Software Developer for a Scandinavian – Romanian company providing top consultancy in recruitment and human resources services, Software on demand/IT outsourcing.
  • Business process modeling and writing technical specifications.
  • Developing Desktop Applications using Delphi Code Gear 2007 and Microsoft SQL Server.
  • Developing web applications and E-commerce websites.
  • The portfolio included solutions for Billing, Invoicing, Payroll Software and Web Development.
  • Working on this position I gained Knowledge of SEO, Google Analytics, HTML, MySQL, SQL Server, CodeGear Delphi 2007, Pascal programming language, IIS, FTP, Windows Server Administration, Crystal reports and Macromedia Dreamweaver.

Delphi Code Gear 2007 and Microsoft SQL Server, SEO, Google Analytics, HTML, MySQL, IIS, FTP, Windows Server, Crystal reports, Macromedia Dreamweaver, Pascal
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MeridianbetMai 2005 - Octobre 2006

IT Technician / Technical Support within a well known global bookmaker.
  • Worked closely with the IT Department from the headquarter in Serbia.
  • Installing software or hardware.
  • Maintaining and repairing equipment.
  • Troubleshooting different computer issues.
  • Determining and installing appropriate security measures.
  • Configuring computer networks.
  • Providing technical support on-site or via phone or email.
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UPC RomaniaJanvier 2004 - Avril 2005

Field Sales Representative within a Vodafone UPC Romania company, one of the largest telecommunications companies on the local market.
  • Field Sales Representative (door-to-door).
  • Attracted residential customers to purchase TV subscriptions, Hi Speed Internet, and Home Phone services.

Mes études et formations

Postgraduate Diploma in Digital Marketing, Digital Marketing and Planning – Level IV Certified Marketer - University: Oxford College of Marketing.2016 - 2017

Master of Science - MS, Investments Management - Hyperion University.2011 - 2013

Bachelor of Science - BS, Marketing/Marketing Management - The Bucharest University of Economic Studies.2005 - 2008